Landscaping Products

US landscaping product demand is forecast to grow 6.1 percent annually through 2013, based on a recovery in the housing market. Decorative products will benefit from the relatively low market penetration of water features. Hardscapes will see favorable growth as consumers value pavers, stones and boulders for patios, walkways and surrounds.

This study analyzes the $5.6 billion US landscaping product industry. It presents historical demand data (1998, 2003, 2008) and forecasts for 2013 and 2018 by type (e.g., water features, lighting, bird and wild animal products, pots and planters, patios, walls, walkways, edging, sheds, gazebos, arches, trellises and pergolas, hobby greenhouses, bridges), market (residential, nonresidential, nonbuilding), end use (consumer/DIY, professional) and region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry players, including Central Garden & Pet, CRH, and HeidelbergCement.

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TABLE OF CONTENTS SECTION PAGE INTRODUCTION ix I. EXECUTIVE SUMMARY 1 II. MARKET ENVIRONMENT 4 General 4 Macroeconomic Overview 5 Demographic Trends 9 Consumer Income & Spending Trends 12 Personal Income & Spending 13 Consumer Financing 14 Construction Trends 18 Building Construction Trends 22 Residential Construction 25 Housing Completions 27 Housing Stock 31 Housing Sales 35 Residential Improvement & Repair 36 Nonresidential Construction 37 Construction Expenditures 38 Nonresidential Improvement & Repair 40 Nonresidential Building Stock 41 Nonbuilding Construction 44 Golf Course Outlook 46 Landscaping & Lawn Care Industry Outlook 48 Landscaping & Gardening Market Overview 50 Pricing Issues 53 Historical Market Trends 55 Environmental & Regulatory Issues 57 Environmental Issues 57 Clay Brick 58 Concrete Products 59 Wood 59 US-Canadian Softwood Timber Dispute 61 Recycling 63 International Activity & Foreign Trade 64 III. PRODUCTS 66 General 66 Decorative Products 68 Water Features 70 Lighting 72 Applications 74 Types 76 Bird & Wild Animal Products 78 Pots & Planters 80 Other 82 Hardscape Products 85 Products 87 Concrete 88 Concrete Pavers 89 Ready Mix Concrete 90 Concrete Block & Other Concrete 91 Wood 93 Stones & Boulders 94 Clay Brick 96 Aggregates & Other 98 Applications, Markets & End Users 100 Patios 102 Walls 103 Walkways 105 Edging & Other 106 Outdoor Structures 108 Sheds 110 Gazebos 111 Arches, Trellises & Pergolas 112 Hobby Greenhouses 113 Bridges & Other Outdoor Structures 114 Other Landscaping Products 114 IV. MARKETS & END USERS 117 Markets 117 Residential 118 New 121 Improvement & Repair 122 Nonresidential 124 Nonbuilding 126 End Users 129 Consumer/DIY 130 Professional 132 V. REGIONAL MARKETS 134 General 134 Regional Demographic & Economic Trends 134 Regional Population Patterns 135 Regional Economic Trends 137 Regional Housing Trends 138 Regional Landscaping Products Demand 140 Northeast 142 Midwest 143 South 145 West 147 VI. INDUSTRY STRUCTURE 149 General 149 Market Share 151 Industry Restructuring 154 Competitive Strategies 157 Manufacturing 158 Marketing & Advertising 160 The Green Movement 161 Product Origination 164 Distribution Channels 165 Retail Distribution 165 Home Centers 166 Mass Merchandisers 167 Garden Centers 168 Mail-Order/Internet 169 Other 169 Professional Distribution 169 Company Profiles 170 Acme Building Brands, see Berkshire Hathaway Akro-Mills Incorporated, see Myers Industries Ames True Temper Incorporated 171 AquaMaster Fountains and Aerators, see Enquatics Aquascape Incorporated 173 Arriscraft International LP, see Wienerberger Baustoffindustrie B Green Innovations Incorporated, see iVoice Technology Berkshire Hathaway Incorporated 174 Berry Plastics Group Incorporated 176 Boral Limited 177 Capitol Concrete Products Incorporated, see Monarch Cement Cedar Works LLC, see Central Garden & Pet CEMEX SAB de CV 180 Central Garden & Pet Company 182 Collier Metal Specialties Limited 184 Concrete Designs Incorporated, see CRH CRH plc 186 Cultured Stone Corporation, see Owens Corning Deere & Company 189 Enquatics Incorporated 190 Featherlite Corporation, see Berkshire Hathaway General Shale Brick Incorporated, see Wienerberger Baustoffindustrie Generation Brands Company 192 Genlyte Group Incorporated, see Royal Philips Electronics GKI/Bethlehem Lighting, see Central Garden & Pet Haddonstone Limited 193 Hanson Hardscape Products Incorporated, see HeidelbergCement HeidelbergCement AG 195 Henri Studio LLC 197 Home Depot Incorporated 199 Intermatic Incorporated 200 iVoice Technology Incorporated 202 John Deere Landscapes Incorporated, see Deere & Company Kafka Granite LLC 203 Kansas Building Products Incorporated, see Monarch Cement Lehigh Cement Company, see HeidelbergCement Listo Products Limited, see Myers Industries Lowe's Companies Incorporated 204 Matthew Four Seasons, see Central Garden & Pet Modern Concrete LLC, see Wienerberger Baustoffindustrie Monarch Cement Company 205 Myers Industries Incorporated 207 New England Pottery LLC, see Central Garden & Pet Norcal Pottery Products Incorporated, see Central Garden & Pet Ochs Brick Company, see Berkshire Hathaway Oldcastle Materials Incorporated, see CRH Oly-Ola Edgings Incorporated 210 Owens Corning 211 Pavestone Company LP 212 Rinker Materials Corporation, see CEMEX Robinson Brick Company, see Wienerberger Baustoffindustrie AG Royal Philips Electronics NV 215 Salina Concrete Products Incorporated, see Monarch Cement Schwarz Ready Mix Incorporated, see Boral Scotts Miracle-Gro Company 218 Sea Gull Lighting Products LLC, see Generation Brands Sears Holdings Corporation 220 Smith & Hawken Limited, see Scotts Miracle-Gro Sure-loc Edging Corporation 221 Wal-Mart Stores Incorporated 222 Wienerberger Baustoffindustrie AG 223 Other Companies Mentioned in Study 225 LIST OF TABLES TABLE NUMBER PAGE SECTION I -- EXECUTIVE SUMMARY Summary Table 3 SECTION II -- MARKET ENVIRONMENT 1 Macroeconomic Indicators 9 2 Population & Households 12 3 Personal Consumption Expenditures 14 4 Consumer Financing Environment, 1998-2008 18 5 Construction Expenditures 22 6 Building Construction Expenditures 25 7 Residential Building Construction Expenditures 27 8 Private Housing Completions 31 9 Housing Stock by Type 34 10 Housing Sales 36 11 Residential Improvement & Repair Expenditures 37 12 Nonresidential Building Construction Expenditures 40 13 Nonresidential Building Improvement & Repair Expenditures 41 14 Nonresidential Building Stock 44 15 Nonbuilding Construction Expenditures 46 16 Golf Courses & Acreage 48 17 Landscaping & Lawn Care Indicators 50 18 Lawn & Garden Product Manufacturer Sales 52 19 Selected Landscaping Products Prices 55 20 Landscaping Products Market, 1998-2008 57 SECTION III -- PRODUCTS 1 Landscaping Products Demand by Type 67 2 Decorative Products Demand by Type, Market & End User 69 3 Water Features Demand 71 4 Lighting Demand by Application & Type 74 5 Bird & Wild Animal Products Demand by Type & Region 80 6 Pots & Planters Demand 82 7 Other Decorative Products Demand 84 8 Hardscape Products Demand by Type 87 9 Concrete Demand by Type, Application & Market 89 10 Wood Demand by Application & Market 94 11 Stones & Boulders Demand by Type, Application & Market 96 12 Clay Brick Demand by Application & Market 98 13 Aggregate & Other Hardscape Products Demand by Type, Application, & Market 100 14 Hardscape Products Demand by Application, Market & End User 102 15 Patio Demand by Product 103 16 Wall Demand by Product 105 17 Walkway Demand by Product 106 18 Edging & Other Applications Demand by Product 108 19 Outdoor Structures Demand by Product, Market & End User 110 20 Other Landscaping Products Demand by Type, Market & End User 116 SECTION IV -- MARKETS & END USERS 1 Landscaping Products Demand by Market 118 2 Residential Markets for Landscaping Products 120 3 New Residential Market for Landscaping Products 122 4 Residential Improvement & Repair Market for Landscaping Products 124 5 Nonresidential Markets for Landscaping Products 126 6 Nonbuilding Markets for Landscaping Products 129 7 Landscaping Products Demand by End User 130 8 Consumer/DIY Market for Landscaping Products 132 9 Professional Market for Landscaping Products 133 SECTION V -- REGIONAL MARKETS 1 Population by Region 136 2 Gross Domestic Product by Region 138 3 Regional Housing Indicators 140 4 Landscaping Products Demand by Region 141 5 Northeast Demand for Landscaping Products 143 6 Midwest Demand for Landscaping Products 145 7 South Demand for Landscaping Products 147 8 West Demand for Landscaping Products 148 SECTION VI -- INDUSTRY STRUCTURE 1 US Landscaping Products Sales by Company, 2008 150 2 Selected Acquisitions & Divestitures 156 LIST OF CHARTS CHART NUMBER PAGE SECTION II -- MARKET ENVIRONMENT 1 Year of Construction of Housing Stock, 2008 34 SECTION III -- PRODUCTS 1 Landscaping Products Demand by Type, 2008 67 2 Lighting Demand by Application, 2008 75 3 Lighting Demand by Type, 2008 78 SECTION VI -- INDUSTRY STRUCTURE 1 US Landscaping Products Sales by Company, 2008 152

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Landscaping Products

1 INTRODUCTION

2 EXECUTIVE SUMMARY

Table | LANDSCAPING PRODUCTS DEMAND (million dollars)

3 MARKET ENVIRONMENT

3.1 General

3.2 Macroeconomic Overview

Table | MACROECONOMIC INDICATORS (billion 2000 dollars)

3.3 Demographic Trends

Table | POPULATION & HOUSEHOLDS (million people)

3.4 Consumer Income & Spending Trends

3.4.1 Personal Income & Spending

Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

3.4.2 Consumer Financing

Table | CONSUMER FINANCING ENVIRONMENT, 1998 - 2008

3.5 Construction Trends

Table | CONSTRUCTION EXPENDITURES (billion dollars)

3.6 Building Construction Trends

Table | BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

3.6.1 Residential Construction

Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

Table | PRIVATE HOUSING COMPLETIONS (thousand units)

Table | HOUSING STOCK BY TYPE (million units)

Table | HOUSING SALES (thousand units)

Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion dollars)

3.6.2 Nonresidential Construction

Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion dollars)

Table | NONRESIDENTIAL BUILDING STOCK (billion 2000 dollars)

3.7 Nonbuilding Construction

Table | NONBUILDING CONSTRUCTION EXPENDITURES (billion dollars)

3.8 Golf Course Outlook

Table | GOLF COURSES & ACREAGE

3.9 Landscaping & Lawn Care Industry Outlook

Table | LANDSCAPING & LAWN CARE INDICATORS (billion dollars)

3.10 Landscaping & Gardening Market Overview

Table | LAWN & GARDEN PRODUCT MANUFACTURER SALES (billion dollars)

3.11 Pricing Issues

Table | SELECTED LANDSCAPING PRODUCT PRICES

3.12 Historical Market Trends

Table | LANDSCAPING PRODUCTS MARKET, 1998 - 2008

3.13 Environmental & Regulatory Issues

3.13.1 Environmental Issues

3.13.2 US-Canadian Softwood Timber Dispute

3.13.3 Recycling

3.14 International Activity & Foreign Trade

4 PRODUCTS

4.1 General

Table | LANDSCAPING PRODUCTS DEMAND BY TYPE (million dollars)

4.2 Decorative Products

Table | DECORATIVE PRODUCTS DEMAND BY TYPE, MARKET & END USER (million dollars)

4.2.1 Water Features

Table | WATER FEATURES DEMAND (million dollars)

4.2.2 Lighting

Table | LIGHTING DEMAND BY APPLICATION & TYPE (million dollars)

4.2.3 Bird & Wild Animal Products

Table | BIRD & WILD ANIMAL PRODUCTS DEMAND BY TYPE & REGION (million dollars)

4.2.4 Pots & Planters

Table | POTS & PLANTERS DEMAND (million dollars)

4.2.5 Other

Table | OTHER DECORATIVE PRODUCTS DEMAND (million dollars)

4.3 Hardscape Products

Table | HARDSCAPE PRODUCTS DEMAND BY TYPE (million dollars)

4.3.1 Products

Table | CONCRETE DEMAND BY TYPE, APPLICATION & MARKET (million dollars)

Table | WOOD DEMAND BY APPLICATION & MARKET (million dollars)

Table | STONES & BOULDERS DEMAND BY TYPE, APPLICATION & MARKET (million dollars)

Table | CLAY BRICK HARDSCAPE DEMAND BY APPLICATION & MARKET (million dollars)

Table | AGGREGATE & OTHER HARDSCAPE PRODUCTS DEMAND BY TYPE, APPLICATION, & MARKET (million dollars)

4.3.2 Applications, Markets & End Users

Table | HARDSCAPE PRODUCTS DEMAND BY APPLICATION, MARKET & END USER (million dollars)

Table | PATIO DEMAND BY PRODUCT (million dollars)

Table | WALL DEMAND BY PRODUCT (million dollars)

Table | WALKWAY DEMAND BY PRODUCT (million dollars)

Table | EDGING & OTHER HARDSCAPE DEMAND BY PRODUCT (million dollars)

4.4 Outdoor Structures

Table | OUTDOOR STRUCTURES DEMAND Y PRODUCT, MARKET & END USER million dollars)

4.4.1 Sheds