Packaged Facts' report "Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition" suggests that substantial opportunities among pet owners in the 55-and-over age group are hiding in plain sight.
November 20, 2019More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health. Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...
December 31, 2014Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".
February 7, 2017Holistic veterinarians are a key resource for pet supplements. Not only do holistic vets believe proper nutrition is the best preventative medicine for pets, but they will be much more passionate about recommending supplements to pet owners as a first line of defense for the pet’s health. Given this potential for pet supplement marketers, a very important question becomes, just where do holistic vets practice? Based on the directory of holistic veterinarians supplied by the American Holistic V...
April 9, 2015The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.
July 5, 2017The World Organization for Animal Health published a report of the emerging disease, listing this case as the first in dogs.
March 13, 2020Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
April 3, 2018Canadians love their pets, and the Canadian pet market’s steady growth over the past five years is proof positive that the “pets as family” mentality has taken firm root in the Canadian mindset, as health- and wellness-related spending and premium products drive sales slowly upward with each passing year. Pets are aging along with their care-givers, but the costs of maintaining older pets hasn’t stopped the Baby Boomer population from abandoning their furry “children.” Veterinary costs are up ...
February 3, 2014Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.
February 1, 2017This week, animal lovers and kids of all ages will be treated to a new six-minute short entitled Feast from Disney Animation. The story debuts on November 7, 2014 with the release of the company’s new film Big Hero 6. The short features a Boston terrier named Winston. A blog post on Disney’s website describes the film as follows: “Feast is the story of a newly adopted dog named Winston who bonds with his owner through a series of delicious meals-or at least the scraps thereof, delivered to his d...
November 3, 2014