Study #: 4258 | Published: 09/2021 | Pages: 68 | Individual User License: US$ 2,900

US demand for water features used in landscaping is forecast to grow 1.1% per year to $1.0 billion in 2025 from a high base in 2020. Though growth will be slow through 2025 as a result of the elevated demand levels of 2020, when the COVID-19 pandemic spurred a spike in sales of home improvement products, advances will be supported by:

  • strong interest in creating aesthetically appealing outdoor living spaces, which the pandemic intensified
  • the popularity of water features for their aural and atmospheric qualities (e.g., soothing sound, attract wildlife) in addition to their aesthetics
  • development of value-added units – such as water features integrated with lighting or fire elements or with smart controls to increase convenience and coordinate units with other outdoor electronics
  • increasing availability of smaller options, including such products as ponds and fountains

However, the high cost and sizable outdoor space requirements of most water features – especially larger, more complex units, which can entail significant installation costs – will continue to limit the potential consumer base. Additionally, water conservation efforts and ongoing competition from site-built installations – excluded from this study – will restrain growth.

Residential Water Feature Sales Spiked in 2020 During the COVID-19 Pandemic

The COVID-19 pandemic spurred significant investment in improving home outdoor living spaces, including water feature installations. Social distancing and outdoor socializing drove homeowners to add water features to make these areas more comfortable and aesthetically pleasing. Consumers also devoted more time to DIY projects, promoting sales of fountains, pond kits, and waterfall kits, which are easier to install than more elaborate projects. Kits do not require the professional expertise that such large installations as ponds and waterfalls often need, which was a benefit amid labor shortages and uncertainty surrounding hiring contractors.

As a result of trends in the residential market, demand for water features spiked in 2020 despite stagnancy in the commercial and recreation segments. While the high number of units sold in the residential market in 2020 will lead to a slow rate of expansion through 2025, rebounding commercial construction activity will aid gains, especially in the office, lodging, retail, and foodservice segments, where water features will be installed as part of larger improvement efforts to entice customers to return.

Fountains Will Continue to Drive Market Growth

Fountains are projected to account for 64% of water feature demand gains through 2025, when they will surpass ponds as the most sold product. Continued above average growth for these products will be supported by the lower maintenance and easier installation of these relative to ponds and waterfalls, which also typically require more space. Available in a wide range of styles and designs, fountains can be installed in virtually any outdoor area. Fountain sales will further benefit from the expanding popularity of value-added units, such as fountains integrated with fire elements to fulfill the “fire and water” design trend, or lighting for extra dramatic impact.


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Table of Contents

1. Executive Summary

2. About This Report

Report Details

Study Scope & Product Description

Impact of COVID-19 Pandemic

3. Overview

Historical Market Trends

Markets

Residential

Commercial

Recreation & Infrastructure

Demand by Region

Pricing Trends

Factors Impacting Water Feature Demand

Prevalence of Owned Outdoor Spaces at Home

Residential Lot Size

Water Conservation/Drought

Xeriscaping

4. Products

Demand by Type

Ponds

Fountains

Waterfalls

5. Key Suppliers & Market Share

Industry Composition

Key Suppliers

6. Appendix

Scope

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographics

Consumer Spending

Building Construction

Residential Building Construction

Residential Improvement & Repairs

Commercial Building Construction

Commercial Building Improvements & Repairs

Nonbuilding Construction Expenditures

Housing Completions

Housing Stock


List of Tables

2. About This Report

Table 2-1 | Annual Landscaping Water Feature Demand by Market, 2019 - 2021 (million dollars)

3. Overview

Table 3-1 | Landscaping Water Feature Demand, 2010 - 2020 (million dollars)

Table 3-2 | Landscaping Water Feature Demand by Market, 2010 - 2030 (million dollars)

Table 3-3 | Landscaping Water Feature Demand by Region, 2010 - 2030 (million dollars)

Table 3-4 | Landscaping Water Feature Average Price, 2010 - 2030 (dollars per unit)

Table 3-5 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)

Table 3-6 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)

Table 3-7 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Gender & Age Group, 2021 (% respondents with a yard, garden, or other outdoor space at home)

Table 3-8 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home)

4. Products

Table 4-1 | Landscaping Water Feature Demand by Product, 2010 - 2030 (million dollars & thousand units)

Table 4-2 | Landscaping Pond Demand by Market, 2010 - 2030 (million dollars & thousand units)

Table 4-3 | Landscaping Fountain Demand by Market, 2010 - 2030 (million dollars & thousand units)

Table 4-4 | Landscaping Waterfall Demand by Market, 2010 - 2030 (million dollars & thousand units)

6. Appendix

Table 6-1 | Study Scope: US Geographic Regions & Subregions

Table 6-2 | Relevant Industry Codes

Table 6-3 | Relevant Trade Codes

Table 6-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)

Table 6-5 | Population & Households, 2010 - 2030 (million persons)

Table 6-6 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)

Table 6-7 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-9 | Residential Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-10 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-11 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-12 | Nonbuilding Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)

Table 6-13 | New Housing Indicators, 2010 - 2030 (thousand units)

Table 6-14 | Housing Stock by Type, 2010 - 2030 (million units)


List of Figures

1. Executive Summary

Figure 1-1 | Water Features in Landscaping Market

2. About This Report

Figure 2-1 | Water Features: Product Examples

Figure 2-2 | Annual Landscaping Water Feature Demand by Market, 2018 - 2023 (% annual change)

3. Overview

Figure 3-1 | Landscaping Water Feature Demand, 2006 - 2020 (million dollars)

Figure 3-2 | Water Feature Demand & Spending per Household 2010 - 2025 (million dollars)

Figure 3-3 | Residential Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)

Figure 3-4 | Commercial Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)

Figure 3-5 | Recreation & Infrastructure Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)

Figure 3-6 | Landscaping Water Feature Pricing, 2010 - 2030 (dollars per unit)

4. Products

Figure 4-1 | Landscaping Water Feature Demand by Product, 2010 - 2030 (million dollars)

Figure 4-2 | Pond Demand & Spending per Household, 2010 - 2025 (million dollars)

Figure 4-3 | Fountain Demand & Spending per Household, 2010 - 2025 (million dollars)

Figure 4-4 | Waterfall Demand & Spending per Household, 2010 - 2025 (million dollars)

6. Appendix

Figure 6-1 | Housing Stock: Share by Year of Construction, 2020 (million units)


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