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US demand for water features used in landscaping is forecast to grow 1.1% per year to $1.0 billion in 2025 from a high base in 2020. Though growth will be slow through 2025 as a result of the elevated demand levels of 2020, when the COVID-19 pandemic spurred a spike in sales of home improvement products, advances will be supported by:
- strong interest in creating aesthetically appealing outdoor living spaces, which the pandemic intensified
- the popularity of water features for their aural and atmospheric qualities (e.g., soothing sound, attract wildlife) in addition to their aesthetics
- development of value-added units – such as water features integrated with lighting or fire elements or with smart controls to increase convenience and coordinate units with other outdoor electronics
- increasing availability of smaller options, including such products as ponds and fountains
However, the high cost and sizable outdoor space requirements of most water features – especially larger, more complex units, which can entail significant installation costs – will continue to limit the potential consumer base. Additionally, water conservation efforts and ongoing competition from site-built installations – excluded from this study – will restrain growth.
Residential Water Feature Sales Spiked in 2020 During the COVID-19 Pandemic
The COVID-19 pandemic spurred significant investment in improving home outdoor living spaces, including water feature installations. Social distancing and outdoor socializing drove homeowners to add water features to make these areas more comfortable and aesthetically pleasing. Consumers also devoted more time to DIY projects, promoting sales of fountains, pond kits, and waterfall kits, which are easier to install than more elaborate projects. Kits do not require the professional expertise that such large installations as ponds and waterfalls often need, which was a benefit amid labor shortages and uncertainty surrounding hiring contractors.
As a result of trends in the residential market, demand for water features spiked in 2020 despite stagnancy in the commercial and recreation segments. While the high number of units sold in the residential market in 2020 will lead to a slow rate of expansion through 2025, rebounding commercial construction activity will aid gains, especially in the office, lodging, retail, and foodservice segments, where water features will be installed as part of larger improvement efforts to entice customers to return.
Fountains Will Continue to Drive Market Growth
Fountains are projected to account for 64% of water feature demand gains through 2025, when they will surpass ponds as the most sold product. Continued above average growth for these products will be supported by the lower maintenance and easier installation of these relative to ponds and waterfalls, which also typically require more space. Available in a wide range of styles and designs, fountains can be installed in virtually any outdoor area. Fountain sales will further benefit from the expanding popularity of value-added units, such as fountains integrated with fire elements to fulfill the “fire and water” design trend, or lighting for extra dramatic impact.
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Table of Contents
1. Executive Summary
2. About This Report
Report Details
Study Scope & Product Description
Impact of COVID-19 Pandemic
3. Overview
Historical Market Trends
Markets
Residential
Commercial
Recreation & Infrastructure
Demand by Region
Pricing Trends
Factors Impacting Water Feature Demand
Prevalence of Owned Outdoor Spaces at Home
Residential Lot Size
Water Conservation/Drought
Xeriscaping
4. Products
Demand by Type
Ponds
Fountains
Waterfalls
5. Key Suppliers & Market Share
Industry Composition
Key Suppliers
6. Appendix
Scope
Definitions
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Consumer Spending
Building Construction
Residential Building Construction
Residential Improvement & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs
Nonbuilding Construction Expenditures
Housing Completions
Housing Stock
List of Tables
2. About This Report
Table 2-1 | Annual Landscaping Water Feature Demand by Market, 2019 - 2021 (million dollars)
3. Overview
Table 3-1 | Landscaping Water Feature Demand, 2010 - 2020 (million dollars)
Table 3-2 | Landscaping Water Feature Demand by Market, 2010 - 2030 (million dollars)
Table 3-3 | Landscaping Water Feature Demand by Region, 2010 - 2030 (million dollars)
Table 3-4 | Landscaping Water Feature Average Price, 2010 - 2030 (dollars per unit)
Table 3-5 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)
Table 3-6 | "Do You or a Member of Your Household Own the Land Around Your Home?", 2020 (% respondents)
Table 3-7 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Gender & Age Group, 2021 (% respondents with a yard, garden, or other outdoor space at home)
Table 3-8 | "I Am Concerned about Droughts, Floods, & Other Climate Change Effects" by Rural vs. Urban Setting & Region, 2021 (% respondents with a yard, garden, or other outdoor space at home)
4. Products
Table 4-1 | Landscaping Water Feature Demand by Product, 2010 - 2030 (million dollars & thousand units)
Table 4-2 | Landscaping Pond Demand by Market, 2010 - 2030 (million dollars & thousand units)
Table 4-3 | Landscaping Fountain Demand by Market, 2010 - 2030 (million dollars & thousand units)
Table 4-4 | Landscaping Waterfall Demand by Market, 2010 - 2030 (million dollars & thousand units)
6. Appendix
Table 6-1 | Study Scope: US Geographic Regions & Subregions
Table 6-2 | Relevant Industry Codes
Table 6-3 | Relevant Trade Codes
Table 6-4 | Macroeconomic Indicators, 2010 - 2030 (billion 2012 dollars)
Table 6-5 | Population & Households, 2010 - 2030 (million persons)
Table 6-6 | Personal Consumption Expenditures, 2010 - 2030 (billion dollars)
Table 6-7 | Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-8 | Residential Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-9 | Residential Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-10 | Commercial Building Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-11 | Commercial Building Improvement & Repair Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-12 | Nonbuilding Construction Expenditures, 2010 - 2030 (billion 2012 dollars & billion dollars)
Table 6-13 | New Housing Indicators, 2010 - 2030 (thousand units)
Table 6-14 | Housing Stock by Type, 2010 - 2030 (million units)
List of Figures
1. Executive Summary
Figure 1-1 | Water Features in Landscaping Market
2. About This Report
Figure 2-1 | Water Features: Product Examples
Figure 2-2 | Annual Landscaping Water Feature Demand by Market, 2018 - 2023 (% annual change)
3. Overview
Figure 3-1 | Landscaping Water Feature Demand, 2006 - 2020 (million dollars)
Figure 3-2 | Water Feature Demand & Spending per Household 2010 - 2025 (million dollars)
Figure 3-3 | Residential Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)
Figure 3-4 | Commercial Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)
Figure 3-5 | Recreation & Infrastructure Landscaping Water Feature Demand by Project Type, 2010 - 2030 (million dollars)
Figure 3-6 | Landscaping Water Feature Pricing, 2010 - 2030 (dollars per unit)
4. Products
Figure 4-1 | Landscaping Water Feature Demand by Product, 2010 - 2030 (million dollars)
Figure 4-2 | Pond Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 4-3 | Fountain Demand & Spending per Household, 2010 - 2025 (million dollars)
Figure 4-4 | Waterfall Demand & Spending per Household, 2010 - 2025 (million dollars)
6. Appendix
Figure 6-1 | Housing Stock: Share by Year of Construction, 2020 (million units)
© by The Freedonia Group, a division of MarketResearch.com