Power Lawn & Garden Equipment

As Quoted In Hardware + Building Supply

Growth in the single-family housing stock and the number of landscaping firms, coupled with technological innovations to battery-powered products and robotic lawnmowers, will fuel US demand for these products.

US demand to grow 3.2% per annum through 2019

US demand for power lawn and garden equipment is expected to rise 3.2 per-cent per year to $11.7 billion in 2019. Growth is forecast to slow somewhat compared to the gains seen over the 2009-2014 period, when the more rapid advances reflected the beginning of a recovery from a sharply reduced 2009 base. Through 2019, gains will be supported by accelerating growth in the single-family housing stock and the number of landscaping establishments, which will result in increased demand for both consumer and commercial grade equipment. Sales will also benefit from ongoing technological innovations, including improvements to battery-powered products that allow for longer run times and faster recharging.

Sales of power lawn and garden equipment rebounded in all US regions during the 2009-2014 period from a low 2009 base, though demand in the West was restrained by drought conditions, which resulted in below average gains. The South accounts for the largest share of demand, with 38 percent of total sales in 2014. The region benefits from a generally warm climate and rapid growth in population and housing stock.

Turf & grounds equipment to post strong advances

Sales of consumer grade lawnmowers will benefit from the expansion in the housing stock, supporting demand for both new and replacement lawnmowers. Value gains will be boosted by growing consumer interest in higher-end models, such as riding mowers, electric types, and those that feature self-propulsion. Although robotic lawnmowers are ex-pected to remain a niche product in the residential market through the forecast period, sales will triple through 2019 as the number of product offerings grows and prices begin to come down. Turf and grounds equipment (e.g., commercial mowers, turf tractors, and other turf care products) will post some of the fastest gains as the number of landscaping establishments continues to climb and existing firms expand their fleets. Lawn-mowers and turf and grounds equipment, the two largest product segments, will combine to account for over half of value gains through 2019. Smaller seg-ments such as hedge trimmers, blowers, sweepers and vacuums are also forecast to register above average growth as landscaping establishments expand and replace equipment and as commercial users become more confident in higher value, battery-powered models.

Commercial market gains to outpace residential

The residential market accounts for the majority of power lawn and garden equipment sales. Gains will mainly stem from expansion of the market as the housing stock increases. Additionally, an ongoing focus on outdoor spaces will continue to aid demand for a variety of power lawn and garden equipment. Gains in the commercial market are expected to outpace those in the residential market, driven by accelerating growth in the number of landscaping establishments as more homes and businesses outsource these services.

Study coverage

This Freedonia industry study analyzes the $10 billion US power lawn and garden equipment industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by market (e.g., residential, commercial), product (e.g., lawnmowers; turf and grounds equipment; trimmers and edgers; garden tractors and rotary tillers; chainsaws; blowers, vacuums and sweepers; snow throwers; hedge trimmers), power source, and region. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Deere, MTD Products, and Husqvarna.

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  1. Power Lawn & Garden Equipment

    $5,300.00

    1. 1 INTRODUCTION

      $93.00

    2. 2 EXECUTIVE SUMMARY

      $119.00

      1. Table | POWER LAWN & GARDEN EQUIPMENT DEMAND

    3. 3 MARKET ENVIRONMENT

      $1,611.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Outlook

        $192.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Personal Income & Spending Trends

        $112.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES

      4. 3.4 Demographic Trends

        $176.00

        1. Table | POPULATION & HOUSEHOLDS

      5. 3.5 Housing Outlook

        $269.00

        1. 3.5.1 Household Formation & Housing Stock Patterns

          $112.00

          1. Table | HOUSING STOCK BY TYPE

          2. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2014

        2. 3.5.2 Housing Completions

          $139.00

          1. Table | HOUSING COMPLETIONS

      6. 3.6 Pricing Patterns

        $93.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT PRICING

      7. 3.7 Historical Market Trends

        $107.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT MARKET, 2004-2014

        2. CHART II-2 POWER LAWN & GARDEN EQUIPMENT MARKET, 2004-2014

      8. 3.8 Environmental & Regulatory Issues

        $205.00

        1. 3.8.1 Air Emissions

          $82.00

        2. 3.8.2 Fuel Sources

          $82.00

        3. 3.8.3 Noise Pollution

          $82.00

        4. 3.8.4 Yard Waste

          $82.00

      9. 3.9 Power Lawn & Garden Equipment Technology

        $82.00

      10. 3.10 World Power Lawn & Garden Equipment Demand

        $104.00

      11. 3.11 US Foreign Trade

        $238.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT FOREIGN TRADE

        2. 3.11.1 Exports

          $83.00

          1. Table | POWER LAWN & GARDEN EQUIPMENT EXPORTS BY DESTINATION, 2004-2014

          2. CHART II-3 POWER LAWN & GARDEN EQUIPMENT EXPORTS BY DESTINATION, 2014

        3. 3.11.2 Imports

          $118.00

          1. Table | POWER LAWN & GARDEN EQUIPMENT IMPORTS BY SOURCE, 2004-2014

          2. CHART II-4 POWER LAWN & GARDEN EQUIPMENT IMPORTS BY SOURCE, 2014

    4. 4 MARKETS

      $918.00

      1. 4.1 General

        $82.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT MARKETS

        2. CHART III-1 POWER LAWN & GARDEN EQUIPMENT DEMAND BY MARKET, 2004-2014

      2. 4.2 Residential

        $121.00

        1. Table | RESIDENTIAL MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND

        2. CHART III-2 RESIDENTIAL POWER LAWN & GARDEN EQUIPMENT DEMAND, 2004-2014

      3. 4.3 Commercial

        $723.00

        1. Table | COMMERCIAL MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND

        2. CHART III-3 COMMERCIAL MARKET FOR POWER LAWN & GARDEN EQUIPMENT BY SEGMENT, 2004-2014

        3. 4.3.1 Landscaping Establishments

          $236.00

          1. Table | LANDSCAPING SERVICES REVENUE & ESTABLISHMENTS

          2. Table | LANDSCAPING ESTABLISHMENTS MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND

          3. CHART III-4 LANDSCAPING MARKET FOR POWER LAWN & GARDEN EQUIPMENT DEMAND, 2004-2014

        4. 4.3.2 Golf Courses

          $230.00

          1. Table | GOLF COURSE OUTLOOK

          2. Table | GOLF COURSE MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND

        5. 4.3.3 Government & Other

          $168.00

          1. Table | GOVERNMENT EXPENDITURES & INVESTMENTS

          2. Table | GOVERNMENT & OTHER MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND

    5. 5 PRODUCTS

      $2,938.00

      1. 5.1 General

        $147.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT SUPPLY & DEMAND

        2. CHART IV-1 POWER LAWN & GARDEN EQUIPMENT DEMAND BY PRODUCT, 2014

      2. 5.2 Lawnmowers

        $662.00

        1. Table | LAWNMOWER SUPPLY & DEMAND

        2. CHART IV-2 LAWNMOWER DEMAND BY TYPE, 2004-2014

        3. 5.2.1 Riding

          $193.00

          1. Table | RIDING MOWER SUPPLY & DEMAND

          2. Table | FRONT-ENGINE RIDING MOWER SUPPLY & DEMAND

          3. Table | REAR-ENGINE RIDING MOWER SUPPLY & DEMAND

        4. 5.2.2 Walk Behind

          $226.00

          1. Table | WALK BEHIND LAWNMOWER SUPPLY & DEMAND

        5. 5.2.3 Foreign Trade

          $97.00

          1. Table | LAWNMOWER FOREIGN TRADE

      3. 5.3 Turf & Grounds Equipment

        $669.00

        1. Table | TURF & GROUNDS EQUIPMENT SUPPLY & DEMAND

        2. 5.3.1 Mowers

          $322.00

          1. Table | TURF & GROUNDS MOWER SUPPLY & DEMAND

          2. Table | RIDING TURF & GROUNDS MOWER SUPPLY & DEMAND

          3. Table | WALK BEHIND TURF & GROUNDS MOWER SUPPLY & DEMAND

          4. Table | OTHER TURF & GROUNDS MOWING EQUIPMENT SUPPLY & DEMAND

        3. 5.3.2 Turf Tractors & Related Equipment

          $82.00

          1. Table | TURF TRACTOR & RELATED EQUIPMENT SUPPLY & DEMAND

        4. 5.3.3 Other Turf Care Equipment

          $82.00

          1. Table | OTHER TURF CARE EQUIPMENT SUPPLY & DEMAND

        5. 5.3.4 Foreign Trade

          $85.00

          1. Table | TURF & GROUNDS EQUIPMENT FOREIGN TRADE

      4. 5.4 Trimmers & Edgers

        $203.00

        1. Table | TRIMMER & EDGER SUPPLY & DEMAND

        2. 5.4.1 Wire Blade

          $82.00

          1. Table | WIRE BLADE TRIMMER & EDGER SUPPLY & DEMAND

        3. 5.4.2 Fixed Blade

          $82.00

          1. Table | FIXED BLADE TRIMMER & EDGER SUPPLY & DEMAND

      5. 5.5 Garden Tractors & Rotary Tillers

        $194.00

        1. Table | GARDEN TRACTOR & ROTARY TILLER SUPPLY & DEMAND

        2. 5.5.1 Garden Tractors

          $82.00

          1. Table | GARDEN TRACTOR SUPPLY & DEMAND

        3. 5.5.2 Rotary Tillers

          $82.00

          1. Table | ROTARY TILLER SUPPLY & DEMAND

      6. 5.6 Chainsaws

        $82.00

        1. Table | CHAINSAW SUPPLY & DEMAND

      7. 5.7 Blowers, Vacuums, &Sweepers

        $143.00

        1. Table | BLOWER, VACUUM, &SWEEPER DEMAND

      8. 5.8 Snow Throwers

        $325.00

        1. Table | SNOW THROWER SUPPLY & DEMAND

        2. 5.8.1 Dual-Stage

          $82.00

          1. Table | DUAL-STAGE SNOW THROWER SUPPLY & DEMAND

        3. 5.8.2 Single-Stage

          $82.00

          1. Table | SINGLE-STAGE SNOW THROWER SUPPLY & DEMAND

        4. 5.8.3 Foreign Trade

          $82.00

          1. Table | SNOW THROWER FOREIGN TRADE

      9. 5.9 Hedge Trimmers & Other

        $105.00

        1. Table | HEDGE TRIMMER & OTHER POWER LAWN & GARDEN EQUIPMENT SUPPLY & DEMAND

      10. 5.10 Parts & Attachments

        $108.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT PARTS & ATTACHMENTS SUPPLY & DEMAND

      11. 5.11 Power Source

        $302.00

        1. Table | LAWN & GARDEN EQUIPMENT DEMAND BY POWER SOURCE

        2. 5.11.1 Internal Combustion Engine

          $82.00

          1. Table | INTERNAL COMBUSTION ENGINE LAWN & GARDEN EQUIPMENT DEMAND

        3. 5.11.2 Electric

          $118.00

          1. Table | ELECTRIC LAWN & GARDEN EQUIPMENT DEMAND

    6. 6 REGIONAL TRENDS

      $981.00

      1. 6.1 General

        $383.00

        1. 6.1.1 Regional Demographic & Economic Trends

          $82.00

        2. 6.1.2 Regional Population Outlook

          $115.00

          1. Table | POPULATION BY REGION

        3. 6.1.3 Regional Economic Outlook

          $104.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

        4. 6.1.4 Regional Housing Trends

          $117.00

          1. Table | REGIONAL HOUSING INDICATORS

      2. 6.2 Power Lawn & Garden Equipment Demand by Region

        $598.00

        1. Table | POWER LAWN & GARDEN EQUIPMENT DEMAND BY REGION

        2. CHART V-1 REGIONAL SHARE OF POWER LAWN & GARDEN EQUIPMENT DEMAND, 2014

        3. 6.2.1 Northeast

          $94.00

          1. Table | NORTHEAST: POWER LAWN & GARDEN EQUIPMENT DEMAND

        4. 6.2.2 Midwest

          $134.00

          1. Table | MIDWEST: POWER LAWN & GARDEN EQUIPMENT DEMAND

        5. 6.2.3 South

          $143.00

          1. Table | SOUTH: POWER LAWN & GARDEN EQUIPMENT DEMAND

        6. 6.2.4 West

          $146.00

          1. Table | WEST: POWER LAWN & GARDEN EQUIPMENT DEMAND

    7. 7 INDUSTRY STRUCTURE

      $5,333.00

      1. 7.1 General

        $82.00

      2. 7.2 Industry Composition

        $102.00

        1. Table | US POWER LAWN & GARDEN EQUIPMENT SALES BY COMPANY, 2014

      3. 7.3 Market Share

        $162.00

        1. CHART VI-1 POWER LAWN & GARDEN EQUIPMENT MARKET SHARE, 2014

      4. 7.4 Competitive Strategies

        $159.00

      5. 7.5 Research & Product Development

        $93.00

      6. 7.6 Manufacturing

        $111.00

      7. 7.7 Marketing

        $145.00

      8. 7.8 Distribution

        $282.00

        1. CHART VI-2 POWER LAWN & GARDEN EQUIPMENT SALES BY DISTRIBUTION CHANNEL, 2014

        2. 7.8.1 Residential Distribution Channels

          $191.00

        3. 7.8.2 Commercial Distribution Channels

          $82.00

      9. 7.9 Cooperative Agreements

        $185.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      10. 7.10 Mergers & Acquisitions

        $112.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      11. 7.11 Company Profiles

        $5,333.00

        1. 7.11.1 Alamo Group Incorporated

          $501.00

        2. 7.11.2 Ariens Company

          $229.00

        3. 7.11.3 Bad Boy Mowers Incorporated

          $114.00

        4. 7.11.4 Blount International Incorporated

          $239.00

        5. 7.11.5 Briggs & Stratton Corporation

          $456.00

        6. 7.11.6 Certified Parts Corporation

          $83.00

        7. 7.11.7 Dana Holding Corporation

          $82.00

        8. 7.11.8 Deere & Company

          $318.00

        9. 7.11.9 Excel Industries Incorporated

          $143.00

        10. 7.11.10 Fuji Heavy Industries Limited

          $82.00

        11. 7.11.11 Generac Holdings Incorporated

          $155.00

        12. 7.11.12 Global Garden Products Group

          $82.00

        13. 7.11.13 Home Depot Incorporated

          $94.00

        14. 7.11.14 Honda Motor Company Limited

          $205.00

        15. 7.11.15 Husqvarna AB

          $440.00

        16. 7.11.16 Kawasaki Heavy Industries Limited

          $119.00

        17. 7.11.17 Kohler Company

          $148.00

        18. 7.11.18 Kubota Corporation

          $231.00

        19. 7.11.19 Lowe's Companies Incorporated

          $82.00

        20. 7.11.20 Makita Corporation

          $99.00

        21. 7.11.21 McLane Manufacturing Incorporated

          $82.00

        22. 7.11.22 Metalcraft of Mayville Incorporated

          $133.00

        23. 7.11.23 Moridge Manufacturing Incorporated

          $108.00

        24. 7.11.24 MTD Products Incorporated

          $346.00

        25. 7.11.25 Schiller Grounds Care Incorporated

          $316.00

        26. 7.11.26 Sears Holdings Corporation

          $90.00

        27. 7.11.27 Snow Joe LLC

          $88.00

        28. 7.11.28 Stanley Black & Decker Incorporated

          $151.00

        29. 7.11.29 STIHL Holding AG & Company KG

          $229.00

        30. 7.11.30 Swisher Mower & Machine Company

          $82.00

        31. 7.11.31 Techtronic Industries Company Limited

          $167.00

        32. 7.11.32 Textron Incorporated

          $232.00

        33. 7.11.33 Toro Company

          $523.00

        34. 7.11.34 Walker Manufacturing Company

          $109.00

        35. 7.11.35 Wal-Mart Stores Incorporated

          $82.00

        36. 7.11.36 Yamabiko Corporation

          $254.00

      12. 7.12 Additional Companies in Power Lawn and Garden Equipment

        $82.00

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