Bottled Water: United States

Report Overview

This report forecasts annually to 2028 US bottled water demand in gallons. Total demand is segmented by type in terms of: polyethylene terephthalate (PET) single-serve still water; bulk still water; sparkling water; flavored and fortified water; and other packaged still water such as glass containers, and containers between one and 2.5 gallons.

To illustrate historical trends, total demand and the various segments are reported in annual series from 2013 to 2023.

Bottled water encompasses water packaged in bottles, cans, or jars in single-serve or bulk sizes. Carbonated soft drinks, club soda, seltzer, and tonic water are excluded from the scope of this report.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Online Consumer Survey has a sample size of approximately 1,500, screened for response quality, and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Who is this report for?

• Beverage Producers: to understand the market size, trends, segmentation, and competitive landscape of the bottled water industry in the US, and identify opportunities and challenges for their business
• Packaging Suppliers: to help identify the most promising segments of the beverage industry and adjust their packaging offerings accordingly
• Investors and Analysts: To gain insights into the financial performance and growth potential of the bottled water sector, and make informed decisions about investing in or advising beverage companies

Related NAICS Codes

Table of Contents

HIGHLIGHTS

• Historical Trends
• Key Economic Indicators
• Bottled Water Sources
• Environmental & Regulatory Factors

• Products
• PET Single-Serve Still
• Bulk Still Water
• Sparkling
• Flavored & Fortified Water
• Other Packaged Still Water

• Industry Characteristics
• Market Leaders
• BlueTriton Brands
• The Coca-Cola Company
• PepsiCo

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Bottled Water Demand, 2023 - 2028
• Figure 2 | US Bottled Water Demand Trends, 2013 - 2023
• Figure 3 | US Bottled Water Producer Price Index, 2013 - 2023 (2013 = 100)
• Table 1 | Key Indicators for US Bottled Water Demand; 2013, 2018, 2023, 2028 (2017US$ bil)
• Figure 4 | US Bottled Water Demand by Product, 2013 - 2028 (bil gal)
• Table 2 | US Bottled Water Demand by Product, 2013 - 2023 (mil gal)
• Table 3 | US Bottled Water Demand by Product, 2023 - 2028 (mil gal)
• Figure 5 | US Survey: Attitudes About Safety and Drinkability of Tap Water, 2024 (% of respondents)
• Figure 6 | US Survey: Attitudes About Safety and Drinkability of Tap Water by Disposable Water Bottle Use, 2024 (% of respondents)
• Figure 7 | US Survey: Frequency of Disposable Plastic Bottle Use, 2024 (% of respondents)
• Figure 8 | US PET Single-Serve Still Water Demand w/ Disposable Personal Income, 2013 - 2028
• Figure 9 | US Bulk Still Water Demand w/ Business Establishments, 2013 - 2028
• Figure 10 | US Survey: Does your household use any of the following?, 2024 (% of respondents by household type)
• Figure 11 | US Bottled Water Demand by Product, 2013 - 2028 (%)
• Figure 12 | US Bottled Water Firms, Establishments, & Employment, 2011 - 2021
• Table 4 | US Bottled Water Firms, Establishments, & Employment, 2011 - 2021
• Table 5 | Select Suppliers the US Bottled Water Market
• Table 6 | NAICS & SIC Codes Related to Bottled Water