Heat Shrink & Stretch Sleeve Labels

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This study analyzes the United States market for heat shrink and stretch sleeve labels. In the context of this report, a label is defined as any material adhered to an object to indicate contents, pricing, ownership, directions, destinations, ratings, warnings, or other information.

Demand is segmented by type (heat shrink labels and stretch sleeve labels), as well as by stock material:

  • polyethylene (e.g., low density polyethylene, linear low density polyethylene, and biobased polyethylene)
  • polyvinyl chloride (PVC)
  • other plastics, such as oriented polypropylene (OPP), oriented polystyrene (OPS), polyethylene terephthalate glycol (PETG), and polylactic acid (PLA)

Furthermore, demand is analyzed by market:

  • food processing
  • beverages
  • pharmaceuticals
  • cosmetics and toiletries
  • other primary packaging (e.g., automotive chemicals, household cleaning chemicals, medical devices, apparel and textiles, lawn and garden production, paper and plastic products, sporting goods, tobacco, toys)

Demand is also discussed in terms of printing technology, such as flexography, digital printing, gravure, and lithographic printing.

Excluded from the study are:

  • graphic films
  • heat-seal labels
  • wraparound labels
  • label/form combinations
  • labels printed directly onto containers without the use of an intervening substrate
  • unprinted shrink neckbands

Historical data for 2010, 2015, and 2020 and forecasts for 2025 and 2030 are presented in current US dollars at the manufacturers’ level (which are not adjusted to account for inflation).

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