Private Label Credit Cards: United States

This report forecasts US private label credit card market growth for 2021 and 2022. To illustrate historical trends, US private label credit card purchase volume and receivables are provided by top issuers for 2018-2020 in US dollars. Total private label credit card purchase volume and receivables are segmented by issuer: Synchrony Financial, Citi Retail Services, Capital One, Alliance Data Systems, Wells Fargo, and TD Bank.

This report covers the US market for private-label credit cards, including store cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, and growth trends.

Some merchants and organizations form marketing arrangements with financial institutions to issue credit cards with a merchant or organization name (the partner) on the front of the card that can be used only at that merchant or organization. These cards are termed private-label cards. These cards do not carry a bankcard company logo, and the merchant typically plays a limited role in the issuance of the card or managing the credit relationship.

For the purpose of this report, private-label credit cards are distinguished from program-branded credit cards that are used primarily for the purchase of goods and services from a program network.

A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
522110 Commercial Banking
522120 Savings Institutions
522210 Credit Card Issuing
522220 Sales Financing
522292 Real Estate Credit
522293 International Trade Financing
522294 Secondary Market Financing
522298 All Other Nondepository Credit Intermediation
522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities

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