Global Windows

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Global demand for windows is forecast to increase 3.9% per year to $125 billion in 2025, supported by:

  • increasing demand for more energy-efficient building products, including higher value windows
  • more stringent building codes throughout the world, such as those mandating impact-resistant products in coastal regions prone to severe weather (e.g., tropical cyclones)
  • rising interest in replacing older windows with those that are more modern and easier to open
  • increasing interest in large casement windows, skylights, roof windows, and curtain wall that let more light into structures while also imparting a unique appearance

Vinyl & Metal Continue to Offer the Best Opportunities for Window Sales

Vinyl and metal will continue to account for the largest shares of absolute gains, though sales patterns differ depending on the level of development in an area’s construction market:

  • In higher income countries, vinyl window suppliers have benefited from increasing use of more energy-efficient fenestration products and rising interest in higher value wood-plastic composite windows at the expense of more basic plastic types, which are less able to replicate a wood aesthetic. In developing areas, entry level vinyl windows are seeing gains as building stocks improve and basic metal types are replaced.
  • Aluminum products will continue to benefit from rising construction of new building in developing areas, where low cost and durability are the most important factors for consumers when purchasing windows. These products benefit from increases in the number of buildings that are constructed with manufactured fenestration products.

Demand for Windows to Grow Robustly In India

Window demand in India is forecast to increase 11% per year through 2025, the fastest rate of growth of any major market. Growth will come off of a low pandemic-related 2020 base, driven by:

  • strong growth in both new residential and nonresidential construction
  • increasing adoption of higher value window products, as consumers seek improved performance properties that low-cost aluminum products do not offer
  • continued growth in household income levels and urbanization rates
  • government efforts to improve the availability of affordable housing and to reduce the stock of informal housing units
  • implementation of green building programs, such as the Energy Conservation Building Code for nonresidential buildings

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