Decorative Tile

Gains will be driven by a rebound in new housing, office and commercial construction and the increasing use of tile as a durable, low maintenance flooring alternative to carpets and rugs.

US demand to rise 5.1% annually through 2017

US demand for decorative tile is forecast to rise 5.1 percent per year through 2017, reaching 3.0 billion square feet, valued at $5.3 billion. Gains will be driven by a rebound in building construction spending. The new housing market will see double-digit annual demand growth as housing completions rise from their low 2012 base. Nonresidential demand will also rise at a robust pace, spurred by strong growth in office and commercial construction spending and increasing use of tile as a durable, low maintenance flooring alternative to carpets and rugs.

Dominant ceramic tile to lose market share

Ceramic tile accounted for the largest share of decorative tile demand in 2012 and is expected to remain the leading product type in 2017. Ceramic tile demand is supported by its low cost, and perception as a modern, fashionable surfacing material. However, ceramic tile will lose market share going forward to stone and porcelain tile, which are seen as having better aesthetic and performance properties

Natural stone to overtake porcelain as second largest

Natural stone tiles are expected to overtake porcelain tiles as the second largest type in area demand terms by 2017. Gains will be spurred by strong residential demand for natural stone flooring. Homeowners are increasingly opting for granite tile flooring because granite is an attractive, durable material that improves the appearance of a room and increases home values. Moreover, natural stone flooring can also be installed in such structures as hotels, high end resorts, and shopping malls to create more aesthetically pleasing interiors.

Porcelain tile demand will advance over seven percent per annum through 2017, gaining share in both residential and nonresidential markets. Porcelain tiles are durable, slip-resistant, and can be made to resemble such materials as hardwood and natural stone, but at a lower cost. Homeowners can install porcelain tile as an inexpensive way to enhance the appearance of their homes. Gains will also come from increasing use of the product in nonresidential structures, where unglazed porcelain tile finds use in areas with heavy foot traffic, such as shopping malls, office buildings, and health care and educational facilities. However, more rapid growth will be checked by competition from natural stone flooring, particularly in the residential market, as more affluent homeowners opt for stone because it connotes luxury.

Study Scope

This study analyzes the 2.3 billion square foot US decorative tile industry. It presents historical demand data for the years 2002, 2007 and 2012, and forecasts for 2017 and 2022 by product (e.g., ceramic tile, porcelain tile, stone tile, tile adhesives), application (e.g., flooring, wall coverings, countertops), and market (residential, nonresidential, nonbuilding and transportation).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 35 industry players such as Mohawk Industries, Grupo Lamosa, and Internacional de Ceramica.

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Purchase Decorative Tile by the Section

  1. Decorative Tile

    $4,900.00

    1. 1 INTRODUCTION

      $123.00

    2. 2 EXECUTIVE SUMMARY

      $127.00

      1. Table | DECORATIVE TILE DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,729.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $145.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $196.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $285.00

        1. 3.4.1 Personal Income & Expenditures

          $121.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $148.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2002-2012

      5. 3.5 Building Construction

        $860.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Residential Buildings

          $565.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE

          4. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2012

          5. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

        3. 3.5.2 Nonresidential Buildings

          $192.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Nonbuilding Construction

        $82.00

        1. Table | NONBUILDING CONSTRUCTION EXPENDITURES

      7. 3.7 Transportation Equipment

        $170.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

      8. 3.8 Historical Market Trends

        $108.00

        1. Table | DECORATIVE TILE MARKET, 2002-2012

        2. CHART II-2 DECORATIVE TILE MARKET, 2003-2012

      9. 3.9 Pricing

        $86.00

        1. Table | TILE PRICING

      10. 3.10 Environmental Issues & Regulatory Considerations

        $201.00

      11. 3.11 Foreign Trade

        $236.00

        1. Table | DECORATIVE TILE FOREIGN TRADE

        2. CHART II-3 TILE IMPORTS BY SOURCE, 2012

        3. CHART II-4 TILE EXPORTS BY DESTINATION, 2012

      12. 3.12 World Market

        $335.00

        1. CHART II-5 GLOBAL TILE DEMAND, 2012

        2. 3.12.1 Western Europe

          $84.00

        3. 3.12.2 Asia/Pacific Region

          $82.00

        4. 3.12.3 Other Regions

          $82.00

    4. 4 PRODUCTS

      $1,972.00

      1. 4.1 General

        $127.00

      2. 4.2 Value Outlook

        $82.00

        1. Table | TILE DEMAND BY TYPE IN VALUE TERMS

        2. CHART III-1 TILE DEMAND BY TYPE IN VALUE TERMS, 2012

      3. 4.3 Area Outlook

        $115.00

        1. Table | TILE DEMAND BY TYPE IN AREA TERMS

        2. CHART III-2 TILE DEMAND BY TYPE IN AREA TERMS, 2012

      4. 4.4 Installation Costs

        $168.00

      5. 4.5 Ceramic Tile

        $381.00

        1. Table | CERAMIC TILE DEMAND

        2. 4.5.1 Characteristics

          $185.00

        3. 4.5.2 Suppliers

          $82.00

      6. 4.6 Porcelain Tile

        $266.00

        1. Table | PORCELAIN TILE DEMAND

        2. 4.6.1 Characteristics

          $83.00

        3. 4.6.2 Suppliers

          $82.00

      7. 4.7 Stone Tile

        $393.00

        1. Table | NATURAL STONE TILE DEMAND

        2. 4.7.1 Characteristics

          $207.00

        3. 4.7.2 Suppliers

          $82.00

      8. 4.8 Other Tile

        $285.00

        1. Table | OTHER TILE DEMAND

        2. 4.8.1 Concrete

          $85.00

        3. 4.8.2 Glass

          $85.00

        4. 4.8.3 Metal

          $83.00

      9. 4.9 Tile Adhesives

        $159.00

        1. Table | TILE ADHESIVES DEMAND

        2. 4.9.1 Mortar

          $82.00

        3. 4.9.2 Grout & Other Adhesives

          $82.00

    5. 5 APPLICATIONS

      $2,148.00

      1. 5.1 General

        $174.00

        1. Table | TILE DEMAND BY APPLICATION

        2. CHART IV-1 TILE DEMAND BY APPLICATION, 2012: VALUE & AREA

      2. 5.2 Flooring

        $640.00

        1. 5.2.1 Flooring Outlook

          $139.00

          1. Table | FLOORING OUTLOOK

        2. 5.2.2 Tile Demand

          $250.00

          1. Table | TILE DEMAND IN FLOORING

        3. 5.2.3 Characteristics

          $146.00

        4. 5.2.4 Competitive Materials

          $94.00

      3. 5.3 Wall Coverings

        $544.00

        1. 5.3.1 Wall Coverings Outlook

          $84.00

          1. Table | WALL COVERINGS OUTLOOK

        2. 5.3.2 Tile Demand

          $218.00

          1. Table | TILE DEMAND IN WALL COVERINGS

        3. 5.3.3 Characteristics

          $128.00

        4. 5.3.4 Competitive Materials

          $104.00

      4. 5.4 Countertops

        $625.00

        1. 5.4.1 Countertops Outlook

          $140.00

          1. Table | COUNTERTOPS OUTLOOK

        2. 5.4.2 Tile Demand

          $228.00

          1. Table | TILE DEMAND IN COUNTERTOPS

        3. 5.4.3 Characteristics

          $82.00

        4. 5.4.4 Competitive Materials

          $157.00

      5. 5.5 Other Applications

        $165.00

        1. Table | TILE DEMAND IN OTHER APPLICATIONS

        2. 5.5.1 Demand by Market

          $82.00

        3. 5.5.2 Demand by Product

          $82.00

    6. 6 MARKETS

      $1,795.00

      1. 6.1 General

        $84.00

        1. Table | TILE DEMAND BY MARKET

      2. 6.2 Residential

        $739.00

        1. Table | RESIDENTIAL TILE DEMAND BY MARKET & PRODUCT

        2. 6.2.1 New

          $337.00

          1. Table | NEW RESIDENTIAL TILE DEMAND BY ROOM & HOUSING TYPE

          2. Table | NEW RESIDENTIAL TILE DEMAND BY PRODUCT & APPLICATION

        3. 6.2.2 Improvements & Repairs

          $347.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR TILE DEMAND BY ROOM & HOUSING TYPE

          2. Table | RESIDENTIAL IMPROVEMENT & REPAIR TILE DEMAND BY PRODUCT & APPLICATION

      3. 6.3 Nonresidential

        $826.00

        1. Table | NONRESIDENTIAL TILE DEMAND BY MARKET & PRODUCT

        2. 6.3.1 New

          $198.00

          1. Table | NEW NONRESIDENTIAL TILE DEMAND

        3. 6.3.2 Improvements & Repairs

          $204.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR TILE DEMAND

        4. 6.3.3 Building Type

          $265.00

          1. Table | NONRESIDENTIAL TILE DEMAND BY BUILDING TYPE

          2. Table | OFFICE & COMMERCIAL TILE DEMAND

          3. Table | INSTITUTIONAL TILE DEMAND

          4. Table | INDUSTRIAL TILE DEMAND

          5. Table | OTHER NONRESIDENTIAL BUILDING CONSTRUCTION TILE DEMAND

      4. 6.4 Nonbuilding & Transportation

        $147.00

        1. Table | NONBUILDING CONSTRUCTION & TRANSPORTATION EQUIPMENT TILE DEMAND

        2. 6.4.1 Demand by Product

          $82.00

        3. 6.4.2 Demand by Application

          $82.00

    7. 7 INDUSTRY STRUCTURE

      $4,842.00

      1. 7.1 General

        $163.00

        1. Table | US DECORATIVE TILE SALES BY COMPANY, 2012

      2. 7.2 Industry Composition

        $113.00

      3. 7.3 Market Share

        $232.00

        1. CHART VI-1 US DECORATIVE TILE MARKET SHARE BY COMPANY, 2012

      4. 7.4 Competitive Strategies

        $126.00

      5. 7.5 Research & Development

        $82.00

      6. 7.6 Manufacturing

        $90.00

      7. 7.7 Distribution

        $337.00

        1. 7.7.1 Specialty Retailers

          $118.00

        2. 7.7.2 Big-Box Retailers

          $84.00

        3. 7.7.3 Direct Distribution

          $82.00

      8. 7.8 Marketing

        $239.00

      9. 7.9 Mergers, Acquisitions, & Cooperative Agreements

        $82.00

      10. 7.10 Company Profiles

        $3,432.00

        1. 7.10.1 Artflor Incorporated

          $82.00

        2. 7.10.2 Azuvi SA

          $82.00

        3. 7.10.3 Berkshire Hathaway Incorporated

          $104.00

        4. 7.10.4 Cecrisa Revestimentos Ceramicos SA

          $82.00

        5. 7.10.5 Ceramica Saloni SA

          $82.00

        6. 7.10.6 Crossville Incorporated

          $153.00

        7. 7.10.7 Ege Seramik Sanayi ve Ticaret AS

          $82.00

        8. 7.10.8 Eliane Revestimentos Ceramicos SA

          $100.00

        9. 7.10.9 Emser Tile LLC

          $82.00

        10. 7.10.10 Etex Group SA

          $82.00

        11. 7.10.11 Fireclay Tile Incorporated

          $99.00

        12. 7.10.12 Florida Brick & Clay Company Incorporated

          $82.00

        13. 7.10.13 Florim Ceramiche SpA

          $83.00

        14. 7.10.14 Grupo Industrial Saltillo SA de CV

          $82.00

        15. 7.10.15 Grupo Lamosa SAB de CV

          $111.00

        16. 7.10.16 Guangdong Bode Fine Building Material Company

          $83.00

        17. 7.10.17 Hakatai Enterprises Incorporated

          $82.00

        18. 7.10.18 Ilva SA

          $82.00

        19. 7.10.19 Internacional de Ceramica SAB de CV

          $136.00

        20. 7.10.20 Iris Ceramica SpA

          $129.00

        21. 7.10.21 Ironrock Capital Incorporated

          $96.00

        22. 7.10.22 Mannington Mills Incorporated

          $85.00

        23. 7.10.23 Mohawk Industries Incorporated

          $468.00

        24. 7.10.24 Oceanside Glasstile Company

          $82.00

        25. 7.10.25 Pamesa Ceramica SL

          $82.00

        26. 7.10.26 Panariagroup Industrie Ceramiche SpA

          $162.00

        27. 7.10.27 Porcelanosa Grupo

          $116.00

        28. 7.10.28 Quarry Tile Company

          $82.00

        29. 7.10.29 Roca Corporacion Empresarial SA

          $111.00

        30. 7.10.30 Seneca Tiles Incorporated

          $142.00

        31. 7.10.31 Sonoma Tilemakers

          $82.00

        32. 7.10.32 Summitville Tiles Incorporated

          $82.00

        33. 7.10.33 Walker & Zanger Incorporated

          $159.00

        34. 7.10.34 Wausau Tile Incorporated

          $82.00

        35. 7.10.35 Ziyang Ceramics Corporation

          $82.00

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