Hard Surface Flooring

Advances will be driven by sharp increases in housing completions and by increasing construction of structures such as retail sites, restaurants, office buildings, and education and health care facilities.

US demand to rise 5% annually through 2017

US demand for hard surface flooring is forecast to rise 5.0 percent per year to 9.3 billion square feet in 2017, valued at $13.8 billion. Advances will be driven by rebounding building construction expenditures. Sharp increases in housing completions will spur gains in the residential market, while nonresidential demand will be boosted by increasing construction of structures such as retail sites, restaurants, office buildings, and education and health care facilities, many of which feature intensive use of hard surface flooring.

Demand will also be spurred by strong consumer interest in alternatives to traditional carpeting. While often more costly initially, hard surface flooring offers performance advantages, such as a longer lifespan and less maintenance. In terms of aesthetics, many consumers find flooring such as hardwood, luxury vinyl tile, and porcelain and stone tiles more attractive than carpet.

Residential market to outpace nonresidential

The residential market is forecast to see the fastest gains in hard surface flooring demand through 2017, fueled by a rebound in housing completions. Style trends that call for homes to have larger kitchens and more and larger bathrooms will promote hard surface flooring use, particularly moisture-resistant vinyl and tile flooring. The residential remodeling and replacement segment will continue to account for the larger share of demand as homeowners replace older or worn carpeting with hard surface flooring, such as wood or laminates, to create more aesthetically pleasing interiors.

In the nonresidential market, the office and commercial segment will post the strongest growth, fueled by double-digit annual advances in construction spending and rising interest in hard surface flooring as a low-maintenance alternative to carpeting. Vinyl and tile flooring will account for the largest shares of nonresidential hard surface flooring demand due to such performance properties as resistance to slips and biological contamination. These qualities are viewed as especially desirable in institutional structures.

Vinyl flooring to be fastest growing type

Among all hard surface flooring types, vinyl flooring is expected to see the strongest gains through 2017. Demand will be spurred by rising use of luxury vinyl tile. Consumers increasingly opt for this material because it offers the durability and performance properties of traditional vinyl flooring, but features a high-gloss appearance and can resemble more costly wood or stone. Tile demand will also rise at an above average pace, boosted by consumer desire for durable, low-maintenance flooring with favorable aesthetics.

Study Scope

This study analyzes the 7.2 billion square foot US hard surface flooring industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by flooring product (e.g., vinyl, rubber, linoleum, tile, laminate, wood) and market (e.g., residential buildings, nonresidential buildings, transportation equipment).

The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 31 industry competitors such as Mohawk Industries, Armstrong World Industries, and Tarkett.

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Purchase Hard Surface Flooring by the Section

  1. Hard Surface Flooring

    $5,100.00

    1. 1 INTRODUCTION

      $82.00

    2. 2 EXECUTIVE SUMMARY

      $127.00

      1. Table | HARD SURFACE FLOORING DEMAND (million square feet)

    3. 3 MARKET ENVIRONMENT

      $3,113.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $149.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $206.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Trends

        $286.00

        1. 3.4.1 Personal Income & Expenditures

          $118.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion 2005 dollars)

        2. 3.4.2 Consumer Financing

          $144.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2002-2012

      5. 3.5 Building Construction

        $818.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

        2. 3.5.1 Residential Buildings

          $535.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE (million units)

          4. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

        3. 3.5.2 Nonresidential Buildings

          $189.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

      6. 3.6 Transportation Equipment Outlook

        $438.00

        1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

        2. 3.6.1 Motor Vehicles

          $172.00

          1. Table | MOTOR VEHICLE INDICATORS

        3. 3.6.2 Other Transportation Equipment

          $95.00

          1. Table | OTHER TRANSPORTATION EQUIPMENT INDICATORS

      7. 3.7 Pricing

        $82.00

        1. Table | HARD SURFACE FLOORING PRICING (dollars per square foot)

      8. 3.8 Historical Market Trends

        $111.00

        1. Table | HARD SURFACE FLOORING DEMAND, 2002-2012

      9. 3.9 Environmental & Regulatory Issues

        $531.00

        1. 3.9.1 Recycling

          $122.00

        2. 3.9.2 Materials Renewability & Sustainability

          $125.00

        3. 3.9.3 Indoor Air Quality

          $145.00

        4. 3.9.4 Green Building Practices

          $82.00

        5. 3.9.5 Lacey Act

          $82.00

      10. 3.10 World Hard Surface Flooring Outlook

        $121.00

      11. 3.11 Foreign Trade

        $236.00

        1. Table | HARD SURFACE FLOORING FOREIGN TRADE (million square feet)

        2. 3.11.1 Imports

          $138.00

        3. 3.11.2 Exports

          $82.00

      12. 3.12 Competitive Floor Coverings Outlook

        $90.00

        1. Table | FLOOR COVERINGS DEMAND (million square feet)

    4. 4 PRODUCTS

      $2,531.00

      1. 4.1 General

        $82.00

      2. 4.2 Supply & Demand

        $158.00

        1. Table | HARD SURFACE FLOORING SUPPLY & DEMAND (million square feet)

      3. 4.3 Resilient Flooring

        $861.00

        1. Table | RESILIENT FLOORING SUPPLY & DEMAND (million square feet)

        2. 4.3.1 Vinyl Flooring

          $523.00

          1. Table | VINYL FLOORING SUPPLY & DEMAND (million square feet)

          2. Table | VINYL SHEET FLOORING DEMAND (million square feet)

          3. Table | LUXURY VINYL TILE FLOORING DEMAND (million square feet)

          4. Table | VINYL COMPOSITION & OTHER VINYL TILE FLOORING DEMAND (million square feet)

        3. 4.3.2 Other Resilient Flooring

          $255.00

          1. Table | OTHER RESILIENT FLOORING SUPPLY & DEMAND (million square feet)

      4. 4.4 Nonresilient Flooring

        $1,459.00

        1. Table | NONRESILIENT FLOORING SUPPLY & DEMAND (million square feet)

        2. 4.4.1 Tile Flooring

          $306.00

          1. Table | TILE FLOORING SUPPLY & DEMAND (million square feet)

        3. 4.4.2 Laminate Flooring

          $362.00

          1. Table | LAMINATE FLOORING SUPPLY & DEMAND (million square feet)

        4. 4.4.3 Wood Flooring

          $426.00

          1. Table | WOOD FLOORING SUPPLY & DEMAND (million square feet)

          2. Table | SOLID WOOD FLOORING DEMAND (million square feet)

          3. Table | ENGINEERED WOOD FLOORING DEMAND (million square feet)

        5. 4.4.4 Other Nonresilient Flooring

          $253.00

          1. Table | OTHER NONRESILIENT FLOORING SUPPLY & DEMAND (million square feet)

    5. 5 MARKETS

      $1,907.00

      1. 5.1 General

        $101.00

        1. Table | HARD SURFACE FLOORING DEMAND BY MARKET (million square feet)

      2. 5.2 Residential Buildings

        $740.00

        1. Table | RESIDENTIAL HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.2.1 New Construction

          $82.00

          1. Table | NEW RESIDENTIAL HARD SURFACE FLOORING DEMAND (million square feet)

        3. 5.2.2 Replacement & Remodeling

          $82.00

          1. Table | RESIDENTIAL REPLACEMENT & REMODELING DEMAND FOR HARD SURFACE FLOORING (million square feet)

        4. 5.2.3 Demand by Residence Type

          $436.00

          1. Table | RESIDENTIAL FLOOR COVERINGS DEMAND BY HOUSING TYPE (million square feet)

          2. Table | SINGLE-FAMILY HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

          3. Table | MULTIFAMILY HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

          4. Table | MANUFACTURED HOUSING HARD SURFACE FLOORING DEMAND BY PRODUCT & APPLICATION (million square feet)

      3. 5.3 Nonresidential Buildings

        $864.00

        1. Table | NONRESIDENTIAL HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.3.1 New Construction

          $97.00

          1. Table | NEW NONRESIDENTIAL HARD SURFACE FLOORING DEMAND (million square feet)

        3. 5.3.2 Replacement & Remodeling

          $82.00

          1. Table | NONRESIDENTIAL REPLACEMENT & REMODELING HARD SURFACE FLOORING DEMAND (million square feet)

        4. 5.3.3 Demand by Building Type

          $576.00

          1. Table | NONRESIDENTIAL HARD SURFACE FLOORING DEMAND BY BUILDING TYPE (million square feet)

          2. Table | OFFICE & COMMERCIAL HARD SURFACE FLOORING DEMAND (million square feet)

          3. Table | INSTITUTIONAL HARD SURFACE FLOORING DEMAND (million square feet)

          4. Table | INDUSTRIAL HARD SURFACE FLOORING DEMAND (million square feet)

          5. Table | OTHER NONRESIDENTIAL HARD SURFACE FLOORING DEMAND (million square feet)

      4. 5.4 Transportation Equipment

        $201.00

        1. Table | TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND (million square feet)

        2. 5.4.1 Motor Vehicles

          $82.00

          1. Table | MOTOR VEHICLE HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT (million square feet)

        3. 5.4.2 Other Transportation Equipment

          $85.00

          1. Table | OTHER TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND BY PRODUCT (million square feet)

    6. 6 INDUSTRY STRUCTURE

      $5,132.00

      1. 6.1 General

        $82.00

      2. 6.2 Industry Composition

        $82.00

        1. Table | US HARD SURFACE FLOORING SALES BY COMPANY, 2012 (million dollars)

      3. 6.3 Market Share

        $246.00

      4. 6.4 Competitive Strategies

        $112.00

      5. 6.5 Product Development

        $343.00

        1. 6.5.1 Vinyl Flooring

          $105.00

        2. 6.5.2 Laminate Flooring

          $131.00

        3. 6.5.3 Wood Flooring

          $82.00

        4. 6.5.4 Tile Flooring

          $82.00

      6. 6.6 Manufacturing

        $82.00

      7. 6.7 Marketing

        $121.00

      8. 6.8 Distribution

        $151.00

      9. 6.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 6.10 Cooperative Agreements

        $86.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 6.11 Company Profiles

        $5,132.00

        1. 6.11.1 Armstrong World Industries Incorporated

          $339.00

        2. 6.11.2 Beaulieu International Group NV

          $148.00

        3. 6.11.3 Berkshire Hathaway Incorporated

          $252.00

        4. 6.11.4 Biltrite Corporation

          $93.00

        5. 6.11.5 Clarion Industries LLC

          $82.00

        6. 6.11.6 Congoleum Corporation

          $133.00

        7. 6.11.7 Connor Sport Court International Incorporated

          $235.00

        8. 6.11.8 Crossville Incorporated

          $104.00

        9. 6.11.9 DuPont (EI) de Nemours

          $113.00

        10. 6.11.10 Ecore International Incorporated

          $191.00

        11. 6.11.11 Financiera Maderera SA

          $122.00

        12. 6.11.12 Florim Ceramiche SpA

          $82.00

        13. 6.11.13 Forbo Holding Limited

          $127.00

        14. 6.11.14 Internacional de Ceramica SAB de CV

          $95.00

        15. 6.11.15 IVC Group

          $103.00

        16. 6.11.16 Kaindl Flooring GmbH

          $106.00

        17. 6.11.17 Krono Holding AG

          $94.00

        18. 6.11.18 Lear Corporation

          $82.00

        19. 6.11.19 Mannington Mills Incorporated

          $450.00

        20. 6.11.20 Mohawk Industries Incorporated

          $616.00

        21. 6.11.21 Mullican Flooring LP

          $99.00

        22. 6.11.22 nora systems GmbH

          $86.00

        23. 6.11.23 Panariagroup Industrie Ceramiche SpA

          $148.00

        24. 6.11.24 Porcelanosa Grupo

          $130.00

        25. 6.11.25 Roppe Holding Company

          $229.00

        26. 6.11.26 RPM International Incorporated

          $221.00

        27. 6.11.27 Superior Manufacturing Group Incorporated

          $142.00

        28. 6.11.28 Tarkett SA

          $396.00

        29. 6.11.29 TOLI Corporation

          $82.00

        30. 6.11.30 VPI Corporation

          $82.00

        31. 6.11.31 Witex Flooring Products GmbH

          $83.00

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