Plant & Cultured Cell-Based Meat Alternatives: United States

This report forecasts for 2020 and 2024 US plant-based meat sales in nominal US dollars. Total sales are segmented by type in terms of: beef; chicken; pork; veggie/fruit specified (such as black bean burger); non-specified meat (e.g., vegetarian hot dogs/links that do not specify an animal name such as pork, beef, or chicken); turkey; seafood; and other meat such as products that imitate the meat of animals such as duck, rabbit, lamb, and goat.

To illustrate historical trends, total plant-based meat sales are provided for 2018 and 2019.

The market for cultivated (or cell-based, lab-cultured) meat products is also forecasted for 2024 and 2029.

Plant-based meat products in the scope of this report include alternatives to meat that attempt to replicate the flavor, function, and/or texture of meat with plant proteins. Such products made with mushroom or algae proteins are also counted as plant-based meat products in this report because they have the same function and similar processing methods.

Although tofu, tempeh, and seitan may be used as meat substitutes by some consumers, they are excluded from the scope of this report if they are not sold in a meat form or specifically imitating meat. This means that a vegetarian or vegan version of an animal product that uses these ingredients (e.g., Tofurky plant-based roast, which is a product made from tofu that specifically imitates turkey) is included in this report, but packages of tofu are not.

Similarly, the value of plant-based meals or prepared foods containing plant-based meat (e.g., frozen meals, pizza, burritos) are not included in this report because they contain a number of ingredients and components that are not plant-based meat.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
111411 Mushroom Production
112519 Other Aquaculture
311612 Meat Processed From Carcasses
311615 Poultry Processing
311710 Seafood Product Preparation and Packaging
424470 Meat and Meat Product Merchant Wholesalers
445110 Supermarkets and Other Grocery (except Convenience) Stores
445210 Meat Markets

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