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Demand for vacuum skin packaging (VSP) film used in food applications is forecast to increase 7.9% annually from $80 million in 2019 to $117 million in 2024. Sales will be driven by:
- expanding use of VSP with premium and organic foods (e.g., specialty meats and cheeses), where the costs associated with switching to VSP for processors are not as high as for large-scale producers
- increasing familiarity with the many performance advantages of VSP
- efforts to utilize more sustainable packaging materials, as VSP yields less solid waste than other types of packaging (e.g., EPS foam and rigid plastic trays), and generates less food waste by extending product shelf life
- rising demand for ready-to-cook meals and meal kits, as VSP is useful for packaging foods with multiple components
Meat Applications to Remain the Leading Outlet for Vacuum Skin Packaging
Beef, pork, and other meat products will continue to account for the largest share of vacuum skin food packaging demand, supported by VSP’s ability to accommodate different shapes, including those with high protrusions and sharp edges; improve product taste; and extend product lifespans. In meat applications, VSP is seeing the greatest expansion in the more expensive meat segments – such as steaks, bison, and lamb chops – as VSP helps impart a premium image and differentiate these products from lower end meat varieties.
Food Freshness & Safety Are Priorities for Consumers
Survey data indicate that consumers are most concerned with the primary function of packaging – protecting the product and maintaining food freshness and safety. Food safety is especially important for meat, poultry, and seafood products, as these items are associated with bacteria (e.g., salmonella, E. coli) that result in food poisoning. Priorities given to food quality and safety offer growth opportunities for VSP, which provides superior durability and leak resistance as well as helps to maximize shelf life.
VSP Sales to Be Supported by the Pandemic-Related Shift to Home Cooking
Demand for VSP during, and in the immediate aftermath of, the COVID-19 pandemic will be supported by the essential nature of food products. Use of VSP in meal kits – which are seeing a resurgence in popularity as consumers seek to avoid trips to the supermarket – will also help support sales. Nonetheless, demand will remain primarily relegated to premium meat and other high-end products.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Vacuum Packaging Technology Overview
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Long-Term Forecast by Backing Material
Advantages & Disadvantages
Pricing Trends
Global Trends
Competitive Products
Product Development
Factors Driving Packaging Innovation
Priorities for Packaging Features
Safety & Handling Concerns
Recycling & the Environment
4. Markets
Demand by Market
Meat
Poultry
Seafood
Cheese & Other Foods
5. Suppliers
Industry Composition
Key Suppliers
Sealed Air
Amcor
MULTIVAC
Plastopil
Winpak
6. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
List of Tables
2. About This Report
Table 2-1 | Factors Impacting Vacuum Meat Packaging Demand by Market
3. Overview
Table 3-1 | Vacuum Skin Packaging Demand, 2009 - 2019 (million dollars)
Table 3-2 | Vacuum Skin Packaging Demand by Backing Material, 2009 - 2024 (million dollars)
Table 3-3 | Vacuum Skin Packaging: Advantages & Disadvantages
Table 3-4 | Selected Vacuum Skin Packaging Product Developments
Table 3-5 | Consumer Insights: Opinions on Importance of Meat & Poultry Packaging Features, 2019 (percent of total respondents)
Table 3-6 | Consumer Insights: Opinions on Food Product Safety, 2019 (percent of total respondents)
Table 3-7 | Consumer Insights: Opinions on Recycling Meat & Poultry Packaging, 2019 (percent of total respondents)
4. Markets
Table 4-1 | Vacuum Skin Packaging Demand by Market, 2009 - 2024 (million dollars)
5. Suppliers
Table 5-1 | Sealed Air: Key Product Lines
Table 5-2 | Amcor: Key VSP Product Lines
Table 5-3 | MULTIVAC: Key VSP Product Lines
Table 5-4 | Plastopil: Key VSP Product Lines
Table 5-5 | Winpak: Key VSP Product Lines
6. Appendix
Table 6-1 | Relevant Industry Codes
Table 6-2 | Relevant HS Codes
Table 6-3 | Macroeconomic Indicators, 2009 - 2024 (billion 2012 dollars)
Table 6-4 | Population & Households, 2009 - 2024 (million persons)
List of Figures
1. Executive Summary
Figure 1-1 | Vacuum Skin Packaging Market Outlook
2. About This Report
Figure 2-1 | Vacuum Skin Packaging Product Examples
3. Overview
Figure 3-1 | Vacuum Skin Packaging Demand, 2009 - 2019 (million dollars)
Figure 3-2 | Vacuum Skin Packaging Demand, 2009 - 2024 (million dollars)
Figure 3-3 | Average Plastic Resin Price, 2009 - 2024 (dollars per pound)
Figure 3-4 | Global Vacuum Skin Food Packaging Demand Share by Geographic Region, 2019 (million dollars)
Figure 3-5 | Value Growth Comparison: Vacuum Skin Packaging & Competitive Products in Meat, Poultry, & Seafood Applications, 2019 - 2024 (% CAGR)
4. Markets
Figure 4-1 | Vacuum Skin Packaging Demand by Market, 2009 - 2024 (million dollars)
Figure 4-2 | Vacuum Skin Packaging for Meat: Product Examples
Figure 4-3 | Vacuum Skin Packaging for Poultry: Product Examples
Figure 4-4 | Vacuum Skin Packaging for Seafood: Product Examples
Figure 4-5 | Vacuum Skin Packaging for Cheese & Other Food: Product Examples
6. Appendix
Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)
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