Countertops

As Quoted In Woodworking Network

Countertop demand will be spurred by a recovery in US building construction, gains in single-family housing completions, and relaxed credit requirements for financing remodeling plans.

US demand poised for significant rebound

US demand for countertops is forecast to increase 5.1 percent per year to 750 million square feet in 2017, representing a brisk turnaround from the declines of the 2007-2012 period. Going forward, countertop demand will be spurred by a recovery in US building construction and, in particular, gains in single-family housing completions. Advances will also stem from a relaxation in credit requirements, providing homeowners with needed financing to go forward with countertop remodeling plans.

The residential market is critical to the countertop industry and typically accounts for nearly four-fifths of total countertop demand. Accordingly, rough times for the residential construction market over the last few years did not bode well for countertop demand. Tougher financing standards imposed by banks over the 2007-2012 period also restricted remodeling activity and reduced existing home sales. As a result, countertop demand actually declined over the five year timeframe. Coming off of this low 2012 base, however, countertop demand is poised for a rebound.

Through 2017, demand for countertops in the smaller nonresidential market will outpace the dominant residential segment. Nonresidential countertop demand will find more rapid growth in new applications as new nonresidential building construction expenditures rebound following the weak 2007-2012 performance. Countertop sales will be promoted by the construction and renovation of offices, retail shops, hotels, restaurants, health care facilities, schools, and other facilities. Over two-thirds of demand in the nonresidential market is from the institutional, office, and commercial segments.

Higher end materials to benefit as granite goes mainstream

Laminates are the countertop material of choice due to their favorable performance characteristics at reasonable price points, and just a decade ago laminates accounted for over half of countertop surface area. While laminates will maintain their leading position, their share will continue to slide as they face rising competition from a wider variety of surfaces. Higher quality materials such as natural stone were until recently used mostly in luxury homes. However, a drop in granite prices has extended the availability of this material to a larger portion of the mass market. This suggests that high-end homes, as well as businesses, are moving on to the “next big thing.” As such, engineered stone, natural stone other than granite, high-end tile, stainless steel and other metals, concrete, and recycled materials will benefit as high-end homeowners and business owners seek novel, higher-value materials to distinguish their countertops from the mass market.

Study Scope

This study analyzes the 585 million square foot US countertop industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by surface material (e.g., laminates, natural stone, solid surface materials, engineered stone, cast polymers, tile), product (e.g., kitchen countertops, bathroom countertops, new, remodeling), and market (e.g., residential construction, nonresidential building construction, nonbuilding).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry competitors, including Wilsonart, Formica and Panolam.

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Purchase Countertops by the Section

  1. Countertops

    $5,300.00

    1. 1 INTRODUCTION

      $98.00

    2. 2 EXECUTIVE SUMMARY

      $111.00

      1. Table | COUNTERTOP DEMAND (million square feet)

    3. 3 MARKET ENVIRONMENT

      $2,404.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $133.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $158.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Trends

        $253.00

        1. 3.4.1 Personal Consumption Expenditures

          $104.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion 2005 dollars)

        2. 3.4.2 Consumer Financing

          $129.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2002-2012

      5. 3.5 Residential Building Construction

        $382.00

        1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

        2. 3.5.1 New Housing Units

          $143.00

          1. Table | HOUSING COMPLETIONS (thousand units)

        3. 3.5.2 Housing Stock

          $102.00

          1. Table | HOUSING STOCK BY TYPE (million units)

        4. 3.5.3 Improvements & Repairs

          $82.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

      6. 3.6 Nonresidential Building Construction

        $95.00

        1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

      7. 3.7 Nonresidential Building Improvements & Repairs

        $82.00

        1. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

      8. 3.8 Nonbuilding Construction

        $82.00

        1. Table | NONBUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

      9. 3.9 Transportation Equipment

        $134.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

      10. 3.10 Regulatory Considerations

        $82.00

      11. 3.11 Environmental Considerations

        $209.00

        1. 3.11.1 Green Building Practices

          $82.00

        2. 3.11.2 Waste Management

          $82.00

        3. 3.11.3 Radon Gas

          $82.00

        4. 3.11.4 Formaldehyde

          $82.00

      12. 3.12 Pricing Trends

        $357.00

        1. Table | FABRICATED COUNTERTOP PRICES (dollars per square feet)

        2. 3.12.1 Natural Stone

          $82.00

        3. 3.12.2 Engineered Stone

          $82.00

        4. 3.12.3 Solid Surface

          $82.00

        5. 3.12.4 Cast Polymers

          $82.00

        6. 3.12.5 Tile

          $82.00

        7. 3.12.6 Laminates

          $82.00

      13. 3.13 World Market

        $246.00

        1. 3.13.1 Western Europe

          $82.00

        2. 3.13.2 Asia/Pacific

          $82.00

        3. 3.13.3 Other Regions

          $82.00

      14. 3.14 Foreign Trade

        $223.00

        1. 3.14.1 Solid Surface Materials

          $82.00

        2. 3.14.2 Engineered Stone

          $82.00

        3. 3.14.3 Tile

          $82.00

        4. 3.14.4 Granite

          $82.00

        5. 3.14.5 Other Natural Stone Types

          $82.00

        6. 3.14.6 Laminates

          $82.00

        7. 3.14.7 Cast Polymers

          $82.00

    4. 4 SURFACE MATERIALS

      $2,966.00

      1. 4.1 General

        $428.00

        1. 4.1.1 Area Outlook

          $132.00

          1. Table | COUNTERTOP DEMAND BY MATERIAL IN AREA TERMS (million square feet)

        2. 4.1.2 Value Outlook

          $82.00

          1. Table | COUNTERTOP DEMAND BY MATERIAL IN VALUE TERMS (million dollars)

        3. 4.1.3 Installation Costs

          $102.00

      2. 4.2 Laminates

        $281.00

        1. Table | LAMINATE COUNTERTOP DEMAND (million square feet)

        2. 4.2.1 Characteristics

          $113.00

        3. 4.2.2 Suppliers & Fabricators

          $82.00

      3. 4.3 Natural Stone

        $662.00

        1. Table | NATURAL STONE COUNTERTOP DEMAND (million square feet)

        2. 4.3.1 Types

          $489.00

          1. Table | GRANITE COUNTERTOP DEMAND

          2. Table | OTHER NATURAL STONE COUNTERTOP DEMAND

        3. 4.3.2 Suppliers & Fabricators

          $82.00

      4. 4.4 Solid Surface Materials

        $316.00

        1. Table | SOLID SURFACE COUNTERTOP DEMAND

        2. 4.4.1 Characteristics

          $139.00

        3. 4.4.2 Suppliers & Fabricators

          $93.00

      5. 4.5 Engineered Stone

        $244.00

        1. Table | ENGINEERED STONE COUNTERTOP DEMAND (million square feet)

        2. 4.5.1 Characteristics

          $105.00

        3. 4.5.2 Suppliers & Fabricators

          $82.00

      6. 4.6 Cast Polymers

        $176.00

        1. Table | CAST POLYMER COUNTERTOP DEMAND (million square feet)

        2. 4.6.1 Characteristics

          $82.00

        3. 4.6.2 Fabricators

          $82.00

      7. 4.7 Tile

        $362.00

        1. Table | TILE COUNTERTOP DEMAND (million square feet)

        2. 4.7.1 Ceramic

          $82.00

        3. 4.7.2 Porcelain

          $82.00

        4. 4.7.3 Other Tiles

          $89.00

      8. 4.8 Other Materials

        $496.00

        1. Table | OTHER MATERIALS COUNTERTOP DEMAND (thousand square feet)

        2. 4.8.1 Wood

          $82.00

        3. 4.8.2 Stainless Steel & Other Metal

          $84.00

        4. 4.8.3 Recycled Materials

          $112.00

        5. 4.8.4 Concrete

          $90.00

        6. 4.8.5 All Other

          $107.00

    5. 5 PRODUCTS

      $1,656.00

      1. 5.1 General

        $249.00

        1. Table | COUNTERTOP DEMAND BY PRODUCT

        2. 5.1.1 Value Outlook

          $113.00

        3. 5.1.2 Area Outlook

          $82.00

      2. 5.2 Kitchen Countertops

        $541.00

        1. Table | KITCHEN COUNTERTOP DEMAND (million square feet)

        2. 5.2.1 New

          $230.00

          1. Table | KITCHEN COUNTERTOP DEMAND IN NEW APPLICATIONS (million square feet)

        3. 5.2.2 Remodeling

          $209.00

          1. Table | KITCHEN COUNTERTOP DEMAND IN REMODELING APPLICATIONS (million square feet)

      3. 5.3 Bathroom Countertops

        $502.00

        1. Table | BATHROOM COUNTERTOP DEMAND (million square feet)

        2. 5.3.1 New

          $177.00

          1. Table | BATHROOM COUNTERTOP DEMAND IN NEW APPLICATIONS (million square feet)

        3. 5.3.2 Remodeling

          $224.00

          1. Table | BATHROOM COUNTERTOP DEMAND IN REMODELING APPLICATIONS (million square feet)

      4. 5.4 Other Countertops

        $365.00

        1. Table | OTHER COUNTERTOP DEMAND (million square feet)

        2. 5.4.1 New

          $142.00

          1. Table | OTHER COUNTERTOP DEMAND IN NEW APPLICATIONS

        3. 5.4.2 Remodeling

          $122.00

          1. Table | OTHER COUNTERTOP DEMAND IN REMODELING APPLICATIONS (million square feet)

    6. 6 MARKETS

      $1,622.00

      1. 6.1 General

        $87.00

        1. Table | COUNTERTOP DEMAND BY MARKET & APPLICATION (million square feet)

      2. 6.2 Residential Construction

        $631.00

        1. Table | RESIDENTIAL COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

        2. 6.2.1 Demand by Product

          $82.00

        3. 6.2.2 Demand by Application

          $82.00

        4. 6.2.3 Demand by Material

          $122.00

          1. Table | RESIDENTIAL COUNTERTOP DEMAND BY MATERIAL (million square feet)

        5. 6.2.4 Demand by Housing Type

          $337.00

          1. Table | RESIDENTIAL COUNTERTOP DEMAND BY HOUSING TYPE (million square feet)

          2. Table | SINGLE-FAMILY COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

          3. Table | MULTIFAMILY HOUSING COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

          4. Table | MANUFACTURED HOUSING COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

      3. 6.3 Nonresidential Building Construction

        $747.00

        1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

        2. 6.3.1 Demand by Product

          $82.00

        3. 6.3.2 Demand by Application

          $82.00

        4. 6.3.3 Demand by Material

          $82.00

          1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY MATERIAL (million square feet)

        5. 6.3.4 Demand by Building Type

          $471.00

          1. Table | NONRESIDENTIAL BUILDING COUNTERTOP DEMAND BY BUILDING TYPE (million square feet)

          2. Table | INSTITUTIONAL COUNTERTOP DEMAND (million square feet)

          3. Table | OFFICE & COMMERCIAL COUNTERTOP DEMAND (million square feet)

          4. Table | INDUSTRIAL COUNTERTOP DEMAND (million square feet)

          5. Table | OTHER NONRESIDENTIAL BUILDING CONSTRUCTION COUNTERTOP DEMAND (million square feet)

      4. 6.4 Nonbuilding

        $156.00

        1. Table | NONBUILDING COUNTERTOP DEMAND BY PRODUCT & APPLICATION (million square feet)

        2. 6.4.1 Demand by Product

          $82.00

        3. 6.4.2 Demand by Application

          $82.00

        4. 6.4.3 Demand by Material

          $82.00

          1. Table | NONBUILDING COUNTERTOP DEMAND BY MATERIAL (million square feet)

    7. 7 REGIONS

      $1,794.00

      1. 7.1 General

        $82.00

      2. 7.2 Regional Demographic & Economic Trends

        $246.00

        1. 7.2.1 Population Patterns

          $107.00

          1. Table | POPULATION BY REGION (million persons)

        2. 7.2.2 Economic Outlook

          $112.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION (billion 2005 dollars)

      3. 7.3 Construction Activity

        $82.00

        1. Table | CONSTRUCTION EXPENDITURES BY REGION (billion 2005 dollars)

      4. 7.4 Housing Trends

        $106.00

        1. Table | REGIONAL HOUSING INDICATORS (thousand units)

      5. 7.5 Regional Demand for Countertops

        $1,315.00

        1. Table | COUNTERTOP DEMAND BY REGION (million square feet)

        2. 7.5.1 Northeast

          $242.00

          1. Table | NORTHEAST COUNTERTOP DEMAND (million square feet)

        3. 7.5.2 Midwest

          $335.00

          1. Table | MIDWEST COUNTERTOP DEMAND (million square feet)

        4. 7.5.3 South

          $356.00

          1. Table | SOUTH COUNTERTOP DEMAND (million square feet)

        5. 7.5.4 West

          $275.00

          1. Table | WEST COUNTERTOP DEMAND (million square feet)

    8. 8 INDUSTRY STRUCTURE

      $4,206.00

      1. 8.1 General

        $559.00

        1. Table | US COUNTERTOP MATERIAL SALES BY SUPPLIER, 2012 (million dollars)

        2. 8.1.1 Laminates

          $82.00

        3. 8.1.2 Solid Surface

          $82.00

        4. 8.1.3 Natural Stone

          $82.00

        5. 8.1.4 Engineered Stone

          $82.00

        6. 8.1.5 Tile

          $82.00

        7. 8.1.6 Cast Polymers & Other Materials

          $82.00

      2. 8.2 Market Share

        $338.00

        1. 8.2.1 Laminates

          $82.00

        2. 8.2.2 Solid Surface Materials

          $117.00

        3. 8.2.3 Engineered Stone

          $103.00

      3. 8.3 Competitive Strategies

        $146.00

      4. 8.4 Research & Development

        $82.00

      5. 8.5 Manufacturing

        $82.00

      6. 8.6 Distribution

        $130.00

      7. 8.7 Marketing

        $124.00

      8. 8.8 Cooperative Agreements

        $82.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      9. 8.9 Company Profiles

        $2,620.00

        1. 8.9.1 Arclin Incorporated

          $82.00

        2. 8.9.2 Aristech Acrylics LLC

          $115.00

        3. 8.9.3 Baker (Craig) Marble Company Incorporated

          $82.00

        4. 8.9.4 Boos (John) & Company

          $92.00

        5. 8.9.5 Breton SpA

          $82.00

        6. 8.9.6 Caesarstone Sdot-Yam Limited

          $113.00

        7. 8.9.7 California Crafted Marble Incorporated

          $82.00

        8. 8.9.8 Cambria

          $100.00

        9. 8.9.9 Cheil Industries Incorporated

          $115.00

        10. 8.9.10 Cosentino SA

          $140.00

        11. 8.9.11 Dakota Granite Company

          $82.00

        12. 8.9.12 DuPont (EI) de Nemours

          $111.00

        13. 8.9.13 Duracite

          $82.00

        14. 8.9.14 Fletcher Building Limited

          $114.00

        15. 8.9.15 Hanwha Group

          $83.00

        16. 8.9.16 Hartson-Kennedy Cabinet Top Company Incorporated

          $82.00

        17. 8.9.17 InPro Corporation

          $82.00

        18. 8.9.18 LG Hausys Limited

          $82.00

        19. 8.9.19 Masco Corporation

          $82.00

        20. 8.9.20 Mohawk Industries Incorporated

          $182.00

        21. 8.9.21 Panolam Industries International Incorporated

          $135.00

        22. 8.9.22 Precision Countertops Incorporated

          $82.00

        23. 8.9.23 Rocksolid Granit USA Incorporated

          $82.00

        24. 8.9.24 RSI Home Products Incorporated

          $82.00

        25. 8.9.25 Safas Corporation

          $101.00

        26. 8.9.26 Swan Corporation

          $82.00

        27. 8.9.27 Transolid LLC

          $82.00

        28. 8.9.28 Valley Countertops Industries Limited

          $82.00

        29. 8.9.29 Vangura Surfacing Products Incorporated

          $82.00

        30. 8.9.30 VT Industries Incorporated

          $82.00

        31. 8.9.31 Wilsonart International Holdings LLC

          $129.00

      10. 8.10 Other Companies Mentioned in Study

        $134.00

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