Hard Surface Flooring

As Quoted In Plasteurope

Advances will be driven by a recovery in improvement and repair expenditures, a rebound in new building construction, and increased use of hard surface flooring instead of carpeting.

US demand to rise 7.2% annually through 2015

US demand for hard surface flooring is forecast to rise 7.2 percent per year to 9.2 billion square feet in 2015, valued at $11.0 billion. This pace represents a dramatic turnaround from the 2005-2010 period. Advances will be driven by a recovery in improvement and repair expenditures and a rebound in new building construction from a depressed 2010 base. Also contributing to gains will be increased use of hard surface flooring instead of carpeting.

Nonresidential buildings to be fastest growing market

The nonresidential market is forecast to account for the most rapid advances in hard surface flooring demand through 2015. Growth will be driven by the expected rebound in spending on construction of office and commercial buildings and institutional buildings, the two largest markets for hard surface flooring. Rising improvement and repair spending from its low 2010 base will also support hard surface flooring demand in these markets. In addition, suppliers will continue to benefit from a consumer preference for hard surface flooring. Building owners and managers select hard surface flooring rather than carpeting because of its durability and minimal maintenance requirements.

In the residential market, demand will be spurred by rising housing completions and improvement and repair spending. Many homeowners also opt for hard surface flooring because it is seen as being more durable and aesthetically pleasing than carpet. Rebounding motor vehicle and rising recreational boat and vehicle, aircraft and train shipments will support demand in the transportation market.

Tile and laminate flooring to be fastest growing products

Tile and laminate flooring are projected to see the most rapid demand gains through 2015. Tile flooring demand will be supported by its favorable performance properties, such as durability and slip resistance. Laminate growth will be spurred by the rebound in residential building construction, the market where laminate flooring is most often used. Advances will also be supported by the efforts of manufacturers to create products with more realistic finishes and textures. Vinyl flooring will continue to account for the majority of hard surface flooring demand because of its low cost, durability and minimal maintenance requirements. However, vinyl flooring will see below-average growth through 2015 due to competition from other hard surface flooring materials, such as laminates and tile, that are seen as more attractive.

Study Scope

This study analyzes the 6.5 billion square foot US hard surface flooring industry. It presents historical demand data for the years 2000, 2005 and 2010, with forecasts for 2015 and 2020 by flooring type (e.g., vinyl, tile, laminate, wood) and market (residential buildings, nonresidential buildings, transportation equipment).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 34 industry players, including Mohawk Industries, Armstrong World Industries and Shaw Industries.

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Purchase Hard Surface Flooring by the Section

  1. Hard Surface Flooring

    $4,900.00

    1. 1 INTRODUCTION

      $82.00

    2. 2 EXECUTIVE SUMMARY

      $120.00

      1. Table | HARD SURFACE FLOORING SUPPLY & DEMAND (million square feet)

    3. 3 MARKET ENVIRONMENT

      $3,257.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Trends

        $177.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $207.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Trends

        $295.00

        1. 3.4.1 Personal Income & Expenditures

          $111.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion 2005 dollars)

        2. 3.4.2 Consumer Financing

          $161.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2000-2010

      5. 3.5 Building Construction Trends

        $924.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

        2. 3.5.1 Residential Buildings

          $589.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE (million units)

          4. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

        3. 3.5.2 Nonresidential Buildings

          $204.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

      6. 3.6 Transportation Equipment Outlook

        $448.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

        2. 3.6.1 Motor Vehicles

          $169.00

          1. Table | MOTOR VEHICLE INDICATORS

        3. 3.6.2 Other Transportation Equipment

          $104.00

          1. Table | OTHER TRANSPORTATION EQUIPMENT INDICATORS

      7. 3.7 Pricing Patterns

        $160.00

        1. Table | HARD SURFACE FLOORING PRICING (dollars per square foot)

      8. 3.8 Historical Market Trends

        $105.00

        1. Table | HARD SURFACE FLOORING MARKET, 2000-2010

      9. 3.9 Environmental & Regulatory Issues

        $476.00

        1. 3.9.1 Recycling

          $87.00

        2. 3.9.2 Materials Renewability & Sustainability Issues

          $140.00

        3. 3.9.3 Indoor Air Quality

          $114.00

        4. 3.9.4 Green Building Practices

          $84.00

        5. 3.9.5 Regulatory Issues

          $82.00

      10. 3.10 World Hard Surface Flooring Overview

        $102.00

      11. 3.11 Foreign Trade

        $239.00

        1. Table | HARD SURFACE FLOORING FOREIGN TRADE (million square feet)

        2. 3.11.1 Imports

          $157.00

        3. 3.11.2 Exports

          $82.00

      12. 3.12 Competitive Floor Covering Outlook

        $82.00

        1. Table | FLOOR COVERING DEMAND (million square feet)

    4. 4 PRODUCTS

      $2,449.00

      1. 4.1 General

        $82.00

      2. 4.2 Supply & Demand

        $154.00

        1. Table | HARD SURFACE FLOORING SUPPLY & DEMAND (million square feet)

      3. 4.3 Resilient Flooring

        $835.00

        1. Table | RESILIENT FLOORING SUPPLY & DEMAND (million square feet)

        2. 4.3.1 Vinyl Flooring

          $475.00

          1. Table | VINYL FLOORING SUPPLY & DEMAND (million square feet)

          2. Table | VINYL SHEET FLOORING DEMAND (million square feet)

          3. Table | VINYL COMPOSITION TILE FLOORING DEMAND (million square feet)

          4. Table | OTHER VINYL TILE FLOORING DEMAND (million square feet)

        3. 4.3.2 Other Resilient Flooring

          $255.00

          1. Table | OTHER RESILIENT FLOORING SUPPLY & DEMAND (million square feet)

      4. 4.4 Nonresilient Flooring

        $1,404.00

        1. Table | NONRESILIENT FLOORING SUPPLY & DEMAND (million square feet)

        2. 4.4.1 Tile Flooring

          $227.00

          1. Table | TILE FLOORING SUPPLY & DEMAND (million square feet)

        3. 4.4.2 Laminate Flooring

          $411.00

          1. Table | LAMINATE FLOORING SUPPLY & DEMAND (million square feet)

        4. 4.4.3 Wood Flooring

          $420.00

          1. Table | WOOD FLOORING SUPPLY & DEMAND (million square feet)

          2. Table | SOLID WOOD FLOORING DEMAND (million square feet)

          3. Table | ENGINEERED WOOD FLOORING DEMAND (million square feet)

        5. 4.4.4 Other Nonresilient Hard Surface Flooring

          $245.00

          1. Table | OTHER NONRESILIENT HARD SURFACE FLOORING SUPPLY & DEMAND (million square feet)

    5. 5 MARKETS

      $1,638.00

      1. 5.1 General

        $106.00

        1. Table | HARD SURFACE FLOORING DEMAND BY MARKET (million square feet)

      2. 5.2 Residential Buildings

        $611.00

        1. Table | RESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.2.1 New Construction

          $89.00

          1. Table | NEW RESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

        3. 5.2.2 Replacement

          $91.00

          1. Table | RESIDENTIAL REPLACEMENT DEMAND FOR HARD SURFACE FLOORING (million square feet)

        4. 5.2.3 Demand by Residence Type

          $301.00

          1. Table | RESIDENTIAL HARD SURFACE FLOORING DEMAND BY HOUSING TYPE (million square feet)

          2. Table | SINGLE-FAMILY HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

          3. Table | MULTIFAMILY HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

          4. Table | MANUFACTURED HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

      3. 5.3 Nonresidential Buildings

        $716.00

        1. Table | NONRESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.3.1 New Construction

          $82.00

          1. Table | NEW NONRESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

        3. 5.3.2 Replacement

          $82.00

          1. Table | NONRESIDENTIAL REPLACEMENT HARD SURFACE FLOORING DEMAND (million square feet)

        4. 5.3.3 Demand by Building Type

          $471.00

          1. Table | NONRESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND BY BUILDING TYPE (million square feet)

          2. Table | OFFICE & COMMERCIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

          3. Table | INSTITUTIONAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

          4. Table | INDUSTRIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

          5. Table | OTHER NONRESIDENTIAL BUILDING HARD SURFACE FLOORING DEMAND (million square feet)

      4. 5.4 Transportation Equipment

        $204.00

        1. Table | TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.4.1 Motor Vehicles

          $82.00

          1. Table | MOTOR VEHICLE HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

        3. 5.4.2 Other Transportation Equipment

          $82.00

          1. Table | OTHER TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND BY PRODUCT (million square feet)

    6. 6 INDUSTRY STRUCTURE

      $4,931.00

      1. 6.1 General

        $82.00

      2. 6.2 Industry Composition

        $94.00

        1. Table | US HARD SURFACE FLOORING SALES BY COMPANY, 2010 (million dollars)

      3. 6.3 Market Share

        $221.00

      4. 6.4 Competitive Strategies

        $104.00

      5. 6.5 Product Development

        $294.00

        1. 6.5.1 Vinyl Flooring

          $82.00

        2. 6.5.2 Wood Flooring

          $82.00

        3. 6.5.3 Laminate Flooring

          $149.00

        4. 6.5.4 Tile Flooring

          $82.00

      6. 6.6 Manufacturing

        $82.00

      7. 6.7 Marketing

        $101.00

      8. 6.8 Distribution

        $115.00

      9. 6.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 6.10 Cooperative Agreements

        $82.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 6.11 Company Profiles

        $4,898.00

        1. 6.11.1 American Biltrite Incorporated

          $82.00

        2. 6.11.2 Amtico International Limited

          $93.00

        3. 6.11.3 Armstrong World Industries Incorporated

          $319.00

        4. 6.11.4 Beaulieu International Group NV

          $146.00

        5. 6.11.5 Berkshire Hathaway Incorporated

          $247.00

        6. 6.11.6 Biltrite Corporation

          $107.00

        7. 6.11.7 Clarion Industries LLC

          $82.00

        8. 6.11.8 Congoleum Corporation

          $145.00

        9. 6.11.9 Connor Sport Court International Incorporated

          $218.00

        10. 6.11.10 Crossville Incorporated

          $102.00

        11. 6.11.11 DuPont (EI) de Nemours

          $111.00

        12. 6.11.12 Ecore International Incorporated

          $201.00

        13. 6.11.13 Faus Group

          $118.00

        14. 6.11.14 Florim Ceramiche SpA

          $82.00

        15. 6.11.15 Forbo Holding Limited

          $97.00

        16. 6.11.16 Illinois Tool Works Incorporated

          $82.00

        17. 6.11.17 Internacional de Ceramica SAB de CV

          $115.00

        18. 6.11.18 Kaindl Flooring GmbH

          $82.00

        19. 6.11.19 Lear Corporation

          $88.00

        20. 6.11.20 Mannington Mills Incorporated

          $326.00

        21. 6.11.21 Marazzi Group SpA

          $123.00

        22. 6.11.22 Mohawk Industries Incorporated

          $368.00

        23. 6.11.23 nora systems GmbH

          $82.00

        24. 6.11.24 Panariagroup Industrie Ceramiche SpA

          $126.00

        25. 6.11.25 Pfleiderer AG

          $104.00

        26. 6.11.26 Porcelanosa Grupo

          $111.00

        27. 6.11.27 Roppe Corporation

          $165.00

        28. 6.11.28 RPM International Incorporated

          $187.00

        29. 6.11.29 Superior Manufacturing Group Incorporated

          $179.00

        30. 6.11.30 Tarkett SAS

          $369.00

        31. 6.11.31 Tembec Incorporated

          $82.00

        32. 6.11.32 TOLI Corporation

          $82.00

        33. 6.11.33 VPI Corporation

          $82.00

        34. 6.11.34 Witex Flooring Products GmbH

          $88.00

      12. 6.12 Other Companies Mentioned in Study

        $122.00

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