by Freedonia Industry Studies
April 24, 2020
I think no one is surprised by news from Modelez that sales of Oreo cookies and Cheez-it and Triscuit snack crackers are surging. Who among us hasn’t stocked up on beloved snack treats for our kids (or ourselves) now eating every meal at home?
At times of crisis, consumers often seek out known brands, particularly those that we associate with childhood or simpler times. Also, as more shoppers are looking to get in and out of grocery stores quickly, known brands makes decision making easy.
However, as demand spikes and supply chains struggle to keep up, some store shelves have limited stocks of the best known brands. I remember telling friends after a recent shopping trip, that the store had everything I was looking for, if not the exact brand.
This crisis presents several opportunities for upstart companies and less known brands:
For more information, see our sister publisher Package Facts’ coverage of the food and beverage industry as well as The Freedonia Group’s coverage of the packaging industry. Freedonia Custom Research is also available for questions requiring tailored market intelligence.