Fiber Cement

Growth in demand will be driven by accelerating construction expenditures, specifically in new home siding, where fiber cement is a popular material in the fast-growing South and West regions of the United States.

US demand to rise 6.0% annually through 2019

US demand for fiber cement products is forecast to grow 6.0 percent annually through 2019 to 2.9 billion square feet, valued at $2.2 billion. Rebounding construction expenditures, specifically in new housing construction, will fortify demand. This growth in new housing construction will be by far the biggest driver of fiber cement product demand growth, as single-family housing starts advance rapidly and fiber cement siding -- the most popular application for fiber cement -- continues to gain market share nationally. Growth in fiber cement siding use in single-family housing will be supported by fiber cement’s high levels of market penetration in the South and West, the US regions that will experience the strongest levels of growth in population and housing starts going forward.

New housing to drive dominant residential market

The residential market makes up the majority of fiber cement demand. While new housing demand for fiber cement products will increase at the fastest pace through 2019, residential improvement and repair will continue to account for a larger portion of residential demand. Sales of existing housing will generate demand for fiber cement products as homeowners look to increase the values of their properties before going to market. For example, homeowners can engage in renovation activities like bathroom and kitchen remodeling, which will support demand for fiber cement backerboard. Even when properties are not changing hands, fiber cement products will make inroads in re-siding and exterior trim applications.

Nonresidential segment to gain market share

While exterior fiber cement products’ aesthetic properties make them well suited for residential markets, the material has seen increasing usage in the nonresidential market in recent years, particularly for fiber cement backerboard. Fiber cement product demand in the nonresidential market is forecast to grow 5.8 percent annually through 2019 to 710 million square feet. Gains will be driven primarily by rebounding nonresidential building construction demand. Additionally, fiber cement siding and exterior trim will benefit from a design trend in commercial buildings that favors a more authentic, exposed-wood exterior. Fiber cement product manufacturers have responded to this demand by developing new wood-like products aimed at commercial buildings.

Siding applications to offer best growth opportunities

Siding accounts for nearly 70 percent of fiber cement product demand. Fiber cement manufacturers have found a great deal of success in this application, managing to penetrate a highly competitive market and becoming a major material option for siding over the course of a couple of decades. Backerboard is the second largest application for fiber cement in the US, but it is projected to have only modest growth in market penetration through the forecast years.

Study coverage

This Freedonia industry study, Fiber Cement, presents historical demand data (2004, 2009 and 2014) plus forecasts for 2019 and 2024 by material, application, market and region of the US. In addition, the study considers key market environment factors, evaluates company market share and profiles US industry competitors. The companies profiled include James Hardie Building Products subsidiary of Irelandbased James Hardie Industries, Elementia (Mexico) subsidiaries Plycem USA and Allura, the Nichiha USA subsidiary of Nichiha (Japan), and GAF Materials.

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Purchase Fiber Cement by the Section

  1. Fiber Cement

    $5,300.00

    1. 1 INTRODUCTION

      $134.00

    2. 2 EXECUTIVE SUMMARY

      $132.00

      1. Table | FIBER CEMENT DEMAND

    3. 3 MARKET ENVIRONMENT

      $3,016.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Trends

        $283.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $251.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $365.00

        1. 3.4.1 Consumer Spending

          $154.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $162.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2004-2014

      5. 3.5 Building Construction

        $1,188.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Residential Buildings

          $776.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE

          4. CHART II-1 YEARS OF CONSTRUCTION OF HOUSING STOCK, 2014

          5. CHART II-2 NUMBER OF BATHROOMS IN NEW HOUSING UNITS, 2004-2014

          6. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

        3. 3.5.2 Nonresidential Buildings

          $266.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Historical Market Trends

        $145.00

        1. Table | FIBER CEMENT PRODUCTS MARKET, 2004-2014

        2. CHART II-3 FIBER CEMENT PRODUCTS DEMAND, 2005-2014

      7. 3.7 Environmental & Regulatory Considerations

        $572.00

        1. 3.7.1 Building Codes

          $136.00

        2. 3.7.2 Green Building Standards

          $152.00

        3. 3.7.3 Environmental Concerns

          $233.00

        4. 3.7.4 Worker Safety

          $82.00

      8. 3.8 Foreign Trade

        $139.00

        1. Table | FIBER CEMENT FOREIGN TRADE

    4. 4 MATERIALS

      $689.00

      1. 4.1 General

        $96.00

        1. Table | MATERIALS USED IN FIBER CEMENT

        2. CHART III-1 MATERIALS USED IN FIBER CEMENT, 2014

      2. 4.2 Sand

        $86.00

        1. Table | SAND USED IN FIBER CEMENT

      3. 4.3 Portland Cement

        $119.00

        1. Table | PORTLAND CEMENT USED IN FIBER CEMENT

      4. 4.4 Cellulosic Materials

        $115.00

        1. Table | CELLULOSIC MATERIALS USED IN FIBER CEMENT

      5. 4.5 Other Materials

        $164.00

        1. Table | OTHER MATERIALS USED IN FIBER CEMENT

      6. 4.6 Paints

        $108.00

        1. Table | PAINTS USED ON FIBER CEMENT

    5. 5 APPLICATIONS

      $2,923.00

      1. 5.1 General

        $239.00

        1. Table | FIBER CEMENT DEMAND BY APPLICATION

        2. CHART IV-1 FIBER CEMENT DEMAND BY APPLICATION, 2014

      2. 5.2 Siding

        $1,014.00

        1. 5.2.1 Siding Outlook

          $218.00

          1. Table | SIDING DEMAND

        2. 5.2.2 Fiber Cement Siding Demand

          $280.00

          1. Table | FIBER CEMENT SIDING DEMAND

        3. 5.2.3 Historical Overview

          $111.00

        4. 5.2.4 Characteristics

          $218.00

        5. 5.2.5 Competitive Materials

          $141.00

      3. 5.3 Backerboard

        $794.00

        1. 5.3.1 Backerboard Outlook

          $156.00

          1. Table | BACKERBOARD DEMAND

        2. 5.3.2 Fiber Cement Backerboard Demand

          $347.00

          1. Table | FIBER CEMENT BACKERBOARD DEMAND

        3. 5.3.3 Characteristics

          $113.00

        4. 5.3.4 Competitive Materials

          $110.00

      4. 5.4 Molding & Trim

        $630.00

        1. 5.4.1 Molding & Trim Outlook

          $200.00

          1. Table | MOLDING & TRIM DEMAND

        2. 5.4.2 Fiber Cement Molding & Trim Demand

          $196.00

          1. Table | FIBER CEMENT MOLDING & TRIM DEMAND

        3. 5.4.3 Characteristics

          $114.00

        4. 5.4.4 Competitive Materials

          $102.00

      5. 5.5 Roofing & Other Applications

        $245.00

        1. 5.5.1 Fiber Cement Roofing & Other Applications Demand

          $98.00

          1. Table | FIBER CEMENT ROOFING & OTHER APPLICATIONS DEMAND

        2. 5.5.2 Characteristics

          $125.00

    6. 6 MARKETS

      $1,766.00

      1. 6.1 General

        $121.00

        1. Table | FIBER CEMENT DEMAND BY MARKET

        2. CHART V-1 FIBER CEMENT DEMAND BY MARKET, 2014

      2. 6.2 Residential

        $1,026.00

        1. Table | RESIDENTIAL FIBER CEMENT DEMAND BY MARKET & APPLICATION

        2. 6.2.1 New

          $205.00

          1. Table | NEW RESIDENTIAL FIBER CEMENT DEMAND

        3. 6.2.2 Improvement & Repair

          $220.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR FIBER CEMENT DEMAND

        4. 6.2.3 Demand by Housing Type

          $510.00

          1. Table | RESIDENTIAL FIBER CEMENT DEMAND BY HOUSING TYPE

          2. Table | SINGLE FAMILY HOUSING FIBER CEMENT DEMAND BY MARKET & APPLICATION

          3. Table | MULTIFAMILY HOUSING FIBER CEMENT DEMAND BY MARKET & APPLICATION

          4. Table | MANUFACTURED HOUSING FIBER CEMENT DEMAND BY MARKET & APPLICATION

      3. 6.3 Nonresidential

        $619.00

        1. Table | NONRESIDENTIAL FIBER CEMENT DEMAND BY MARKET & APPLICATION

        2. 6.3.1 New

          $159.00

          1. Table | NEW NONRESIDENTIAL FIBER CEMENT DEMAND

        3. 6.3.2 Improvement & Repair

          $116.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR FIBER CEMENT DEMAND

        4. 6.3.3 Demand by Building Type

          $251.00

          1. Table | NONRESIDENTIAL FIBER CEMENT DEMAND BY BUILDING TYPE

          2. Table | OFFICE & COMMERCIAL FIBER CEMENT DEMAND

          3. Table | INSTITUTIONAL FIBER CEMENT DEMAND

          4. Table | INDUSTRIAL & OTHER FIBER CEMENT DEMAND

    7. 7 REGIONS

      $2,749.00

      1. 7.1 General

        $98.00

      2. 7.2 Regional Demographic & Economic Activity

        $763.00

        1. 7.2.1 Population Patterns

          $187.00

          1. Table | POPULATION BY REGION

        2. 7.2.2 Economic Outlook

          $175.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

        3. 7.2.3 Construction Activity

          $159.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION

        4. 7.2.4 Housing Trends

          $193.00

          1. Table | REGIONAL HOUSING INDICATORS

      3. 7.3 Regional Fiber Cement Demand

        $1,887.00

        1. Table | FIBER CEMENT DEMAND BY REGION

        2. CHART VI-1 FIBER CEMENT DEMAND BY REGION, 2014

        3. 7.3.1 Northeast

          $344.00

          1. Table | NORTHEAST: FIBER CEMENT DEMAND BY SUBREGION & APPLICATION

        4. 7.3.2 Midwest

          $360.00

          1. Table | MIDWEST: FIBER CEMENT DEMAND BY SUBREGION & APPLICATION

        5. 7.3.3 South

          $582.00

          1. Table | SOUTH: FIBER CEMENT DEMAND BY SUBREGION & APPLICATION

        6. 7.3.4 West

          $469.00

          1. Table | WEST: FIBER CEMENT DEMAND BY SUBREGION & APPLICATION

    8. 8 INDUSTRY STRUCTURE

      $3,448.00

      1. 8.1 General

        $82.00

        1. CHART VII-1 US FIBER CEMENT MARKET SHARE, 2014

      2. 8.2 Market Share

        $153.00

      3. 8.3 Competitive Strategies

        $197.00

      4. 8.4 Manufacturing

        $82.00

      5. 8.5 Research and Development

        $132.00

      6. 8.6 Marketing

        $248.00

      7. 8.7 Distribution

        $302.00

        1. 8.7.1 Big-Box Retailers

          $82.00

        2. 8.7.2 Specialty Suppliers

          $82.00

        3. 8.7.3 Direct Distribution

          $146.00

      8. 8.8 Acquisitions, Divestitures, & Cooperative Agreements

        $82.00

      9. 8.9 Company Profiles

        $2,197.00

        1. 8.9.1 Building Materials Corporation of America

          $90.00

        2. 8.9.2 Canfor Corporation

          $82.00

        3. 8.9.3 Dow Chemical Company

          $161.00

        4. 8.9.4 Ecolab Incorporated

          $85.00

        5. 8.9.5 Elementia SA de CV

          $277.00

        6. 8.9.6 Fomento de Construcciones y Contratas SA

          $98.00

        7. 8.9.7 Hardie (James) Industries plc

          $251.00

        8. 8.9.8 Imerys SA

          $102.00

        9. 8.9.9 Mercer International Incorporated

          $82.00

        10. 8.9.10 Nextwire LLC

          $82.00

        11. 8.9.11 Nichiha Corporation

          $193.00

        12. 8.9.12 PPG Industries Incorporated

          $210.00

        13. 8.9.13 Siempelkamp (G.) GmbH & Company KG

          $82.00

        14. 8.9.14 Standex Engraving LLC

          $82.00

        15. 8.9.15 Trinity Industries Incorporated

          $82.00

        16. 8.9.16 US Silica Holdings Incorporated

          $82.00

        17. 8.9.17 Valspar Corporation

          $107.00

        18. 8.9.18 Votorantim Participações SA

          $106.00

        19. 8.9.19 Xerium Technologies Incorporated

          $111.00

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