Online Grocery Shopping: United States

This report forecasts US online grocery retail sales and total grocery retail sales in US dollars for 2019-2023. To illustrate historical trends, online and total grocery retail sales are provided in annual series from 2011 to 2018.

Online grocery retail sales for 2018 are segmented by retailer category in terms of: grocery stores and supermarkets (e.g., Kroger, Safeway, and ALDI); mass merchandisers (e.g., Walmart and Target) and warehouse clubs (e.g., Costco, Sam’s Club, and BJ’s); farmers markets, co-ops, and other store-based grocery providers; online-based stores (e.g., Amazon and Peapod); and third-party pack-and-deliver companies that use their own workforce to purchase groceries at various stores and deliver them to customers. Online grocery retail sales for 2018 are also segmented by product category in terms of: canned and pantry foods, snacks, beverages, meats and seafood, fresh produce, frozen foods, dairy and eggs, and bakery items. Furthermore, online grocery retail sales market share for 2018 is provided by delivery style: delivery from online-based grocer, delivery from store-based grocer, pickup/curbside, and other.

This report provides information about online retail sales of food and beverages to consumers. Online sales that are ordered via a website or an app, delivered to a customer, picked up in-store, or received via curbside pickup are all included. Sales of meal-kits and deli items ordered from online grocery stores are included. Subscription delivery boxes of groceries are also included, given that they are not marketed as meal-kits.

Excluded from the scope of this report are: food and beverage products that consumers physically select in a store for purchase; items bought by mail or fax order; meal-kits ordered from meal-kit companies such as Blue Apron and Hello Fresh that supply only such products; and items such as household cleaning products, pet food and toys, tobacco products, beauty products, kitchenware, and other such items that tend to be sold by grocers and mass merchandisers.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
445110 Supermarkets and Other Grocery (except Convenience) Stores
454111 Electronic Shopping
492210 Local Messengers and Local Delivery

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