E-Commerce: Canada

Report Overview

This report forecasts to 2023 business-to-consumer e-commerce sales in nominal US dollars at the retail level in Canada. To illustrate historical trends, total sales are provided in annual series from 2013 to 2018.

This report analyzes business-to-consumer e-commerce sales. In this report, sales include all online transactions, including retail sales of products and services, between businesses and consumers using devices that access the internet, such as: desktop computers, laptops, point-of-sales transactions using contactless payment, smartphones, smart wearables, and tablets.

Sales made through retailer websites, physical stores (online in store), email, QR codes, catalogs, and smartphone apps are all included. Additionally, Value-Added Tax (VAT), sales tax, and delivery costs are included in sales figures.

Excluded from the scope of this report are: consumer-to-consumer transactions (e.g., a private individual selling used items through an online marketplace); consumer-to-contractor transactions; business-to-business transactions (e.g., a business purchasing software online); online gambling and gaming transactions; online sales of cars and other motor vehicles; online transactions involving houses and real estate; utility payments such as water, heating, and electricity made online; payments made on mortgages, loans, credit cards, and overdrafts; deposits and withdrawals from savings or checking accounts, stocks, shares, and bonds; and returned items.

For any given historical year, US dollar amounts are obtained from values expressed in the applicable local currency. These local currency values are converted to US dollars at the average annual exchange rate for that year. For forecast years, the US dollar amounts assume the same annual exchange rate as that prevailing in 2018.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading suppliers, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
454111 Electronic Shopping
454112 Electronic Auctions

• Historical Trends
• Key Economic Indicators
• Factors Impacting Demand

• Market Size

• E-Commerce Vendors by Group
• Top Retailers

• Scope
• Sources
• Industry Codes
• Freedonia Methodology
• Resources

• Figure 1 | Canada: E-Commerce Sales Trends, 2013 - 2018
• Table 1 | Canada: Key Indicators for E-Commerce Demand, 2008 - 2023 (2017US$ bil)
• Figure 2 | Canada: E-Commerce Sales, 2013 - 2023 (US$ bil)
• Table 2 | Canada: E-Commerce Sales, 2013 - 2023 (US$ bil)
• Table 3 | Canada: Selected Participants in the E-Commerce Market
• Table 4 | NAICS & SIC Codes Related to E-Commerce