Batteries

Gains will be driven by healthy demand for replacement batteries in numerous electronic devices and a shift in the product mix toward more expensive, better-performing batteries.

US sales to rise 4.8% annually through 2015

US sales of primary and secondary batteries are expected to rise 4.8 percent annually to $16.7 billion in 2015. Gains will be driven by healthy demand for replacement batteries in numerous electronic devices and a shift in the product mix toward more expensive, better-performing batteries. Furthermore, following some short term weakness, a strong rebound in motor vehicle production and an improved outlook for fixed investment will bolster consumption of batteries in the motor vehicle and industrial markets.

Growth in the rapidly expanding hybrid and electric vehicle market will also provide new sales opportunities. On the other hand, a moderation in prices after a period of strong increase will constrain value gains to some extent. Design improvements that contribute to longer life spans, thus reducing the frequency of replacement, will also limit future growth.

Lithium batteries to pace primary battery segment

Demand for primary batteries is forecast to advance 3.1 percent per year through 2015. The growing popularity of batterypowered portable devices will spur strong replacement demand. Furthermore, increased use of more powerful and expensive batteries will support value gains. Alkaline batteries will remain the most prevalent type of primary battery, accounting for 70 percent of demand. However, sales of most other battery chemistries, most notably primary lithium, are expected to register stronger advances through 2015. Consumer applications will continue to represent about two-thirds of all primary battery demand in 2015. The aging of the population will benefit demand for both consumer hearing aid batteries and primary lithium batteries for implantable medical devices, as the number of people 65 years of age and older tend to be the primary users of these products.

Secondary batteries to outpace primary batteries

The US market for secondary batteries is projected to climb 5.7 percent annually through 2015. Overall gains will be fueled by solid growth in sales of leadacid batteries, driven by a strong rebound in motor vehicle production following an extended period of decline. However, a moderation in lead-acid battery prices will prevent sales from increasing at an even faster rate. Although they will continue to account for a much smaller share of total demand, non-lead acid secondary batteries will register faster growth in percentage terms, spurred by increasing usage of high-drain electronic products, boosting sales of more powerful and expensive batteries. In addition, a ramp up in production of hybrid and electric vehicles will benefit suppliers of non-lead acid batteries such as lithium-ion (Li-Ion), bolstering overall demand.

Study Scope

This study analyzes the $13.2 billion US battery industry. It present historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., alkaline, primary lithium, lead-acid, rechargeable lithium, nickel-metal hydride, nickel-cadmium) and market (e.g., consumer, industrial, government, motor vehicle, portable device, motive power).

The study also considers market environment factors, reviews technology, details industry structure, evaluates company market share and profiles 35 industry players, including Johnson Controls, Exide Technologies and Energizer.

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Purchase Batteries by the Section

  1. Batteries

    $5,100.00

    1. 1 INTRODUCTION

      $151.00

    2. 2 EXECUTIVE SUMMARY

      $122.00

      1. Table | US BATTERY SUPPLY & DEMAND (million dollars)

    3. 3 MARKET ENVIRONMENT

      $1,202.00

      1. 3.1 General

        $82.00

      2. 3.2 Economic Environment

        $344.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

        2. 3.2.1 Cyclical Trends

          $98.00

          1. Table | BATTERY MARKET, 2000-2010

        3. 3.2.2 Long-Term Trends

          $82.00

      3. 3.3 Fixed Investment Outlook

        $123.00

        1. Table | NONRESIDENTIAL FIXED INVESTMENT EXPENDITURES (billion dollars)

      4. 3.4 Personal Income & Expenditure Outlook

        $111.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

      5. 3.5 Government Spending & Investment Outlook

        $82.00

        1. Table | GOVERNMENT SPENDING & INVESTMENT TRENDS (billion dollars)

      6. 3.6 Durable Goods Manufacturing Outlook

        $82.00

        1. Table | DURABLE GOODS SHIPMENTS (billion dollars)

      7. 3.7 Motor Vehicle Outlook

        $157.00

        1. Table | MOTOR VEHICLE INDICATORS

      8. 3.8 Electrical & Electronic Sector Outlook

        $91.00

        1. Table | ELECTRICAL & ELECTRONIC EQUIPMENT SHIPMENTS (billion dollars)

      9. 3.9 Legal & Regulatory Environment

        $136.00

      10. 3.10 Recycling

        $105.00

    4. 4 TECHNOLOGY

      $1,579.00

      1. 4.1 General

        $82.00

      2. 4.2 Basic Electrical Properties

        $82.00

      3. 4.3 Battery Construction & Operation

        $87.00

      4. 4.4 Conventional Battery Chemistries

        $195.00

        1. 4.4.1 Alkaline

          $82.00

        2. 4.4.2 Zinc-Carbon/Zinc-Chloride

          $82.00

        3. 4.4.3 Lead-Acid

          $82.00

        4. 4.4.4 Nickel-Cadmium

          $82.00

        5. 4.4.5 Others

          $82.00

      5. 4.5 Advanced Battery Chemistries

        $385.00

        1. 4.5.1 Lithium

          $184.00

        2. 4.5.2 Nickel-Metal Hydride

          $82.00

        3. 4.5.3 Zinc-Air

          $82.00

        4. 4.5.4 Sodium Metal Halide

          $82.00

        5. 4.5.5 Other

          $82.00

      6. 4.6 Wireless Communications & Portable Computing

        $110.00

        1. Table | WIRELESS COMMUNICATIONS & PORTABLE COMPUTING DEVICE DEMAND (million units)

      7. 4.7 Hybrid/Electric Vehicles

        $266.00

        1. Table | HYBRID/ELECTRIC VEHICLE MARKET TRENDS (thousand units)

      8. 4.8 Fuel Cells & Other Alternative Sources of Power

        $256.00

        1. Table | SELECTED ALTERNATIVE POWER PRODUCT DEMAND (million dollars)

        2. 4.8.1 Fuel Cells

          $92.00

        3. 4.8.2 Other Sources of Power

          $131.00

      9. 4.9 Motor Vehicle Electrical Trends

        $82.00

      10. 4.10 Smart Batteries

        $82.00

        1. Table | SMART BATTERY DEMAND (million dollars)

    5. 5 OVERVIEW

      $632.00

      1. 5.1 General

        $92.00

        1. Table | BATTERY SUPPLY & DEMAND (million dollars)

      2. 5.2 Pricing Patterns

        $135.00

        1. Table | BATTERY PRICING PATTERNS (2005=100)

      3. 5.3 International Environment

        $405.00

        1. 5.3.1 World Outlook

          $133.00

          1. Table | WORLD BATTERY DEMAND (billion dollars)

        2. 5.3.2 Foreign Trade

          $215.00

          1. Table | US BATTERY FOREIGN TRADE (million dollars)

          2. Table | US PRIMARY BATTERY FOREIGN TRADE (million dollars)

          3. Table | US SECONDARY BATTERY FOREIGN TRADE (million dollars)

    6. 6 PRIMARY BATTERY PRODUCTS

      $759.00

      1. 6.1 General

        $112.00

        1. Table | PRIMARY BATTERY SUPPLY & DEMAND (million dollars)

      2. 6.2 Alkaline Batteries

        $108.00

        1. Table | ALKALINE BATTERY SUPPLY & DEMAND (million dollars)

      3. 6.3 Primary Lithium

        $151.00

        1. Table | PRIMARY LITHIUM BATTERY SUPPLY & DEMAND (million dollars)

      4. 6.4 Other Primary Batteries

        $388.00

        1. Table | OTHER PRIMARY BATTERY SUPPLY & DEMAND (million dollars)

        2. 6.4.1 Zinc-Air

          $88.00

          1. Table | ZINC-AIR BATTERY DEMAND (million dollars)

        3. 6.4.2 Zinc-Carbon/Zinc-Chloride

          $82.00

          1. Table | ZINC-CARBON/ZINC-CHLORIDE BATTERY DEMAND (million dollars)

        4. 6.4.3 Silver Oxide

          $82.00

          1. Table | SILVER OXIDE BATTERY DEMAND (million dollars)

        5. 6.4.4 Specialty & Other Primary Batteries

          $82.00

          1. Table | SPECIALTY & OTHER PRIMARY BATTERY DEMAND (million dollars)

    7. 7 PRIMARY BATTERY MARKETS

      $681.00

      1. 7.1 General

        $101.00

        1. Table | PRIMARY BATTERY DEMAND BY MARKET (million dollars)

      2. 7.2 Consumer Market

        $420.00

        1. Table | CONSUMER PRIMARY BATTERY MARKET (million dollars)

        2. 7.2.1 Entertainment

          $82.00

        3. 7.2.2 Lighting

          $82.00

        4. 7.2.3 Toys & Games

          $82.00

        5. 7.2.4 Photography

          $82.00

        6. 7.2.5 Other Consumer Markets

          $82.00

        7. 7.2.6 Industrial Market

          $101.00

          1. Table | INDUSTRIAL PRIMARY BATTERY MARKET (million dollars)

      3. 7.3 Government Market

        $82.00

        1. Table | GOVERNMENT PRIMARY BATTERY MARKET (million dollars)

      4. 7.4 Other Primary Battery Markets

        $82.00

        1. Table | OTHER PRIMARY BATTERY MARKETS (million dollars)

    8. 8 SECONDARY BATTERY PRODUCTS

      $1,352.00

      1. 8.1 General

        $128.00

        1. Table | SECONDARY BATTERY SUPPLY & DEMAND (million dollars)

      2. 8.2 Lead-Acid Batteries

        $303.00

        1. Table | LEAD-ACID BATTERY SUPPLY & DEMAND (million dollars)

        2. 8.2.1 Starting/Lighting/Ignition

          $87.00

          1. Table | STARTING/LIGHTING/IGNITION BATTERY DEMAND (million dollars)

        3. 8.2.2 Non-SLI

          $147.00

          1. Table | NON-SLI LEAD-ACID BATTERY DEMAND (million dollars)

      3. 8.3 Rechargeable Lithium Batteries

        $390.00

        1. Table | RECHARGEABLE LITHIUM BATTERY SUPPLY & DEMAND (million dollars)

        2. 8.3.1 Lithium Ion

          $161.00

        3. 8.3.2 Lithium Polymer

          $82.00

      4. 8.4 Nickel-Metal Hydride Batteries

        $138.00

        1. Table | NICKEL-METAL HYDRIDE BATTERY SUPPLY & DEMAND (million dollars)

      5. 8.5 Nickel-Cadmium Batteries

        $106.00

        1. Table | NICKEL-CADMIUM BATTERY SUPPLY & DEMAND (million dollars)

      6. 8.6 Other Secondary Batteries

        $286.00

        1. Table | OTHER SECONDARY BATTERY SUPPLY & DEMAND (million dollars)

        2. 8.6.1 Sodium-Metal Halide

          $82.00

        3. 8.6.2 Rechargeable Zinc-Air

          $82.00

        4. 8.6.3 Nickel-Hydrogen

          $82.00

        5. 8.6.4 Sodium-Sulfur

          $82.00

        6. 8.6.5 Exotic & All Other

          $107.00

    9. 9 SECONDARY BATTERY MARKETS

      $1,705.00

      1. 9.1 General

        $133.00

        1. Table | SECONDARY BATTERY DEMAND BY MARKET (million dollars)

      2. 9.2 Motor Vehicle Market

        $407.00

        1. Table | MOTOR VEHICLE BATTERY MARKET (million dollars)

        2. 9.2.1 Conventional OEM

          $82.00

          1. Table | CONVENTIONAL OEM BATTERY MARKET

        3. 9.2.2 Conventional Replacement

          $82.00

          1. Table | CONVENTIONAL REPLACEMENT MOTOR VEHICLE BATTERY MARKET

        4. 9.2.3 Hybrid-Electric Vehicles

          $187.00

          1. Table | HYBRID/ELECTRIC VEHICLE BATTERY MARKET (million dollars)

      3. 9.3 Portable Device Market

        $410.00

        1. Table | PORTABLE DEVICE SECONDARY BATTERY MARKET (million dollars)

        2. 9.3.1 Portable Computers

          $82.00

          1. Table | PORTABLE COMPUTERS BATTERY DEMAND (million dollars)

        3. 9.3.2 Personal Communication Devices

          $82.00

          1. Table | PERSONAL COMMUNICATION DEVICE BATTERY DEMAND (million dollars)

        4. 9.3.3 Power Tools

          $82.00

          1. Table | POWER TOOL BATTERY DEMAND (million dollars)

        5. 9.3.4 Other Portable Devices

          $83.00

          1. Table | OTHER PORTABLE DEVICES BATTERY DEMAND (million dollars)

      4. 9.4 Motive Power Market

        $221.00

        1. Table | MOTIVE POWER SECONDARY BATTERY MARKET (million dollars)

        2. 9.4.1 Industrial & Mining Vehicles

          $82.00

        3. 9.4.2 Recreational & Personal Mobility Vehicles

          $82.00

        4. 9.4.3 Other Motive Power

          $82.00

      5. 9.5 Backup Power Supply Market

        $267.00

        1. Table | BACKUP POWER SUPPLY SECONDARY BATTERY MARKET (million dollars)

        2. 9.5.1 Industrial

          $82.00

        3. 9.5.2 Telecommunications

          $82.00

        4. 9.5.3 Utility-Related

          $83.00

      6. 9.6 Government & Other Secondary Battery Markets

        $266.00

        1. Table | GOVERNMENT & OTHER SECONDARY BATTERY MARKETS (million dollars)

        2. 9.6.1 Government

          $82.00

        3. 9.6.2 Mowers, Tractors & Industrial Trucks

          $82.00

        4. 9.6.3 Marine

          $82.00

        5. 9.6.4 Motorcycles

          $82.00

        6. 9.6.5 All Other

          $82.00

    10. 10 INDUSTRY STRUCTURE

      $5,132.00

      1. 10.1 General

        $82.00

      2. 10.2 Industry Composition

        $82.00

        1. Table | US BATTERY SALES BY MANUFACTURER, 2010 (million dollars)

      3. 10.3 Market Share

        $153.00

        1. 10.3.1 Primary Batteries

          $82.00

        2. 10.3.2 Lead-Acid Secondary Batteries

          $82.00

        3. 10.3.3 Non-Lead-Acid Secondary Batteries

          $82.00

      4. 10.4 Research & Product Development

        $108.00

        1. Table | RESEARCH & DEVELOPMENT SPENDING PATTERNS: SELECTED BATTERY MANUFACTURERS (percentage of corporate revenues)

      5. 10.5 Manufacturing

        $82.00

        1. Table | CAPITAL SPENDING PATTERNS: SELECTED BATTERY MANUFACTURERS (million dollars)

      6. 10.6 Marketing

        $85.00

      7. 10.7 Cooperative Agreements

        $227.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      8. 10.8 Distribution

        $85.00

      9. 10.9 Financial Requirements

        $82.00

        1. Table | COMPOSITE FINANCIAL RATIOS: SELECTED BATTERY MANUFACTURERS

      10. 10.10 Mergers, Acquisitions & Industry Restructuring

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      11. 10.11 Company Profiles

        $5,000.00

        1. 10.11.1 A123 Systems Incorporated

          $152.00

        2. 10.11.2 BYD Company Limited

          $113.00

        3. 10.11.3 C&D Technologies Incorporated

          $140.00

        4. 10.11.4 Crown Battery Manufacturing Company

          $120.00

        5. 10.11.5 Douglas Battery Manufacturing Company

          $82.00

        6. 10.11.6 East Penn Manufacturing Company Incorporated

          $250.00

        7. 10.11.7 Ener1 Incorporated

          $166.00

        8. 10.11.8 Energizer Holdings Incorporated

          $151.00

        9. 10.11.9 Energy Conversion Devices Incorporated

          $101.00

        10. 10.11.10 EnerSys

          $257.00

        11. 10.11.11 Ener-Tek International Incorporated

          $82.00

        12. 10.11.12 Exide Technologies

          $337.00

        13. 10.11.13 General Electric Company

          $82.00

        14. 10.11.14 GP Batteries International Limited

          $129.00

        15. 10.11.15 Greatbatch Incorporated

          $175.00

        16. 10.11.16 GS Yuasa Corporation

          $123.00

        17. 10.11.17 Hitachi Limited

          $129.00

        18. 10.11.18 Johnson Controls Incorporated

          $239.00

        19. 10.11.19 LG Chem Limited

          $152.00

        20. 10.11.20 Panasonic Corporation

          $306.00

        21. 10.11.21 Power-Sonic Corporation

          $82.00

        22. 10.11.22 Procter & Gamble Company

          $193.00

        23. 10.11.23 Saft Groupe SA

          $382.00

        24. 10.11.24 Samsung SDI Company Limited

          $116.00

        25. 10.11.25 Schneider Electric SA

          $82.00

        26. 10.11.26 Sony Corporation

          $138.00

        27. 10.11.27 Spectrum Brands Holdings Incorporated

          $127.00

        28. 10.11.28 Swatch Group Limited

          $86.00

        29. 10.11.29 Toshiba Corporation

          $82.00

        30. 10.11.30 Toyota Motor Corporation

          $93.00

        31. 10.11.31 TransDigm Group Incorporated

          $82.00

        32. 10.11.32 Trojan Battery Company

          $82.00

        33. 10.11.33 Ultralife Corporation

          $157.00

        34. 10.11.34 US Battery Manufacturing Company

          $82.00

        35. 10.11.35 Valence Technology Incorporated

          $82.00

      12. 10.12 Other Companies Mentioned in Study

        $104.00

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