Meal Kits: United States

This report forecasts US meal kit sales in nominal US dollars for 2018-2023. To illustrate historical trends, meal kit sales are provided for 2017.

This report focuses on fresh food meal kits sold by traditional meal kit delivery service companies through any venue, including non-traditional meal kit venues such as grocery stores, online sales through grocery stores, restaurants, and on-demand delivery services. Traditional meal kit companies such as Home Chef are included in the scope of this report even if they have been acquired by a company that does not specialize in meal kits. These companies primarily engage in the meal kit business and deliver (or arrange for delivery of) a box or bag of fresh ingredients for one or more meals, along with step-by-step recipes and photos showing how to cook each meal at home, to consumers' doors.

The value proposition of meal kits in scope of this report is that the need to plan meals, find recipes, and shop for groceries is eliminated to free up time for other tasks. Ingredients are portioned in just the right quantities for the recipe, and sometimes even prepped (pre-cut, marinated, packaged with pre-cooked sauce components, etc.) to speed and ease consumers’ time spent in the kitchen.

Excluded from the scope of this report’s market size are: online grocery shopping for general food and beverages; online and in-store sales of meal kits that are not offered by traditional providers (e.g., Prep+Pared meal kits from Kroger, which is not a traditional meal kit company) to better focus on the novelty of the nationally available direct-to-consumer fresh food delivery model; frozen meal kits and frozen meal solutions such as TV dinners and stir fry kits; fully prepared meals that are ready to eat or ready to heat; and restaurant delivery or takeout, including restaurant-developed meal kits.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
445110 Supermarkets and Other Grocery (except Convenience) Stores
454111 Electronic Shopping
492210 Local Messengers and Local Delivery

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