Consumer Water & Air Treatment Systems

Growth will be supported by consumers purchasing or upgrading water and air treatment systems when they move into a new home, and by their increasing awareness of the benefits of water and air treatment systems.

US demand to rise 5.5% annually through 2019

Demand in the US for consumer water and air treatment systems is expected to rise 5.5 percent annually to $2.3 billion in 2019, as the housing recovery strengthens and consumer spending activity continues to improve. Rising home sales will also support the market, since many consumers purchase or upgrade water and air treatment systems when they move into a new home. Consumers are increasingly aware of the potential health and aesthetic benefits of water and air treatment systems, and are becoming more willing to invest in these products to improve the environment inside their homes. Media reports about water and air contamination affect consumer perception about local water and air quality and thereby drive sales.

Point-of-use, portable types to remain dominant

A home’s water and air can be treated at a single water outlet or in a single room (i.e., point-of-use water and portable air treatment systems) or by treating all of the water entering or air circulating through the home (i.e., whole-house systems). Point-of-use water treatment and portable air treatment systems will continue to account for the majority of value demand. These items benefit from relatively low initial costs, do-it-yourself installation, and the likelihood that consumers will purchase more than one such system. Demand for whole-house systems will rise more rapidly through 2019, as new home construction rebounds from an extremely low 2009 level.

Ion exchange, electrostatic systems to grow fastest

Various technologies can be used to treat the water and air in a home. In the water treatment segment, conventional filtration is the dominant technology, accounting for nearly 90 percent of volume demand and nearly 60 percent of value demand. However, the most rapid increases through 2019 will be for ion exchange systems, which are primarily used in whole-house configurations and will thus benefit from the rebound in home construction. Conventional filtration and electrostatic treatment accounted for the largest share of air treatment segment sales in value terms in 2014, with 47 and 40 percent of sales, respectively. Both of these technologies will also post above average gains through 2019, partly because they are the types used in the fast-growing whole-house treatment segment, but also because they are more efficient than other technologies on a stand-alone basis. In volume terms, conventional filtration was the leading air treatment technology, accounting for nearly two-thirds of 2014 sales; however, electrostatic systems will see faster growth through 2019, benefiting from their low operating costs and effectiveness.

Study coverage

This Freedonia industry study analyzes the $1.8 billion US consumer market for water and air treatment systems. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by technology (e.g., conventional filtration, reverse osmosis, distillation, ion exchange, electrostatic, ionic), product (e.g., whole house and point-of-use water treatment systems, whole house and portable air treatment systems, consumables), and US region. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 35 industry players, including Helen of Troy, General Electric, and Clorox’s Brita unit.

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  1. Consumer Water & Air Treatment Systems

    $5,500.00

    1. 1 INTRODUCTION

      $122.00

    2. 2 EXECUTIVE SUMMARY

      $125.00

      1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM DEMAND

    3. 3 MARKET ENVIRONMENT

      $1,759.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Trends

        $191.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $169.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Spending Trends

        $108.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES

      5. 3.5 Residential Building Construction

        $427.00

        1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Housing Completions

          $186.00

          1. Table | NEW HOUSING INDICATORS

        3. 3.5.2 Housing Stock

          $103.00

          1. Table | HOUSING STOCK BY TYPE

          2. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2014

        4. 3.5.3 Improvements & Repairs

          $82.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Historical Market Trends

        $82.00

        1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM MARKET, 2004-2014

      7. 3.7 Pricing Trends

        $82.00

        1. Table | PRICES OF SELECTED CONSUMER AIR & WATER TREATMENT SYSTEMS

      8. 3.8 Environmental & Regulatory Considerations

        $436.00

        1. 3.8.1 Water

          $316.00

        2. 3.8.2 Air

          $92.00

      9. 3.9 World Outlook

        $270.00

        1. CHART II-2 WORLD CONSUMER WATER & AIR TREATMENT SYSTEM DEMAND BY REGION, 2014

        2. 3.9.1 North America

          $82.00

        3. 3.9.2 Western Europe

          $82.00

        4. 3.9.3 Asia/Pacific

          $82.00

        5. 3.9.4 Other Regions

          $82.00

    4. 4 TECHNOLOGIES

      $2,281.00

      1. 4.1 General

        $82.00

        1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM DEMAND

      2. 4.2 Water

        $1,606.00

        1. Table | CONSUMER WATER TREATMENT SYSTEM DEMAND BY TECHNOLOGY

        2. CHART III-1 CONSUMER WATER TREATMENT SYSTEM DEMAND: VOLUME & VALUE, 2014

        3. 4.2.1 Conventional Filtration

          $313.00

          1. Table | CONVENTIONAL WATER TREATMENT SYSTEM DEMAND

        4. 4.2.2 Reverse Osmosis & Other Membrane Separation

          $335.00

          1. Table | REVERSE OSMOSIS & OTHER MEMBRANE SEPARATION WATER TREATMENT SYSTEM DEMAND

        5. 4.2.3 Distillation

          $222.00

          1. Table | DISTILLATION WATER TREATMENT SYSTEM DEMAND

        6. 4.2.4 Ion Exchange Systems

          $170.00

          1. Table | ION EXCHANGE BASED WATER TREATMENT SYSTEM DEMAND

        7. 4.2.5 Other Technologies

          $426.00

          1. Table | OTHER WATER TREATMENT SYSTEM DEMAND

      3. 4.3 Air

        $601.00

        1. Table | CONSUMER AIR TREATMENT SYSTEM DEMAND BY TECHNOLOGY

        2. CHART III-2 CONSUMER AIR TREATMENT SYSTEM DEMAND: VOLUME & VALUE, 2014

        3. 4.3.1 Conventional Filtration

          $129.00

          1. Table | CONVENTIONAL AIR FILTRATION SYSTEM DEMAND

        4. 4.3.2 Electrostatic

          $114.00

          1. Table | ELECTROSTATIC AIR FILTRATION SYSTEM DEMAND

        5. 4.3.3 Ionic

          $82.00

          1. Table | IONIC AIR FILTRATION SYSTEM DEMAND

        6. 4.3.4 Other Technologies

          $143.00

          1. Table | OTHER AIR TREATMENT SYSTEM DEMAND

    5. 5 PRODUCTS

      $3,527.00

      1. 5.1 General

        $93.00

        1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM & CONSUMABLES DEMAND

      2. 5.2 Water Treatment Systems

        $2,289.00

        1. Table | CONSUMER WATER TREATMENT SYSTEM DEMAND

        2. 5.2.1 Whole-House

          $669.00

          1. Table | WHOLE-HOUSE WATER TREATMENT SYSTEM DEMAND

          2. Table | POINT-OF-ENTRY WATER PURIFICATION SYSTEM DEMAND

          3. Table | WATER CONDITIONER SYSTEM DEMAND

        3. 5.2.2 Point-of-Use

          $1,262.00

          1. Table | POINT-OF-USE WATER TREATMENT SYSTEM DEMAND

          2. CHART IV-1 POINT-OF-USE WATER TREATMENT SYSTEM DEMAND: VOLUME & VALUE, 2014

          3. Table | UNDER-THE-SINK WATER TREATMENT SYSTEM DEMAND

          4. Table | COUNTERTOP WATER TREATMENT SYSTEM DEMAND

          5. Table | FAUCET-MOUNTED WATER TREATMENT SYSTEM DEMAND

          6. Table | FLOW-THROUGH WATER TREATMENT SYSTEM DEMAND

          7. Table | OTHER POINT-OF-USE WATER TREATMENT SYSTEM DEMAND

        4. 5.2.3 Market Share

          $175.00

          1. CHART IV-2 CONSUMER WATER TREATMENT SYSTEM MARKET SHARE BY VOLUME, 2014

          2. CHART IV-3 CONSUMER WATER TREATMENT SYSTEM MARKET SHARE BY VALUE, 2014

      3. 5.3 Air Treatment Systems

        $658.00

        1. Table | CONSUMER AIR TREATMENT SYSTEM DEMAND BY TYPE

        2. 5.3.1 Whole-House

          $239.00

          1. Table | WHOLE-HOUSE AIR TREATMENT SYSTEM DEMAND

        3. 5.3.2 Portable Systems

          $242.00

          1. Table | PORTABLE AIR TREATMENT SYSTEM DEMAND

        4. 5.3.3 Market Share

          $82.00

          1. CHART IV-4 CONSUMER AIR TREATMENT SYSTEM MARKET SHARE, 2014

      4. 5.4 Consumables

        $486.00

        1. Table | DEMAND FOR CONSUMER AIR & WATER TREATMENT SYSTEM CONSUMABLES

        2. 5.4.1 Replacement Water Filters

          $133.00

          1. Table | REPLACEMENT WATER FILTER DEMAND

        3. 5.4.2 Replacement Air Filters

          $82.00

          1. Table | REPLACEMENT AIR FILTER DEMAND

        4. 5.4.3 Salt

          $82.00

          1. Table | WATER SOFTENING SALT DEMAND

        5. 5.4.4 Replacement Membranes

          $101.00

          1. Table | REPLACEMENT MEMBRANE DEMAND

    6. 6 REGIONAL MARKETS

      $2,001.00

      1. 6.1 General

        $82.00

      2. 6.2 Regional Demographic & Economic Trends

        $468.00

        1. 6.2.1 Population Patterns

          $117.00

          1. Table | POPULATION BY REGION

        2. 6.2.2 Economic Outlook

          $107.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

        3. 6.2.3 Construction Activity

          $98.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION

        4. 6.2.4 Housing Trends

          $119.00

          1. Table | REGIONAL HOUSING INDICATORS

      3. 6.3 Regional Demand for Consumer Water & Air Treatment Systems

        $1,489.00

        1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM DEMAND BY REGION & TYPE

        2. CHART V-1 CONSUMER WATER & AIR TREATMENT SYSTEM DEMAND BY REGION, 2014

        3. 6.3.1 Northeast

          $268.00

          1. Table | NORTHEAST WATER & AIR TREATMENT SYSTEM DEMAND

        4. 6.3.2 Midwest

          $296.00

          1. Table | MIDWEST WATER & AIR TREATMENT SYSTEM DEMAND

        5. 6.3.3 South

          $400.00

          1. Table | SOUTH WATER & AIR TREATMENT SYSTEM DEMAND

        6. 6.3.4 West

          $416.00

          1. Table | WEST WATER & AIR TREATMENT SYSTEM DEMAND

    7. 7 INDUSTRY STRUCTURE

      $5,534.00

      1. 7.1 General

        $82.00

      2. 7.2 Industry Composition

        $160.00

        1. Table | CONSUMER WATER & AIR TREATMENT SYSTEM & CONSUMABLES SALES BY COMPANY, 2014

      3. 7.3 Market Share

        $268.00

        1. CHART VI-1 CONSUMER WATER & AIR TREATMENT SYSTEM & CONSUMABLES MARKET SHARE, 2014

        2. 7.3.1 Systems

          $112.00

          1. CHART VI-2 CONSUMER WATER & AIR TREATMENT SYSTEM MARKET SHARE, 2014

        3. 7.3.2 Consumables

          $118.00

          1. CHART VI-3 CONSUMER WATER AIR & TREATMENT CONSUMABLES MARKET SHARE, 2014

      4. 7.4 Competitive Strategies

        $131.00

      5. 7.5 Research & Development

        $96.00

      6. 7.6 Marketing

        $177.00

      7. 7.7 Distribution

        $82.00

      8. 7.8 Acquisitions & Divestitures

        $85.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      9. 7.9 Cooperative Agreements

        $117.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      10. 7.10 Company Profiles

        $4,255.00

        1. 7.10.1 Aquion Incorporated

          $181.00

        2. 7.10.2 Austin Air Systems Limited

          $82.00

        3. 7.10.3 Axel Johnson Incorporated

          $114.00

        4. 7.10.4 Berkshire Hathaway Incorporated

          $200.00

        5. 7.10.5 Blueair AB

          $138.00

        6. 7.10.6 Canature WaterGroup

          $206.00

        7. 7.10.7 CLARCOR Incorporated

          $148.00

        8. 7.10.8 Clorox Company

          $105.00

        9. 7.10.9 Culligan International Company

          $179.00

        10. 7.10.10 Electrolux AB

          $91.00

        11. 7.10.11 Essick Air Products Incorporated

          $82.00

        12. 7.10.12 Flanders Corporation

          $82.00

        13. 7.10.13 General Electric Company

          $136.00

        14. 7.10.14 Helen of Troy Limited

          $173.00

        15. 7.10.15 Honeywell International Incorporated

          $128.00

        16. 7.10.16 Hunter Fan Company

          $90.00

        17. 7.10.17 Incen AG

          $82.00

        18. 7.10.18 Ingersoll-Rand plc

          $97.00

        19. 7.10.19 Jarden Corporation

          $130.00

        20. 7.10.20 Johnson Controls Incorporated

          $90.00

        21. 7.10.21 K+S AG

          $102.00

        22. 7.10.22 Legacy Companies

          $82.00

        23. 7.10.23 LG Electronics Incorporated

          $82.00

        24. 7.10.24 NACCO Industries Incorporated

          $82.00

        25. 7.10.25 Nortek Incorporated

          $100.00

        26. 7.10.26 Panasonic Corporation

          $82.00

        27. 7.10.27 Pentair plc

          $404.00

        28. 7.10.28 Regal Ware Incorporated

          $82.00

        29. 7.10.29 Research Products Corporation

          $82.00

        30. 7.10.30 Seventh Generation Incorporated

          $82.00

        31. 7.10.31 3M Company

          $230.00

        32. 7.10.32 United Technologies Corporation

          $153.00

        33. 7.10.33 Watts Water Technologies Incorporated

          $209.00

        34. 7.10.34 Whirlpool Corporation

          $162.00

        35. 7.10.35 Xylem Incorporated

          $82.00

      11. 7.11 Additional Companies in Consumer Water & Air Treatment Systems

        $217.00

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