Soft Drinks: United States

This report forecasts US soft drink demand in gallons to 2019. Total demand is segmented by product in terms of: carbonated soft drinks, fruit beverages, sports beverages, ready-to-drink tea, enhanced water, and other ready-to-drink beverages.

To illustrate historical trends, total demand and the various segments are provided in annual series from 2004 to 2014. A Market Environment section provides pertinent background on historical trends; key economic indicators; and trends in trade, production and distribution, and product development. A Segmentation and Forecasts section defines products, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each product segment over the forecast period.

Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing to serve US demand. A one-page, introductory Highlights section summarizes key findings from this 22-page report, and a Resources section lists contributing sources as well as resources available for further research.

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