Study #: 4335 | Published: 12/2021 | Pages: 87 | Individual User License: US$ 2,900

Demand for sweeteners packaging was $460 million in 2020, which is higher than is typical, as consumers greatly increased their at-home cooking and baking during the COVID-19 pandemic. This spike in the retail market more than offset weakness in foodservice sales of sweeteners and associated packaging. Though demand for sweeteners packaging is expected to fall from this high in 2021, it will return to gradual growth and forecast to be $455 million in 2025. 

Prior to 2020, demand growth for sweeteners packaging was relatively slow due to the maturity of the sweeteners market. However, this continues to be a dynamic packaging market due to:

  • the popularity of organic, alternative, and premium sweeteners, which boost market value since they tend to use more expensive packaging
  • continued materials competition, with plastic packaging taking market share away from both paper and glass packaging in many areas
  • consumer demand for convenience, which drives demand for packaging – such as stand-up pouches – with value-added features

Pouches To Be the Most Used & Fastest Growing Packaging Format Due to Versatility

Pouches of various types are used in every dry sweetener application due to the advantages they offer over other packaging formats:

  • Stand-up pouches see use with sugar and sugar substitutes due to their puncture-resistance premium image compared to paper bags.
  • Single-serve paper packets are used in the same applications because of the convenience they provide in sweetening beverages like coffee and tea, and they will see above-average gains as food service sweetener usage rebounds post-lockdowns.
  • Pillow pouches will continue to see widespread use due to their low cost and light weight, although market maturity and competition from other formats will lower growth prospects.

Plastic Bottles to See Above Average Growth Due to New Applications

Plastic bottles have historically been used for packaging liquid sweeteners such as syrups and honey, where they consistently take market share from glass and metal. Going forward, demand will be further boosted by the expansion of plastic bottles into dry sweeteners like granulated sugar. Not only do plastic bottles offer performance and convenience advantages, they also provide product differentiation and help to “de-commodify” sugar with their more modern design.

Plastic Packaging Continues to Take Share from Paper & Paperboard

Historically, dry sweetener packaging has been the domain of paper and paperboard thanks to the popularity of paper bags, folding cartons, and composite cans. However, plastic is now the most used and fastest growing material, owing to the popularity of stand-up pouches and bottles that offer performance advantages over traditional paper packaging.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Demand by Packaging Format (Rigid vs Flexible)

Materials Trends

Demand by Material

Plastic

Paper & Paperboard

Glass & Metal

Factors Impacting Packaging Demand

Sweetener Production Trends

Product Innovation & Sustainability Initiatives

4. Applications

Demand by Application

Granulated Sugar

Syrups & Honey

Confectioners' & Brown Sugar

Sugar Substitutes

5. Packaging Products

Demand by Product

Pouches

Bottles & Jars

Bags & Sacks

Cans & Canisters

Boxes & Cartons

Other Products

6. Key Suppliers & Industry Trends

Industry Composition

Leading Suppliers

7. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Retail Sales


List of Tables

2. About This Report

Table 2-1 | Annual Sweetener Packaging Demand, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Sweetener Packaging Demand, 2010 - 2020 (million dollars)

Table 3-2 | Sweetener Packaging Demand by Packaging Format, 2010 - 2025 (million dollars)

Table 3-3 | Sweetener Packaging Demand by Material, 2010 - 2025 (million dollars)

Table 3-4 | Plastic Sweetener Packaging Demand by Application & Product, 2010 - 2025 (million dollars)

Table 3-5 | Paper & Paperboard Sweetener Packaging Demand by Application & Product, 2010 - 2025 (million dollars)

Table 3-6 | Glass & Metal Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

4. Applications

Table 4-1 | Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

Table 4-2 | Granulated Sugar Packaging Demand by Product & Material, 2010 - 2025 (million dollars)

Table 4-3 | Syrup & Honey Packaging Demand by Product, Material, & Application, 2010 - 2025 (million dollars)

Table 4-4 | Confectioners' & Brown Sugar Packaging Demand by Product & Material, 2010 - 2025 (million dollars)

Table 4-5 | Sugar Substitute Packaging Demand by Product & Material, 2010 - 2025 (million dollars)

5. Packaging Products

Table 5-1 | Sweetener Packaging Demand by Product, 2010 - 2025 (million dollars)

Table 5-2 | Sweetener Pouch Demand by Application & Type, 2010 - 2025 (million dollars)

Table 5-3 | Sweetener Bottle & Jar Demand by Application & Material, 2010 - 2025 (million dollars)

Table 5-4 | Sweetener Can & Canister Demand by Material, 2010 - 2025 (million dollars)

Table 5-5 | Sweetener Box & Carton Demand by Application, 2010 - 2025 (million dollars)

7. Appendix

Table 7-1 | Relevant Industry Codes

Table 7-2| Relevant HS Codes

Table 7-3 | Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)

Table 7-4 | Population & Households, 2010 - 2025 (million persons)

Table 7-5 | Personal Consumption Expenditures & Retail Sales, 2010 - 2025 (billion dollars)

Table 7-6 | Nondurable Goods Retail Sales, 2010 - 2025 (billion dollars)


List of Figures

1. Executive Summary

Figure 1-1 | Sweetener Packaging Market

2. About This Report

Figure 2-1 | Sweetener Packaging: Product Examples

Figure 2-2 | Annual Sweetener Packaging Demand, 2018 - 2022 (million dollars)

3. Overview

Figure 3-1 | Sweetener Packaging Demand, 2000 - 2020 (million dollars)

Figure 3-2 | Sweetener Packaging Demand by Packaging Format, 2010 - 2025 (million dollars)

Figure 3-3 | Sweetener Packaging Demand by Material, 2010 - 2025 (million dollars)

Figure 3-4 | Plastic Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

Figure 3-5 | Paper & Paperboard Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

Figure 3-6 | Glass & Metal Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

Figure 3-7 | Sweetener US Shipments by Application, 2010 - 2025 (million dollars)

Figure 3-8 | Sweetener Packaging: Sustainability Initiatives

4. Applications

Figure 4-1 | Sweetener Packaging Demand by Application, 2010 - 2025 (million dollars)

Figure 4-2 | Granulated Sugar Packaging Demand by Product, 2010 - 2025 (million dollars)

Figure 4-3 | Syrup & Honey Packaging Demand by Product, 2010 - 2025 (million dollars)

Figure 4-4 | Confectioners' & Brown Sugar Packaging Demand by Product, 2010 - 2025 (million dollars)

Figure 4-5 | Sugar Substitute Packaging Demand by Product, 2010 - 2025 (million dollars)

5. Packaging Products

Figure 5-1 | Sweetener Packaging Demand by Product, 2010 - 2025 (million dollars)

Figure 5-2 | Pouch Packaging for Sweeteners: Product Examples

Figure 5-3 | Sweetener Pouch Demand by Type, 2010 - 2025 (million dollars)

Figure 5-4 | Bottle & Jar Packaging for Sweeteners: Product Examples

Figure 5-5 | Sweetener Bottle & Jar Demand by Application, 2010 - 2025 (million dollars)

Figure 5-6 | Bag & Sack Packaging for Sweeteners: Product Examples

Figure 5-7 | Sweetener Bag & Sack Demand, 2010 - 2025 (million dollars)

Figure 5-8 | Can & Canister Packaging for Sweeteners: Product Examples

Figure 5-9 | Sweetener Can & Canister Demand by Material, 2010 - 2025 (million dollars)

Figure 5-10 | Box & Carton Packaging for Sweeteners: Product Examples

Figure 5-11 | Sweetener Box & Carton Demand by Application, 2010 - 2025 (million dollars)

Figure 5-12 | Other Packaging for Sweeteners: Product Examples

Figure 5-13 | Other Packaging Demand for Sweeteners by Application, 2010 - 2025 (million dollars)


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