Hard Surface Flooring

As Quoted In Plastics Today

USFloors Acquisition Highlights Rising Demand for WPC Flooring

The October 2016 announcement that Shaw Industries would acquire USFloors, the leading US supplier of wood-plastic composite (WPC) flooring, demonstrates the strong growth in demand WPC flooring has seen since its introduction to the US market. WPC flooring is similar to luxury vinyl tile (LVT) flooring but has a WPC core that imparts improved durability and a more comfortable floor surface for walking. Backed by Shaw’s extensive distribution network, it is expected that USFloors will expand WPC flooring production to meet the strong demand for this flooring material.

Key Findings in the Hard Surface Flooring Study:

Homeowner Preference for Hard Surface Flooring Spurs Gains

Demand for hard surface flooring in the US is forecast to rise 6.1 percent per year to 11.3 billion square feet. Gains in housing completions will spur demand in the new housing segment, while homeowner efforts to improve the aesthetics of their houses will support replacement and remodeling demand. Increasing numbers of homeowners will install hard surface flooring in rooms -- such as living and dining areas -- where carpeting has previously predominated. Hardwood flooring, LVT, and porcelain tile will see increasing use because of their long lifespans and attractive appearance.

Strong Growth in Office, Retail, and Lodging Construction Activity Also Boosts Demand

In the nonresidential market, solid growth in office, retail, and lodging construction expenditures will boost demand for hard surface flooring. Increasing construction of structures such as shopping malls and office buildings will drive demand, as hard surface flooring is often used in these facilities because of its durability and slip resistance. In the institutional segment, hard surface flooring demand will rise as owners and managers of healthcare and educational facilities install these products because of their low maintenance requirements and their ability to improve indoor air quality.

Popularity of LVT Will Drive Advances for Vinyl Flooring

Among all hard surface flooring types, vinyl flooring is expected to post the most rapid gains in demand, driven by the increasing use of LVT. Homeowners, builders, and other consumers will increasingly install LVT because of its glossy surface and its ability to mimic more expensive materials, such as hardwood flooring and decorative tile. Hardwood and decorative tile flooring demand will also rise at a strong pace going forward. Hardwood flooring demand will be boosted by its aesthetic qualities, while decorative tile demand will be supported by tile’s moderate cost and long lifespan.

Study Coverage

This Freedonia industry study analyzes the $16.7 billion hard surface flooring industry. It presents historical demand data (2004, 2009, and 2014) and forecasts (2019 and 2024) by product (e.g., vinyl, rubber, linoleum, decorative tile, wood, laminate) and market (e.g., residential buildings, nonresidential buildings, transportation equipment). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Armstrong Flooring, Mannington Mills, and Mohawk.

Back to Top

Purchase Hard Surface Flooring by the Section

  1. Hard Surface Flooring

    $5,300.00

    1. 1 INTRODUCTION

      $82.00

    2. 2 EXECUTIVE SUMMARY

      $104.00

      1. Table | HARD SURFACE FLOORING DEMAND

    3. 3 MARKET ENVIRONMENT

      $3,332.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Trends

        $198.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Consumer Trends

        $235.00

        1. 3.3.1 Consumer Spending

          $104.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.3.2 Consumer Financing

          $109.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2004-2014

      4. 3.4 Demographic Trends

        $189.00

        1. Table | POPULATION & HOUSEHOLDS

      5. 3.5 Building Construction Trends

        $831.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Residential Buildings

          $427.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NEW HOUSING INDICATORS

          3. Table | EXISTING RESIDENTIAL FLOOR SPACE

          4. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

        3. 3.5.2 Nonresidential Buildings

          $302.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONRESIDENTIAL BUILDING FLOOR SPACE

          3. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Transportation Equipment Trends

        $282.00

        1. 3.6.1 Motor Vehicles

          $144.00

          1. Table | MOTOR VEHICLE INDICATORS

        2. 3.6.2 Other Transportation Equipment

          $120.00

          1. Table | TRANSPORTATION EQUIPMENT SHIPMENTS

      7. 3.7 Pricing

        $90.00

        1. Table | HARD SURFACE FLOORING PRICING TRENDS

      8. 3.8 Installed Costs

        $174.00

        1. CHART II-1 INSTALLED COSTS FOR SELECTED RESIDENTIAL HARD SURFACE FLOORING PRODUCTS, 2014

      9. 3.9 Historical Market Trends

        $95.00

        1. Table | HARD SURFACE FLOORING MARKET, 2004-2014

        2. CHART II-2 HARD SURFACE FLOORING MARKET, 2005-2014

      10. 3.10 Environmental & Regulatory Issues

        $629.00

        1. 3.10.1 Recycling

          $127.00

        2. 3.10.2 Materials Renewability & Sustainability

          $121.00

        3. 3.10.3 Green Building Practices

          $140.00

        4. 3.10.4 Indoor Air Quality

          $171.00

        5. 3.10.5 Lacey Act

          $82.00

      11. 3.11 World Hard Surface Flooring Outlook

        $164.00

        1. CHART II-3 WORLD HARD SURFACE FLOORING DEMAND, 2014

      12. 3.12 Foreign Trade

        $288.00

        1. Table | HARD SURFACE FLOORING FOREIGN TRADE

        2. 3.12.1 Imports

          $179.00

        3. 3.12.2 Exports

          $82.00

      13. 3.13 Competitive Floor Coverings Outlook

        $105.00

        1. Table | FLOOR COVERINGS DEMAND

    4. 4 PRODUCTS

      $2,928.00

      1. 4.1 General

        $82.00

      2. 4.2 Supply & Demand

        $212.00

        1. Table | HARD SURFACE FLOORING SUPPLY & DEMAND

        2. CHART III-1 HARD SURFACE FLOORING DEMAND, 2014

      3. 4.3 Resilient Flooring

        $1,051.00

        1. Table | RESILIENT FLOORING SUPPLY & DEMAND

        2. 4.3.1 Vinyl Flooring

          $653.00

          1. Table | VINYL FLOORING SUPPLY & DEMAND

          2. Table | LUXURY VINYL TILE FLOORING DEMAND

          3. Table | VINYL SHEET FLOORING DEMAND

          4. Table | VINYL COMPOSITION & OTHER VINYL TILE FLOORING DEMAND

          5. CHART III-2 VINYL FLOORING MARKET SHARE, 2014

        3. 4.3.2 Other Resilient Flooring

          $264.00

          1. Table | OTHER RESILIENT FLOORING SUPPLY & DEMAND

      4. 4.4 Nonresilient Flooring

        $1,611.00

        1. Table | NONRESILIENT FLOORING SUPPLY & DEMAND

        2. CHART III-3 NONRESILIENT FLOORING DEMAND BY TYPE, 2014

        3. 4.4.1 Decorative Tile Flooring

          $436.00

          1. Table | DECORATIVE TILE FLOORING SUPPLY & DEMAND

          2. CHART III-4 DECORATIVE TILE FLOORING MARKET SHARE, 2014

        4. 4.4.2 Wood Flooring

          $434.00

          1. Table | WOOD FLOORING SUPPLY & DEMAND

          2. Table | SOLID WOOD FLOORING DEMAND

          3. Table | ENGINEERED WOOD DEMAND

          4. CHART III-5 WOOD FLOORING MARKET SHARE, 2014

        5. 4.4.3 Laminate Flooring

          $287.00

          1. Table | LAMINATE FLOORING SUPPLY & DEMAND

          2. CHART III-6 LAMINATE FLOORING MARKET SHARE, 2014

        6. 4.4.4 Other Nonresilient Flooring

          $306.00

          1. Table | OTHER NONRESILIENT FLOORING SUPPLY & DEMAND

    5. 5 MARKETS

      $2,380.00

      1. 5.1 General

        $125.00

        1. Table | HARD SURFACE FLOORING DEMAND BY MARKET

        2. CHART IV-1 HARD SURFACE FLOORING DEMAND BY MARKET, 2014

      2. 5.2 Residential Buildings

        $918.00

        1. Table | RESIDENTIAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

        2. 5.2.1 New Construction

          $86.00

          1. Table | NEW RESIDENTIAL HARD SURFACE FLOORING DEMAND

        3. 5.2.2 Replacement & Remodeling

          $131.00

          1. Table | RESIDENTIAL REPLACEMENT & REMODELING DEMAND FOR HARD SURFACE FLOORING

        4. 5.2.3 Demand by Housing Type

          $488.00

          1. Table | RESIDENTIAL HARD SURFACE FLOORING DEMAND BY HOUSING TYPE

          2. Table | SINGLE-FAMILY HOUSING HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

          3. Table | MULTIFAMILY HOUSING HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

          4. Table | MANUFACTURED HOUSING HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

      3. 5.3 Nonresidential Buildings

        $1,144.00

        1. Table | NONRESIDENTIAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

        2. 5.3.1 New Construction

          $120.00

          1. Table | NEW NONRESIDENTIAL HARD SURFACE FLOORING DEMAND

        3. 5.3.2 Replacement & Remodeling

          $135.00

          1. Table | NONRESIDENTIAL REPLACEMENT & REMODELING HARD SURFACE FLOORING DEMAND

        4. 5.3.3 Demand by Building Type

          $683.00

          1. Table | NONRESIDENTIAL HARD SURFACE FLOORING DEMAND BY BUILDING TYPE

          2. CHART IV-2 NONRESIDENTIAL HARD SURFACE FLOORING DEMAND BY BUILDING TYPE, 2014

          3. Table | OFFICE & COMMERCIAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

          4. Table | INSTITUTIONAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

          5. Table | INDUSTRIAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

          6. Table | OTHER NONRESIDENTIAL HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

      4. 5.4 Transportation Equipment

        $193.00

        1. Table | TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND

        2. 5.4.1 Motor Vehicles

          $82.00

          1. Table | MOTOR VEHICLE HARD SURFACE FLOORING DEMAND BY APPLICATION & PRODUCT

        3. 5.4.2 Other Transportation Equipment

          $82.00

          1. Table | OTHER TRANSPORTATION EQUIPMENT HARD SURFACE FLOORING DEMAND BY PRODUCT

    6. 6 INDUSTRY STRUCTURE

      $5,333.00

      1. 6.1 General

        $82.00

      2. 6.2 Industry Composition

        $82.00

        1. Table | US HARD SURFACE FLOORING SALES BY COMPANY, 2014

      3. 6.3 Market Share

        $180.00

        1. CHART V-1 US HARD SURFACE FLOORING MARKET SHARE, 2014

      4. 6.4 Competitive Strategies

        $114.00

      5. 6.5 Product Development

        $271.00

        1. 6.5.1 Vinyl Flooring

          $82.00

        2. 6.5.2 Laminate Flooring

          $82.00

        3. 6.5.3 Wood Flooring

          $82.00

        4. 6.5.4 Decorative Tile Flooring

          $82.00

      6. 6.6 Manufacturing

        $85.00

      7. 6.7 Marketing

        $150.00

      8. 6.8 Distribution

        $174.00

      9. 6.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 6.10 Cooperative Agreements

        $90.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 6.11 Company Profiles

        $4,773.00

        1. 6.11.1 Armstrong World Industries Incorporated

          $319.00

        2. 6.11.2 Beaulieu International Group NV

          $132.00

        3. 6.11.3 Berkshire Hathaway Incorporated

          $246.00

        4. 6.11.4 Biltrite Corporation

          $82.00

        5. 6.11.5 Clarion Industries LLC

          $82.00

        6. 6.11.6 Congoleum Corporation

          $117.00

        7. 6.11.7 Crossville Incorporated

          $131.00

        8. 6.11.8 DuPont (EI) de Nemours

          $82.00

        9. 6.11.9 Earthwerks

          $102.00

        10. 6.11.10 ECORE International Incorporated

          $197.00

        11. 6.11.11 FloorFolio Industries

          $82.00

        12. 6.11.12 Florim Ceramiche SpA

          $82.00

        13. 6.11.13 Forbo Holding Limited

          $140.00

        14. 6.11.14 Gerflor Group

          $274.00

        15. 6.11.15 Internacional de Ceramica SAB de CV

          $89.00

        16. 6.11.16 IVC Group

          $82.00

        17. 6.11.17 Kaindl Flooring GmbH

          $82.00

        18. 6.11.18 Krono Holding AG

          $87.00

        19. 6.11.19 Mannington Mills Incorporated

          $409.00

        20. 6.11.20 Maxwell Hardwood Flooring Incorporated

          $82.00

        21. 6.11.21 Metroflor Corporation

          $96.00

        22. 6.11.22 Mohawk Industries Incorporated

          $242.00

        23. 6.11.23 Mullican Flooring LP

          $82.00

        24. 6.11.24 nora systems GmbH

          $82.00

        25. 6.11.25 Palo Duro Hardwoods Incorporated

          $82.00

        26. 6.11.26 Panariagroup Industrie Ceramiche SpA

          $142.00

        27. 6.11.27 Parterre Flooring Systems

          $82.00

        28. 6.11.28 Porcelanosa Grupo

          $121.00

        29. 6.11.29 QEP Company Incorporated

          $100.00

        30. 6.11.30 Roppe Holding Company

          $175.00

        31. 6.11.31 RPM International Incorporated

          $294.00

        32. 6.11.32 Somerset Wood Products Incorporated

          $82.00

        33. 6.11.33 Superior Manufacturing Group Incorporated

          $127.00

        34. 6.11.34 Tarkett SA

          $336.00

        35. 6.11.35 TOLI Corporation

          $82.00

        36. 6.11.36 VPI Corporation

          $82.00

Back to Top