Books: United States

This report forecasts US book publishing revenues in US dollars to 2020. Total revenue is segmented by media type in terms of: print, Internet, and other media. Total revenue is also segmented by market as follows: textbooks; adult trade; professional, technical, and scholarly; children's; and general reference.

To illustrate historical trends, total revenue and the various segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, book printing trends, trade, and book retailing. A Segmentation and Forecasts section defines media type and markets, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each media type and market segment over the forecast period.

Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US industry. A one-page, introductory Highlights section summarizes key findings from this 25-page report, and a Resources section lists contributing sources as well as resources available for further research.

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