Consumer Wipes: United States

Report Overview

This report forecasts to 2026 US consumer wipes demand in nominal US dollars at the converter level. Total demand is segmented by product in terms of: wet wipes and dry wipes. Total demand is also segmented by market as follows: baby wipes; personal hygiene wipes; general purpose cleaning wipes; facial wipes; floor care wipes; hand cleaning moist towelettes; medicated wipes; and other markets such as hand and body wipes, eyeglass cleaning wipes, and automotive wipes.

To illustrate historical trends, total demand is provided in annual series from 2011 to 2021; the various segments are reported at five-year intervals for 2011, 2016, and 2021.

For the purpose of this report, "wipe" is defined as a paper or nonwoven substrate that is soaked or otherwise infused with water or chemical additives (wet or dry) for the purpose of cleaning, disinfecting, sanitizing, chemical delivery, and other functions that are carried out on surfaces such as skin, countertops, floors, and others.

Most wipes are single-use products. However, this report also covers reusable products that can be laundered and reused for a short period of time. Excluded from the scope of this report are standard paper alternatives, such as napkins, paper towels, facial tissues, and toilet tissue, as well as long-term reusable cloths.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Code:
313230 Nonwoven Fabric Mills

• Historical Trends
• Key Economic Indicators
• COVID-19 Impact
• Regulations

• Wet Wipes
• Dry Wipes

• Baby
• Personal Hygiene
• General Purpose Cleaning
• Facial
• Floor Care
• Hand Cleaning Moist Towelettes
• Medicated Wipes
• Other Markets

• Industry Characteristics
• Market Leaders

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Key Trends in US Consumer Wipes Demand, 2021 - 2026
• Figure 2 | US Consumer Wipes Demand Trends, 2011 - 2021
• Table 1 | Key Indicators for US Consumer Wipes Demand, 2011 - 2026
• Figure 3 | US Consumer Wipes Demand by Product, 2011 - 2026 (US$ mil)
• Table 2 | US Consumer Wipes Demand by Product, 2011 - 2026 (US$ mil)
• Figure 4 | US Consumer Wipes Demand by Product, 2011 - 2026 (%)
• Figure 5 | US Consumer Wipes Demand by Market, 2011 - 2026 (US$ mil)
• Table 3 | US Consumer Wipes Demand by Market, 2011 - 2026 (US$ mil)
• Figure 6 | US Consumer Wipes Demand by Market, 2011 - 2026 (%)
• Table 4 | Selected Suppliers to the US Consumer Wipes Market
• Table 5 | NAICS & SIC Codes Related to Consumer Wipes