Home Organization Products

As Quoted In The Wall Street Journal

Gains in home organization products will stem from greater product availability and ongoing consumer interest in utilizing home organization products to organize and store belongings. Continued growth in consumer spending and an improving housing market, coupled with expansion in the number of households, will also propel sales. Demographic trends such as the large baby boomer cohort downsizing as they become empty nesters and their children moving into college housing and first apartments will also provide opportunities since small spaces benefit greatly from organization products.

Modular units to be fastest growing products

Bins, baskets, and totes will continue to account for the largest share of home organization product demand and will comprise 35 percent of total sales in 2019. However, growth in this mature segment will be among the slowest overall since many versions of these low-cost products are already in most households. Additionally, due to the commodity status of these products, a high level of pricing pressure limits value gains. Modular units, which benefit from their coordinated design and system flexibility, will generate the fastest growth. Consumers are increasingly installing these units in garages and closets, which still account for the bulk of sales, as well as in less established areas, such as pantries, craft rooms, mudrooms, and utility areas.

Closets, garages to offer best room opportunities

The largest share of home organization products were used in closets (e.g., bedroom and linen closets) in 2014, as the segment represented nearly a quarter of sales. Products used in closets will also generate the fastest growth rate through 2019 as many of the home organization products used in closets are increasingly made with higher value materials and features. Additionally, a growing share of homebuyers consider closet systems to be a necessity, so organization systems are increasingly installed by the builder or before a home is sold. As storage space within the home is filled, consumers are looking to other areas where storage can be optimized, including the garage. As a result, home organization products for use in garages will post above-average growth rates, a continuation of a decade-long trend. In addition to using garages for general storage, more homeowners are creating areas in the garage for hobbies, which encourages the purchase of home organization equipment.

Study coverage

Home Organization Products presents historical demand data (2004, 2009 and 2014), and forecasts (2019 and 2024) by material (e.g., metal and wire, plastic, wood, wicker and rattan), product (e.g., bins, baskets and totes; shelving; modular units; hanging storage), room (e.g., closets and bedrooms, garages, family rooms, pantries and kitchens, bathrooms and utility rooms) and market (do-it-yourself, professional installation). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 33 industry competitors, including Sterilite, Emerson Electric, and Newell Rubbermaid.

Freedonia's market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance and answer critical questions: Is your business growing faster or slower than the overall market? Is your organization gaining or losing market share? Which products and markets are the most desirable to explore for expansion? Are there industry trends or competitor activities that present a threat or opportunity to your business?

Studies offer a great ROI and can help business leaders make informed, analytically driven decisions. When considering the time, effort, and expertise that goes into it, our off-the-shelf research saves our clients time and money.

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  1. Home Organization Products

    $5,300.00

    1. 1 INTRODUCTION

      $120.00

    2. 2 EXECUTIVE SUMMARY

      $153.00

      1. Table | HOME ORGANIZATION PRODUCT DEMAND

    3. 3 MARKET ENVIRONMENT

      $1,890.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $243.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $279.00

        1. 3.3.1 Population

          $143.00

        2. 3.3.2 Households

          $104.00

          1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $346.00

        1. 3.4.1 Personal Income & Expenditures

          $136.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $146.00

          1. Table | CONSUMING FINANCING ENVIRONMENT, 2004-2014

      5. 3.5 Residential Building Construction

        $551.00

        1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

        2. 3.5.1 Housing Completions

          $236.00

          1. Table | NEW HOUSING INDICATORS

        3. 3.5.2 Housing Stock

          $153.00

          1. Table | HOUSING STOCK BY TYPE

          2. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2014

        4. 3.5.3 Improvements & Repairs

          $82.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

      6. 3.6 Self Storage Market

        $82.00

        1. CHART II-2 SELF STORAGE FACILITIES IN THE US, 2004-2014

      7. 3.7 Pricing

        $197.00

      8. 3.8 Foreign Trade

        $82.00

      9. 3.9 World Market

        $91.00

    4. 4 MATERIALS

      $1,206.00

      1. 4.1 General

        $130.00

        1. Table | HOME ORGANIZATION PRODUCT DEMAND BY MATERIAL

        2. CHART III-1 HOME ORGANIZATION PRODUCT DEMAND BY MATERIAL, 2014

      2. 4.2 Metal & Wire

        $308.00

        1. Table | METAL & WIRE HOME ORGANIZATION PRODUCT DEMAND

        2. 4.2.1 Products

          $114.00

        3. 4.2.2 Suppliers

          $87.00

      3. 4.3 Plastic

        $244.00

        1. Table | PLASTIC HOME ORGANIZATION PRODUCT DEMAND

        2. 4.3.1 Products

          $82.00

        3. 4.3.2 Suppliers

          $82.00

      4. 4.4 Wood

        $184.00

        1. Table | WOOD HOME ORGANIZATION PRODUCT DEMAND

        2. 4.4.1 Products

          $82.00

        3. 4.4.2 Suppliers

          $82.00

      5. 4.5 Wicker, Rattan, & Other

        $340.00

        1. Table | WICKER, RATTAN, & OTHER MATERIALS HOME ORGANIZATION PRODUCT DEMAND

        2. 4.5.1 Wicker, Rattan, & Other Weaves

          $83.00

        3. 4.5.2 Canvas & All Other Materials

          $97.00

        4. 4.5.3 Suppliers

          $82.00

    5. 5 PRODUCTS

      $2,138.00

      1. 5.1 General

        $244.00

        1. Table | HOME ORGANIZATION PRODUCT DEMAND BY TYPE

        2. CHART IV-1 HOME ORGANIZATION PRODUCT DEMAND BY TYPE, 2014

        3. CHART IV-2 AVERAGE SPENDING ON HOME ORGANIZATION PRODUCTS BY TYPE, 2004-2024

      2. 5.2 Bins, Baskets, & Totes

        $468.00

        1. Table | BIN, BASKET, & TOTE DEMAND BY MATERIAL

        2. 5.2.1 Materials

          $89.00

          1. CHART IV-3 BIN, BASKET, & TOTE DEMAND BY MATERIAL, 2014

        3. 5.2.2 Rooms

          $82.00

        4. 5.2.3 Suppliers

          $82.00

      3. 5.3 Shelving

        $399.00

        1. Table | SHELVING DEMAND BY MATERIAL

        2. 5.3.1 Materials

          $132.00

          1. CHART IV-4 SHELVING DEMAND BY MATERIAL, 2014

        3. 5.3.2 Rooms

          $120.00

        4. 5.3.3 Suppliers

          $82.00

      4. 5.4 Modular Units

        $441.00

        1. Table | MODULAR UNIT DEMAND BY MATERIAL

        2. 5.4.1 Materials

          $124.00

          1. CHART IV-5 MODULAR UNIT DEMAND BY MATERIAL, 2014

        3. 5.4.2 Rooms

          $98.00

        4. 5.4.3 Suppliers

          $99.00

      5. 5.5 Hanging Storage

        $287.00

        1. Table | HANGING STORAGE DEMAND BY MATERIAL

        2. 5.5.1 Materials

          $82.00

          1. CHART IV-6 HANGING STORAGE DEMAND BY MATERIAL, 2014

        3. 5.5.2 Rooms

          $82.00

        4. 5.5.3 Suppliers

          $82.00

      6. 5.6 Accessories & Other

        $299.00

        1. Table | ACCESSORY & OTHER HOME ORGANIZATION PRODUCT DEMAND BY MATERIAL

        2. 5.6.1 Materials

          $82.00

          1. CHART IV-7 ACCESSORY & OTHER HOME ORGANIZATION PRODUCT DEMAND BY MATERIAL, 2014

        3. 5.6.2 Rooms

          $82.00

        4. 5.6.3 Suppliers

          $82.00

    6. 6 ROOMS

      $1,911.00

      1. 6.1 General

        $144.00

        1. Table | HOME ORGANIZATION PRODUCT DEMAND BY ROOM

        2. CHART V-1 HOME ORGANIZATION PRODUCT DEMAND BY ROOM, 2014

        3. CHART V-2 AVERAGE SPENDING ON HOME ORGANIZATION PRODUCTS BY ROOM, 2004-2024

      2. 6.2 Closets & Bedrooms

        $543.00

        1. Table | CLOSETS & BEDROOMS: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.2.1 Closets

          $196.00

        3. 6.2.2 Bedrooms

          $115.00

      3. 6.3 Garages

        $441.00

        1. Table | GARAGES: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.3.1 Products

          $131.00

        3. 6.3.2 Suppliers

          $82.00

      4. 6.4 Family Rooms

        $204.00

        1. Table | FAMILY ROOMS: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.4.1 Products

          $82.00

        3. 6.4.2 Suppliers

          $82.00

      5. 6.5 Pantries & Kitchens

        $199.00

        1. Table | PANTRIES & KITCHENS: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.5.1 Products

          $82.00

        3. 6.5.2 Suppliers

          $82.00

      6. 6.6 Bathrooms & Utility Rooms

        $239.00

        1. Table | BATHROOMS & UTILITY ROOMS: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.6.1 Products

          $96.00

        3. 6.6.2 Suppliers

          $82.00

      7. 6.7 Other Areas

        $142.00

        1. Table | OTHER AREAS: HOME ORGANIZATION PRODUCT DEMAND

        2. 6.7.1 Products

          $82.00

        3. 6.7.2 Suppliers

          $82.00

    7. 7 MARKETS

      $608.00

      1. 7.1 General

        $115.00

        1. Table | HOME ORGANIZATION PRODUCT DEMAND BY MARKET

        2. CHART VI-1 HOME ORGANIZATION PRODUCT MARKETS BY ROOM, 2014

      2. 7.2 Do-It-Yourself

        $182.00

        1. Table | DO-IT-YOURSELF MARKET FOR HOME ORGANIZATION PRODUCTS

        2. 7.2.1 Retailers

          $82.00

        3. 7.2.2 Suppliers

          $82.00

      3. 7.3 Professional Installation

        $311.00

        1. Table | PROFESSIONAL MARKET FOR HOME ORGANIZATION PRODUCTS

        2. 7.3.1 Builders & Remodeling Contractors

          $82.00

        3. 7.3.2 Suppliers

          $82.00

    8. 8 INDUSTRY STRUCTURE

      $5,333.00

      1. 8.1 General

        $82.00

      2. 8.2 Industry Composition

        $178.00

        1. Table | HOME ORGANIZATION PRODUCT SALES BY COMPANY, 2014

      3. 8.3 Market Share

        $153.00

        1. CHART VII-1 US HOME ORGANIZATION PRODUCT MARKET SHARE, 2014

      4. 8.4 Competitive Strategies

        $152.00

      5. 8.5 Distribution

        $209.00

        1. CHART VII-2 RETAIL SALES OF HOME ORGANIZATION PRODUCTS BY OUTLET, 2004-2014

      6. 8.6 Marketing

        $262.00

      7. 8.7 Acquisitions & Divestitures

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      8. 8.8 Cooperative Agreements

        $82.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      9. 8.9 Company Profiles

        $5,286.00

        1. 8.9.1 Closet & Storage Concepts

          $112.00

        2. 8.9.2 Closet Factory Franchise Corporation

          $134.00

        3. 8.9.3 Container Store Group Incorporated

          $184.00

        4. 8.9.4 Dorel Industries Incorporated

          $152.00

        5. 8.9.5 Emerson Electric Company

          $271.00

        6. 8.9.6 FirstService Corporation

          $188.00

        7. 8.9.7 Flambeau Incorporated

          $220.00

        8. 8.9.8 Fortune Brands Home & Security Incorporated

          $151.00

        9. 8.9.9 GarageTek Incorporated

          $120.00

        10. 8.9.10 Genuine Parts Company

          $82.00

        11. 8.9.11 Gracious Living Corporation

          $95.00

        12. 8.9.12 Häfele GmbH & Company KG

          $230.00

        13. 8.9.13 Hirsh Industries Incorporated

          $92.00

        14. 8.9.14 Home Products International Incorporated

          $154.00

        15. 8.9.15 Household Essentials LLC

          $208.00

        16. 8.9.16 Illinois Tool Works Incorporated

          $129.00

        17. 8.9.17 InterDesign Incorporated

          $96.00

        18. 8.9.18 Jarden Corporation

          $89.00

        19. 8.9.19 Knape & Vogt Manufacturing Company

          $313.00

        20. 8.9.20 Masco Corporation

          $142.00

        21. 8.9.21 Myers Industries Incorporated

          $154.00

        22. 8.9.22 Newell Rubbermaid Incorporated

          $329.00

        23. 8.9.23 Organized Living

          $154.00

        24. 8.9.24 Plano Synergy Holdings Incorporated

          $171.00

        25. 8.9.25 Pro-Mart Industries Incorporated

          $127.00

        26. 8.9.26 Sauder Woodworking Company

          $215.00

        27. 8.9.27 Spectrum Diversified Designs Incorporated

          $130.00

        28. 8.9.28 Sterilite Corporation

          $125.00

        29. 8.9.29 Storage Solutions

          $96.00

        30. 8.9.30 StoreWALL LLC

          $118.00

        31. 8.9.31 STOR-X Organizing Systems

          $82.00

        32. 8.9.32 Stow Company

          $217.00

        33. 8.9.33 Whirlpool Corporation

          $181.00

      10. 8.10 Other Home Organization Companies

        $403.00

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