Table of Contents
1. Executive Summary
2. COVID-19 Pandemic
Overview
Impact on the Economy
Impact on E-Commerce
Impact on the Mailers Industry
3. Overview
Study Scope
Historical Market Trends
Materials Trends
Demand by Primary Material
Plastic Mailers
Paper & Paperboard Mailers
Mixed Material Mailers
Padding & Cushioning Materials
Pricing Patterns
Foreign Trade
4. Factors Impacting Mailers Demand
Retail Sales Outlook
Manufacturing Outlook
E-Commerce Trends
E-Commerce Sales Outlook
Right-Sizing & Shipping Container Optimization
E-Commerce Ready Packaging
Annual Parcels/Packages Shipped
Leading Shipping Companies
Shipping Containers
Packaging Trends
Sustainable Packaging
Reusable & Returnable Packaging
Sustainability Initiatives
Recycling & Recycled Content
Bioplastics
Source Reduction
Shipping Costs & Package Weight
Competitive Products
New Product Development
Consumer Preferences
Changes to Shopping Habits Due to the COVID-19 Pandemic
Frequency of Online Shopping
What Consumers Are Ordering Via E-Commerce
Prevalence of Boxes in E-Commerce Home Deliveries
Online Order Shipping Habits
Recycling Awareness & Attitudes Toward Sustainability
Views on Safety of Packaging for Online Orders
Opening Experience Attitudes
5. Product Types
Demand by Type
Value Demand
Unit Demand
Bubble Mailers
Scope & Product Description
Demand by Type
Plastic (Poly) Bubble Mailers
Paper Bubble Mailers
Other Bubble Mailers
Poly Mailers
Scope & Product Description
Demand by Type
Standard Polyethylene Mailers
Other Poly Mailers
Paper Mailers
Scope & Product Description
Demand by Type
Padded Paper Mailers
Kraft Mailing Envelopes (Unpadded)
Paperboard Mailers
Scope & Product Description
Demand Outlook
Insulated Mailers (Foil, Cotton, & Foam-Lined)
Scope & Product Description
Demand Outlook
6. Markets
Market Scope
Demand by Market
E-Commerce
Scope & Demand Outlook
Retailers
Third-Party Fulfillment & Logistics
Other E-Commerce Markets
Other Markets (Manufacturers, Consumers, & Mail Order)
7. Applications
Demand by Application
Apparel & Accessories
Health & Personal Care
Multimedia & Software
Toys, Games, & Sporting Goods
Other Applications
8. Suppliers & Market Share
Industry Composition
Market Share
List of Industry Participants
9. Appendix
Report Details
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
List of Tables
2. COVID-19 Pandemic
Table 2-1. Macroeconomic Indicators: 2019 - 2023 (billion 2012 dollars)
Table 2-2. Annual Mailer Demand by Type & Market: 2019 - 2022 (million dollars)
3. Overview
Table 3-1. Annual Mailer Demand: 2011 - 2021 (million units & million dollars)
Table 3-2. Mailer Demand by Material: 2011, 2016, 2021, & 2026 (million dollars)
Table 3-3. Annual Mailer Demand by Material: 2018 - 2025 (million dollars)
Table 3-4. Plastic Mailer Demand by Type & Market: 2011, 2016, 2021, & 2026 (million dollars)
Table 3-5. Annual Plastic Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 3-6. Paper & Paperboard Mailer Demand by Type & Market: 2011, 2016, 2021, & 2026 (million dollars)
Table 3-7. Annual Paper & Paperboard Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 3-8. Mixed Material Mailer Demand by Market: 2011, 2016, 2021, 2026 (million dollars)
Table 3-9. Annual Mixed Material Mailer Demand by Market: 2011, 2016, 2021, 2026 (million dollars)
Table 3-10. Mailer Prices by Type: 2011, 2016, 2021, & 2026 (cents per unit)
Table 3-11. Annual Mailer Prices by Type: 2018 - 2025 (cents per unit)
4. Factors Impacting Mailers Demand
Table 4-1. Retail Sales: 2011, 2016, 2021, & 2026 (billion dollars)
Table 4-2. Annual Retail Sales: 2018 - 2025 (billion dollars)
Table 4-3. Manufacturers' Shipments: 2011, 2016, 2021, & 2026 (billion dollars)
Table 4-4. Annual Manufacturers' Shipments: 2018 - 2025 (billion dollars)
Table 4-5. E-Commerce Sales by Product Category: 2011, 2016, 2021, & 2026 (billion dollars)
Table 4-6. Annual E-Commerce Sales by Product Category: 2018 - 2025 (billion dollars)
Table 4-7. Annual Packages Shipped by Shipper: 2018 - 2021 (million packages)
Table 4-8. Packages Shipped by Shipping Container: 2011, 2016, 2021, & 2026 (million packages & million dollars)
Table 4-9. Annual Packages Shipped by Shipping Container: 2018 - 2025 (million packages)
Table 4-10. Changes to Shopping Habits Due to COVID-19 Pandemic, 2021 (% respondents)
Table 4-11. "How Often Do You Typically Shop Online?" Online Shopping Habits by Age Group, 2022 (% respondents who shopped online in the last 12 months)
Table 4-12. "How Often Do You Typically Shop Online?" Online Shopping Habits by Rural vs. Urban Setting, 2022 (% respondents who shopped online in the last 12 months)
Table 4-13. "How Often Do You Typically Shop Online?" Online Shopping Habits by Household Income Bracket, 2022 (% respondents who shopped online in the last 12 months)
Table 4-14. "What do you shop for online?" Online Shopping Habits by Age Group, 2022 (% respondents who shopped online in the last 12 months)
Table 4-15. "What do you shop for online?" Online Shopping Habits by Rural vs. Urban Setting, 2022 (% respondents who shopped online in the last 12 months)
Table 4-16. "What do you shop for online?" Online Shopping Habits by Household Income Bracket, 2022 (% respondents who shopped online in the last 12 months)
Table 4-17. "What Share of Your Online Purchases Would You Estimate Arrive in Boxes, Instead of Paper or Plastic Mailers?" by Age Group, 2021 (% respondents who shop online for home delivery)
Table 4-18. "What Share of Your Online Purchases Would You Estimate Arrive in Boxes, Instead of Paper or Plastic Mailers?" by Rural vs. Urban Setting, 2021 (% respondents who shop online for home delivery)
Table 4-19. "What Share of Your Online Purchases Would You Estimate Arrive in Boxes, Instead of Paper or Plastic Mailers?" by Income Bracket, 2021 (% respondents who shop online for home delivery)
Table 4-20. Online Order Shipping Habits, 2022 (% respondents who shopped online in the last 12 months)
Table 4-21. Recycling Awareness & Attitudes Toward Sustainability, 2022 (% respondents who shopped online in the last 12 months)
Table 4-22. Consumer Attitudes about E-Commerce Package Safety, 2022 (% respondents who shopped online in the past 12 months)
5. Product Types
Table 5-1. Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-2. Annual Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 5-3. Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million units)
Table 5-4. Annual Mailer Demand by Type: 2018 - 2025 (million units)
Table 5-5. Bubble Mailer Demand by Type & Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-6. Annual Bubble Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 5-7. Plastic Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-8. Annual Plastic Bubble Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-9. Paper Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-10. Annual Paper Bubble Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-11. Other Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-12. Annual Other Bubble Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-13. Poly Mailer Demand by Type & Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-14. Annual Poly Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 5-15. Standard Polyethylene Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-16. Annual Standard Polyethylene Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-17. Other Polyethylene Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-18. Annual Other Polyethylene Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-19. Paper Mailer Demand by Type & Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-20. Annual Paper Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 5-21. Padded Paper Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-22. Annual Padded Paper Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-23. Kraft Mailing Envelope Demand by Market 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-24. Annual Kraft Mailing Envelope Demand by Market: 2018 - 2025 (million dollars)
Table 5-25. Paperboard Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-26. Annual Paperboard Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 5-27. Insulated Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 5-28. Annual Insulated Mailer Demand by Market: 2018 - 2025 (million dollars)
6. Markets
Table 6-1. Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Table 6-2. Annual Mailer Demand by Market: 2018 - 2025 (million dollars)
Table 6-3. E-Commerce Market for Mailers by Type & Market Segment: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 6-4. Annual E-Commerce Market for Mailers by Type: 2018 - 2025 (million dollars)
Table 6-5. E-Commerce Retailer Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 6-6. Annual E-Commerce Retailer Demand for Mailers by Type: 2018 - 2025 (million dollars)
Table 6-7. Third-Party Fulfillment & Logistics Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 6-8. Annual Third-Party Fulfillment & Logistics Demand for Mailers by Type: 2018 - 2025 (million dollars)
Table 6-9. Other E-Commerce Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 6-10. Annual Other E-Commerce Demand for Mailers by Type: 2018 - 2025 (million dollars)
Table 6-11. Other Markets Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million units & million dollars)
Table 6-12. Annual Other Markets Demand for Mailers by Type: 2018 - 2025 (million dollars)
7. Applications
Table 7-1. Mailer Demand by Application: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-2. Annual Mailer Demand by Application: 2018 - 2025 (million dollars)
Table 7-3. Apparel & Accessories Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-4. Annual Apparel & Accessories Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 7-5. Health & Personal Care Products Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-6. Annual Health & Personal Care Products Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 7-7. Multimedia & Software Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-8. Annual Multimedia & Software Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 7-9. Toys, Games, & Sporting Goods Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-10. Annual Toys, Games, & Sporting Goods Mailer Demand by Type: 2018 - 2025 (million dollars)
Table 7-11. Mailer Demand for Other Applications by Type: 2011, 2016, 2021, & 2026 (million dollars)
Table 7-12. Annual Mailer Demand for Other Applications by Type: 2018 - 2025 (million dollars)
8. Suppliers & Market Share
Table 8-1. Mailer Sales by Company, 2021 (million dollars)
Table 8-2. List of Industry Participants
9. Appendix
Table 9-1. Relevant Industry Codes
Table 9-2. Relevant HS Codes
Table 9-3. Abbreviations & Acronyms Used in Study
Table 9-4. Macroeconomic Indicators 2011, 2016, 2021, & 2026 (billion 2012 dollars)
Table 9-5. Population & Households 2011, 2016, 2021, & 2026 (million persons)
Table 9-6. Personal Consumption Expenditures, 2011 - 2026 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1. US Mailer Market
2. COVID-19 Pandemic
Figure 2-1. Real GDP by Economic Sector: 2020 - 2023 (% annual change)
Figure 2-2. Annual Mailer Demand by Type: 2019 - 2022 (million dollars)
3. Overview
Figure 3-1. Mailers: Product Examples
Figure 3-2. Annual Mailer Demand: 2001 - 2021 (million dollars)
Figure 3-3. Mailer Demand by Material: 2011, 2016, 2021, & 2026 (million dollars)
Figure 3-4. Plastic Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 3-5. Paper & Paperboard Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 3-6. Mixed Material Mailer Demand: 2011, 2016, 2021, 2026 (million dollars)
Figure 3-7. Mailer Prices by Type: 2011 - 2026 (cents per unit)
4. Factors Impacting Mailers Demand
Figure 4-1. Comparative Growth: Mailers & Boxes: 2021 - 2026 (million units)
Figure 4-2. "I often select the option to combine my orders into fewer packages." by Gender, Age Group, Income Bracket, & Rural vs. Urban Setting, 2022 (% respondents who shopped online in the last 12 months)
Figure 4-3. "Most of my online orders are shipped with only one item per package." by Gender, Age Group, Income Bracket, & Rural vs. Urban Setting, 2022 (% respondents who shopped online in the last 12 months)
Figure 4-4. "I have subscriptions/regularly scheduled delivery for items I order online." by Gender, Age Group, Income Bracket, & Rural vs. Urban Setting, 2022 (% respondents who shopped online in the last 12 months)
Figure 4-5. "Boxes keep my e-commerce shipments safer than mailers/envelopes/bags." by Gender, Age Group, Income Bracket, & Rural vs. Urban Setting, 2021 (% of respondents)
Figure 4-6. "A positive 'unboxing' experience (easy opening, attractive packaging) makes me more likely to buy again from the same online company." by Gender, Age Group, Income Bracket, & Rural vs. Urban Setting, 2021 (% of respondents)
5. Product Types
Figure 5-1. Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-2. Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million units)
Figure 5-3. Bubble Mailer Examples
Figure 5-4. Bubble Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-5. Plastic Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-6. Paper Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-7. Other Bubble Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-8. Poly Mailer Examples
Figure 5-9. Poly Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-10. Standard Polyethylene Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-11. Other Polyethylene Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-12. Paper Mailer Examples
Figure 5-13. Paper Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-14. Padded Paper Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-15. Kraft Mailing Envelope Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-16. Paperboard Mailer Examples
Figure 5-17. Paperboard Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 5-18. Insulated Mailer Examples
Figure 5-19. Insulated Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
6. Markets
Figure 6-1. Mailer Demand by Market: 2011, 2016, 2021, & 2026 (million dollars)
Figure 6-2. E-Commerce Market for Mailers by Market Segment: 2011, 2016, 2021, & 2026 (million dollars)
Figure 6-3. E-Commerce Retailer Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 6-4. Third-Party Fulfillment & Logistics Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 6-5. Other E-Commerce Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 6-6. Other Markets Demand for Mailers by Type: 2011, 2016, 2021, & 2026 (million dollars)
7. Applications
Figure 7-1. Mailer Demand by Application: 2011, 2016, 2021, & 2026 (million dollars)
Figure 7-2. Apparel & Accessories Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 7-3. Health & Personal Care Products Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 7-4. Multimedia & Software Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 7-5. Toys, Games, & Sporting Goods Mailer Demand by Type: 2011, 2016, 2021, & 2026 (million dollars)
Figure 7-6. Mailer Demand for Other Applications by Type: 2011, 2016, 2021, & 2026 (million dollars)
8. Suppliers & Market Share
Figure 8-1. US Mailer Market Share by Company: 2021 (billion dollars)
Figure 8-2. US Mailers Market: Leading Supplier, 2021
Figure 8-3. US Mailers Market: Second Leading Supplier, 2021
Figure 8-4. US Mailers Market: Third Leading Supplier, 2021
Figure 8-5. US Mailers Market: Fourth Leading Supplier, 2021
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