Recreational Boating

As Quoted In Boating Business

Hurt by the economic and housing market downturns, the recreational boating industry will rebound by 2016 based on greater disposable incomes and pent-up demand.

Economic downturn decimates boating industry

The recreational boating industry was decimated by the economic and housing market downturns that began in 2007, because boating products are luxury items and the market depends on consumer spending and access to credit. The effects of the slowdown included rising unemployment, sharp declines in house values, and deterioration of the broader financial markets. For the US boating industry, these factors combined to not only reduce consumer spending and the ability of individuals to secure credit for boats, but also meant that many boat dealers and boatbuilders had difficulty funding operations, with the result being a number of bankruptcies among industry suppliers and dealers.

US market to increase 8% annually through 2016

By 2016, the recreational boating market (including boats, propulsion systems, and accessories) is forecast to rebound, with demand increasing 8.0 percent per year to $10.1 billion. The market will be driven by gains in consumer spending and disposable income and the rising strength of the financial sector. The boating industry’s efforts to expand the boating market to women and minorities will also boost sales of entry level boats. Growth in the 55-64 age bracket will support demand, since boat purchases become more likely near the onset of retirement (although they tend to decline shortly thereafter). Despite the rapid sales growth, the market in 2016 will be only about two-thirds of what it was in 2006, and is not expected to recover to the pre-downturn levels for the foreseeable future.

Traditional powerboats to present fastest growth

Demand for traditional powerboats will post the fastest gains, rebounding from especially sharp declines beginning in 2008 as credit conditions made financing expensive boats difficult. This segment will be supported by pent-up demand from consumers who delayed purchases during the downturn, as well as strong demand for larger, more expensive boats. Powerboat demand will also be fueled by technological advances, such as newer propulsion systems and controls that simplify handling.

South to remain largest regional market

The West will see the fastest increases in recreational boating demand of the four US census regions. Growth will be aided by above average gains in the 45 or older population segment and by rapid increases in both regional GDP and consumer spending. The South will also see above average growth in recreational boating product demand and will remain the largest regional market through 2016. In addition to demographic and economic factors driving gains, boating demand in the South will continue to be aided by the region’s mild climate, long warm water coastline, and the popularity of boating and fishing in the region.

Study Scope

This study analyzes the $6.9 billion US recreational boating industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by material (e.g., plastic, aluminum, coated fabrics), product (e.g., powerboats, personal watercraft, sailboats, propulsion systems, boating accessories) and US regional market.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 39 industry competitors, including Brunswick, Yamaha Motor and Bombardier Recreational Products.

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  1. Recreational Boating

    $5,100.00

    1. 1 INTRODUCTION

      $92.00

    2. 2 EXECUTIVE SUMMARY

      $106.00

      1. Table | US RECREATIONAL BOATING SUPPLY & DEMAND (million dollars)

    3. 3 MARKET ENVIRONMENT

      $2,089.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Outlook

        $122.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Outlook

        $131.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Trends

        $299.00

        1. 3.4.1 Personal Income & Expenditures

          $91.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

        2. 3.4.2 Recreational & Leisure Expenditures

          $82.00

          1. Table | RECREATION & LEISURE EXPENDITURES (billion dollars)

        3. 3.4.3 Consumer Financing Environment

          $128.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2001-2011

      5. 3.5 Recreational Boating Consumer Profile

        $156.00

      6. 3.6 Recreational Boat Retail Sales

        $189.00

        1. Table | RECREATIONAL BOAT RETAIL SALES (million dollars)

      7. 3.7 Recreational Boats in Use

        $82.00

        1. Table | RECREATIONAL BOATS IN USE BY TYPE (millions)

      8. 3.8 Inventory Levels

        $82.00

      9. 3.9 Pricing

        $82.00

        1. Table | RECREATIONAL BOAT PRICING (thousand dollars per unit)

      10. 3.10 US Recreational Boating Market, 2001-2011

        $82.00

        1. Table | US RECREATIONAL BOATING PRODUCT MARKET, 2001-2011

      11. 3.11 Technology

        $166.00

        1. 3.11.1 Engines

          $88.00

        2. 3.11.2 Electronics

          $82.00

      12. 3.12 Regulatory & Safety Issues

        $286.00

        1. 3.12.1 Emissions & Noise Issues

          $110.00

        2. 3.12.2 Wildlife & Environmental Protection Issues

          $95.00

        3. 3.12.3 Safety Issues

          $82.00

      13. 3.13 World Recreational Boating Market

        $228.00

        1. 3.13.1 Canada

          $82.00

        2. 3.13.2 Europe

          $82.00

        3. 3.13.3 Rest of the World

          $84.00

      14. 3.14 US Recreational Boating Foreign Trade

        $208.00

        1. Table | US RECREATIONAL BOATING FOREIGN TRADE (million dollars)

        2. 3.14.1 Imports

          $82.00

        3. 3.14.2 Exports

          $82.00

    4. 4 MATERIAL CONSUMPTION

      $496.00

      1. 4.1 General

        $82.00

      2. 4.2 Plastic

        $196.00

        1. Table | PLASTIC CONSUMPTION IN RECREATIONAL BOAT PRODUCTION (million pounds)

        2. 4.2.1 Resins

          $82.00

        3. 4.2.2 Reinforcement Materials

          $82.00

      3. 4.3 Aluminum

        $82.00

        1. Table | ALUMINUM CONSUMPTION IN RECREATIONAL BOAT PRODUCTION

      4. 4.4 Coated Fabrics

        $198.00

        1. Table | COATED FABRIC CONSUMPTION IN RECREATIONAL BOAT PRODUCTION

        2. 4.4.1 Tops & Covers

          $82.00

        3. 4.4.2 Sails

          $82.00

        4. 4.4.3 Upholstery

          $82.00

        5. 4.4.4 Inflatable Boats

          $82.00

    5. 5 PRODUCTS

      $2,539.00

      1. 5.1 General

        $158.00

        1. Table | RECREATIONAL BOATING PRODUCT SUPPLY & DEMAND (million dollars)

      2. 5.2 Recreational Boats

        $1,504.00

        1. Table | RECREATIONAL BOAT SUPPLY & DEMAND (million dollars)

        2. 5.2.1 Traditional Powerboats

          $715.00

          1. Table | TRADITIONAL POWERBOAT SUPPLY & DEMAND

          2. Table | OUTBOARD POWERBOAT SUPPLY & DEMAND

          3. Table | OUTBOARD POWERBOAT DEMAND BY BOAT LENGTH (thousand units)

          4. Table | INBOARD POWERBOAT SUPPLY & DEMAND

          5. Table | INBOARD CABIN CRUISER SUPPLY & DEMAND

          6. Table | RUNABOUT & OTHER INBOARD POWERBOAT SUPPLY & DEMAND

          7. Table | STERNDRIVE POWERBOAT SUPPLY & DEMAND

        3. 5.2.2 Personal Watercraft

          $302.00

          1. Table | PERSONAL WATERCRAFT SUPPLY & DEMAND

        4. 5.2.3 Sailboats

          $212.00

          1. Table | SAILBOAT SUPPLY & DEMAND

        5. 5.2.4 Other Recreational Boats

          $194.00

          1. Table | OTHER RECREATIONAL BOAT SUPPLY & DEMAND

      3. 5.3 Propulsion Systems

        $512.00

        1. Table | PROPULSION SYSTEM SUPPLY & DEMAND (million dollars)

        2. 5.3.1 Outboard Propulsion Systems

          $204.00

          1. Table | OUTBOARD PROPULSION SYSTEM SUPPLY & DEMAND

        3. 5.3.2 Inboard & Sterndrive Propulsion Systems

          $198.00

          1. Table | INBOARD & STERNDRIVE PROPULSION SYSTEM SUPPLY & DEMAND

      4. 5.4 Boating Accessories

        $366.00

        1. Table | BOATING ACCESSORY SUPPLY & DEMAND (million dollars)

        2. 5.4.1 Navigational & Electronic

          $184.00

        3. 5.4.2 Trailers

          $82.00

        4. 5.4.3 Other

          $82.00

    6. 6 REGIONAL DEMAND

      $1,938.00

      1. 6.1 General

        $100.00

        1. Table | RECREATIONAL BOATING REGIONAL MARKET PROFILE, 2011

      2. 6.2 Regional Demographic & Economic Trends

        $216.00

        1. 6.2.1 Population Patterns

          $82.00

          1. Table | POPULATION BY REGION (million persons)

        2. 6.2.2 Economic Outlook

          $82.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION (billion dollars)

        3. 6.2.3 Personal Consumption Expenditures

          $82.00

          1. Table | US PERSONAL CONSUMPTION EXPENDITURES BY REGION (billion dollars)

      3. 6.3 US Regional Demand for Recreational Boating

        $1,622.00

        1. Table | US RECREATIONAL BOATING DEMAND BY REGION (million dollars)

        2. 6.3.1 Northeast

          $283.00

          1. Table | NORTHEAST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT (million dollars)

          2. Table | NEW ENGLAND: RECREATIONAL BOATING DEMAND (million dollars)

          3. Table | MIDDLE ATLANTIC: RECREATIONAL BOATING DEMAND (million dollars)

        3. 6.3.2 Midwest

          $299.00

          1. Table | MIDWEST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT (million dollars)

          2. Table | EAST NORTH CENTRAL: RECREATIONAL BOATING DEMAND (million dollars)

          3. Table | WEST NORTH CENTRAL: RECREATIONAL BOATING DEMAND (million dollars)

        4. 6.3.3 South

          $512.00

          1. Table | SOUTH: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT (million dollars)

          2. Table | SOUTH ATLANTIC: RECREATIONAL BOATING DEMAND (million dollars)

          3. Table | EAST SOUTH CENTRAL: RECREATIONAL BOATING DEMAND (million dollars)

          4. Table | WEST SOUTH CENTRAL: RECREATIONAL BOATING DEMAND (million dollars)

        5. 6.3.4 West

          $405.00

          1. Table | WEST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT (million dollars)

          2. Table | MOUNTAIN: RECREATIONAL BOATING DEMAND (million dollars)

          3. Table | PACIFIC: RECREATIONAL BOATING DEMAND (million dollars)

    7. 7 INDUSTRY STRUCTURE

      $5,132.00

      1. 7.1 General

        $82.00

      2. 7.2 Industry Composition

        $82.00

        1. Table | US RECREATIONAL BOATING PRODUCT SALES BY COMPANY, 2011 (million dollars)

      3. 7.3 Market Share

        $317.00

      4. 7.4 Competitive Strategies

        $113.00

      5. 7.5 Product Development

        $82.00

      6. 7.6 Manufacturing

        $82.00

      7. 7.7 Distribution

        $130.00

      8. 7.8 Marketing

        $179.00

        1. 7.8.1 Brand Awareness & Loyalty Marketing

          $82.00

        2. 7.8.2 Lifestyle & Other Marketing Strategies

          $126.00

      9. 7.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 7.10 Cooperative Agreements

        $102.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      11. 7.11 Company Profiles

        $5,132.00

        1. 7.11.1 Beneteau SA

          $82.00

        2. 7.11.2 Bombardier Recreational Products Incorporated

          $149.00

        3. 7.11.3 Brunswick Corporation

          $744.00

        4. 7.11.4 Catalina Yachts Incorporated

          $82.00

        5. 7.11.5 Caterpillar Incorporated

          $144.00

        6. 7.11.6 Correct Craft Incorporated

          $82.00

        7. 7.11.7 Crownline Boats Incorporated

          $82.00

        8. 7.11.8 Cummins Incorporated

          $180.00

        9. 7.11.9 FLIR Systems Incorporated

          $333.00

        10. 7.11.10 Fountain Powerboat Industries Incorporated

          $105.00

        11. 7.11.11 Garmin Limited

          $201.00

        12. 7.11.12 General Motors Company

          $114.00

        13. 7.11.13 Honda Motor Company Limited

          $124.00

        14. 7.11.14 J&D Acquisitions LLC

          $155.00

        15. 7.11.15 Johnson Outdoors Incorporated

          $326.00

        16. 7.11.16 Kawasaki Heavy Industries Limited

          $82.00

        17. 7.11.17 KCS International Incorporated

          $102.00

        18. 7.11.18 Malibu Boats LLC

          $82.00

        19. 7.11.19 Marine Products Corporation

          $82.00

        20. 7.11.20 MarineMax Incorporated

          $101.00

        21. 7.11.21 MasterCraft Boat Company

          $84.00

        22. 7.11.22 Monterey Boats Incorporated

          $82.00

        23. 7.11.23 Morgan Industries Corporation

          $149.00

        24. 7.11.24 Nautic Global Group

          $91.00

        25. 7.11.25 PBH Marine Group LLC

          $177.00

        26. 7.11.26 Pleasurecraft Engine Group

          $83.00

        27. 7.11.27 Regal Marine Industries Incorporated

          $82.00

        28. 7.11.28 Sea Fox Boat Company Incorporated

          $85.00

        29. 7.11.29 Smoker Craft Incorporated

          $180.00

        30. 7.11.30 S2 Yachts Incorporated

          $149.00

        31. 7.11.31 Suzuki Motor Corporation

          $86.00

        32. 7.11.32 Tognum AG

          $103.00

        33. 7.11.33 Tracker Marine Group LLC

          $156.00

        34. 7.11.34 Viking Yacht Company

          $119.00

        35. 7.11.35 Volvo AB

          $199.00

        36. 7.11.36 West Marine Incorporated

          $91.00

        37. 7.11.37 Yamaha Motor Company Limited

          $278.00

        38. 7.11.38 Yanmar Company Limited

          $159.00

        39. 7.11.39 Zodiac Marine & Pool

          $92.00

      12. 7.12 Additional Companies Mentioned in Study

        $276.00

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