Residential Countertops

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Countertops

Demand for countertops in the US residential building market is forecast to rise 4.8% per year to 941 million square feet in 2026, valued at $52.1 billion, with growth boosted by:

  • the large stock of older homes nationally that require kitchen and bathroom remodeling, either to meet the current homeowner’s needs or to add value to the home for its eventual sale
  • trends favoring larger kitchens and multiple bathrooms
  • increasing interest in outdoor kitchens, islands, and wet bars

However, new housing construction and home remodeling began to normalize in 2022 following exceedingly high levels in 2021. This trend will continue through the forecast period, limiting even greater demand gains.

Demand Gains Will Be Primarily Derived from Kitchen & Bath Renovations

Remodeling activity drives residential countertop demand. As countertops are a key design component in many homes, they are often updated when homeowners renovate kitchens and bathrooms, particularly when they are selling or buying a home. Value gains will be driven by homeowners increasingly opting for engineered stone and porcelain slab countertops during remodeling projects, as these in-demand materials can improve a home’s value.

Engineered Stone’s Leading Market Position Continues to Expand

Engineered stone is expected to continue to see market share gains, as the material becomes more widely available and favored for its durability and aesthetics. This trend began in the previous decade, when the rapid increase in low-cost slabs from foreign markets – particularly China, India, Turkey, and Vietnam – made engineered stone countertops more affordable for middle-class homeowners. As less expensive types of engineered stone proliferated and color availability expanded, consumers became much more willing to purchase higher cost countertops and grew to strongly prefer the aesthetics and quality of engineered stone over competitive materials, particularly laminates.

From Low Base, Porcelain Slab Countertop Demand to Grow Rapidly

Similar to the rapid advances seen for engineered stone over the past decade, porcelain slab demand has risen robustly since 2016 and is expected to be the fastest growing countertop material in the US (albeit from a relatively low base). Porcelain slab’s popularity is rising quickly as consumers seek alternatives to engineered stone and granite. These consumers want to differentiate their homes but still install countertops with a natural appearance and favorable performance properties. In addition, porcelain slab has become more widely available as the number of suppliers offering this material increased in recent years.

Historical Market Trends

Residential countertop demand is driven by a number of factors, including:

  • new housing construction
  • single-family residential remodels, which often include the replacement of countertops or the addition of a bathroom, outdoor kitchen, or wet bar
  • shifts in consumer tastes, such as a change in preference toward countertops with a more natural stone aesthetic and away from laminates, resulting in increased demand in the residential remodeling market

During the 2011-2021 period, residential countertop demand grew at a 4.9% annual rate, with only slight declines in 2019 and 2020 due to weakness in new construction. Demand grew nearly 11% in 2021 due to a sharp increase in new housing construction. Significant single-family housing remodeling activity in the US supports a rather steady level of residential demand for countertops in any given year.

Demand by Application

Demand by Project Type

Demand Forecasts

Through 2026, demand for residential countertops is forecast to rise 4.8% per year to 941 million square feet:

  • Remodeling will remain the larger residential countertop project type due to the popularity of countertop replacement as a means of adding value to a home and the nation’s large and aging housing stock in need of remodeling.
  • New residential countertop demand is expected to grow at a slower pace than remodeling due to a normalization in new single-family housing completions through 2026, although levels will remain elevated throughout the forecast period.

Demand by Surface Material

Through 2026, demand for residential countertops is forecast to rise 4.8% per year to 941 million square feet. Growth will primarily occur in the near term, as single-family housing construction and home remodeling have begun to normalize from their pandemic-related surges.

Going forward, the material mix used in the residential market is expected to shift significantly:

  • Laminates are expected to continue their decline following years of market dominance due to the rising popularity of more durable surfaces such as engineered and natural stone.
  • Rapid market share gains are expected for engineered stone, as the material becomes more widely available and favored for its durability and aesthetics.
  • Granite will continue to be a major product in both kitchen and bathroom countertops.
  • Porcelain slab, albeit from a small base, will be the fastest growing material by a considerable margin, supported by rising consumer awareness of its favorable performance properties.

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  1. Residential Countertops

    $2,900.00

    1. 1 Executive Summary

      $323.00

      1. Figure 1-1 | Residential Countertops Market

    2. 2 About This Report

      $334.00

      1. 2.1 Report Details

        $323.00

      2. 2.2 Market Scope & Product Description

        $323.00

        1. Figure 2-1 | Residential Countertops: Product Examples

      3. 2.3 Impact of COVID-19 Pandemic

        $323.00

        1. Table | Annual Residential Countertop Demand by Area of Installation & Application, 2019 - 2022

        2. Figure 2-2 | Residential Countertop Volume Demand by Application, 2019 - 2023

    3. 3 Overview

      $2,918.00

      1. 3.1 Historical Market Trends

        $323.00

        1. Table | Residential Countertop Demand, 2011 - 2021

        2. Figure 3-1 | Residential Countertop Demand, 2007 - 2021

      2. 3.2 Demand by Project Type

        $659.00

        1. 3.2.1 Demand Forecasts

          $323.00

          1. Table | Residential Countertop Demand by Project Type, 2011 - 2031

          2. Figure 3-2 | Residential Countertop Demand by Application, 2011 - 2031

        2. 3.2.2 New Construction

          $323.00

          1. Table | New Residential Countertop Demand by Surface Material, 2011 - 2031

        3. 3.2.3 Remodeling

          $323.00

          1. Table | Residential Remodeling Countertop Demand by Surface Material, 2011 - 2031

      3. 3.3 Demand by Housing Type

        $907.00

        1. 3.3.1 Scope & Forecasts

          $323.00

          1. Table | Residential Countertop Demand by Housing Type, 2011 - 2031

          2. Figure 3-3 | Residential Countertop Demand by Housing Type, 2011 - 2031

        2. 3.3.2 Single-Family Housing

          $323.00

          1. Table | Single-Family Housing Countertop Demand by Surface Material, 2011 - 2031

        3. 3.3.3 Multifamily Housing

          $323.00

          1. Table | Multifamily Housing Countertop Demand by Surface Material, 2011 - 2031

        4. 3.3.4 Manufactured Housing

          $323.00

          1. Table | Manufactured Housing Countertop Demand by Surface Material, 2011 - 2031

      4. 3.4 Areas of Installation

        $902.00

        1. 3.4.1 Demand Forecasts

          $323.00

          1. Table | Residential Countertop Demand by Area of Installation, 2011 - 2031

          2. Figure 3-4 | Residential Countertop Demand by Area of Installation, 2011 - 2031

        2. 3.4.2 Kitchens

          $323.00

          1. Table | Residential Kitchen Countertop Demand by Surface Material, 2011 - 2031

        3. 3.4.3 Bathrooms

          $323.00

          1. Table | Residential Bathroom Countertop Demand by Surface Material, 2011 - 2031

        4. 3.4.4 Other Areas

          $323.00

          1. Table | Other Residential Countertop Demand by Surface Material, 2011 - 2031

      5. 3.5 Pricing Trends

        $323.00

        1. Table | Residential Countertop Pricing by Surface Material, 2011 - 2031

        2. Figure 3-5 | Residential Countertop Pricing by Surface Material, 2011 - 2031

      6. 3.6 Residential Building Construction Outlook

        $323.00

        1. Table | Residential Building Construction Expenditures by Housing Type, 2011 - 2031

      7. 3.7 Installation Costs

        $323.00

        1. Figure 3-6 | Countertop Installation Costs by Surface Material, 2021

        2. Figure 3-7 | Average Final Installed Countertop Price by Surface Material, 2021

      8. 3.8 Sustainability Trends

        $323.00

        1. 3.8.1 Green Building Initiatives

          $323.00

        2. 3.8.2 Recycling & Recycled Content

          $323.00

      9. 3.9 Health Concerns

        $323.00

      10. 3.10 Product Quality Standards

        $323.00

    4. 4 Consumer Insights

      $1,572.00

      1. 4.1 Homeownership & Home Rental

        $838.00

        1. 4.1.1 Historical Trends

          $323.00

          1. Table | US Homeownership & Rental Rates, 2011 - 2021

        2. 4.1.2 Homeownership vs. Rental Rates: Age Groups

          $381.00

          1. Table | US Homeownership & Rental Rates by Age Group, 2011 - 2021

        3. 4.1.3 Homeownership vs. Rental Rates: Annual Household Incomes

          $323.00

          1. Table | US Homeownership & Rental Rates by Annual Household Income Bracket, 2021

        4. 4.1.4 Relocation Trends

          $323.00

          1. Table | “Have You Changed Where You Live in the Past 12 Months?” by Rural vs. Urban Setting, US Region, Type of Housing, &Age Group, 2022

      2. 4.2 Recent Buyers of Countertops

        $323.00

        1. Figure 4-1 | “Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months?”, by Age Group, Household Income Bracket, &Moving Status, 2021

        2. Figure 4-2 | “Did you buy or authorize the purchase of a countertop or vanity top in the past 12 months?” by Rural vs. Urban Setting, US Region, &Type of Housing, 2021

      3. 4.3 Intended Space or the Countertop

        $323.00

        1. Figure 4-3 | “For which room/space did you buy or authorize the purchase of a countertop or vanity top?” 2021

      4. 4.4 Reason for Buying a Countertop

        $323.00

        1. Figure 4-4 | “Why did you buy or authorize the purchase of a countertop or vanity top?” 2021

      5. 4.5 Location of Purchase of Countertops

        $323.00

        1. Figure 4-5 | “Where did you buy or authorize the purchase of a countertop or vanity top?” 2021

      6. 4.6 Consumer Attitudes About Countertops

        $323.00

        1. Table | Consumer Attitudes About Countertops by Rural vs. Urban Setting, US Region, Moving Status, &Housing Type, 2021

      7. 4.7 Preferred Features of Countertops

        $323.00

        1. Figure 4-6 | Relative Importance of Various Factors When Buying or Authorizing Purchase Countertops, 2021

    5. 5 Surface Materials

      $1,871.00

      1. 5.1 Demand by Surface Material

        $323.00

        1. Table | Residential Countertop Demand by Surface Material, 2011 - 2031

        2. Figure 5-1 Residential Countertop Demand by Surface Material, 2011 - 2031

      2. 5.2 Engineered Stone Countertops

        $323.00

        1. Table | Engineered Stone Residential Countertop Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-2 | Engineered Stone Residential Countertop Demand, 2007 - 2021

      3. 5.3 Natural Stone Countertops

        $372.00

        1. 5.3.1 Product Scope & Demand Forecasts

          $323.00

          1. Table | Natural Stone Residential Countertop Demand by Application, Area of Installation, &Type, 2011 - 2031

          2. Figure 5-3 | Natural Stone Residential Countertop Demand by Type, 2011 - 2031

        2. 5.3.2 Granite

          $323.00

          1. Figure 5-4 | Granite Residential Countertop Demand, 2007 - 2021

        3. 5.3.3 Marble & Other Natural Stone

          $323.00

          1. Figure 5-5 | Marble & Other Natural Stone Residential Countertop Demand, 2007 - 2021

      4. 5.4 Laminate Countertops

        $323.00

        1. Table | Laminate Residential Countertop Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-6 | Laminate Residential Countertop Demand, 2007 - 2021

      5. 5.5 Solid Surface & Other Cast Polymer Countertops

        $323.00

        1. Table | Solid Surface & Other Cast Polymer Residential Countertop Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-7 | Solid Surface & Other Cast Polymer Residential Countertop Demand, 2007 - 2021

      6. 5.6 Tile Countertops

        $323.00

        1. Table | Tile Residential Countertop Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-8 | Tile Residential Countertop Demand, 2007 - 2021

      7. 5.7 Porcelain Slab/Sintered Stone

        $323.00

        1. Table | Porcelain Slab Residential Countertop Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-9 | Porcelain Slab Residential Countertop Demand, 2007 - 2021

      8. 5.8 Other Surface Materials

        $323.00

        1. Table | Other Residential Countertop Material Demand by Application & Area of Installation, 2011 - 2031

        2. Figure 5-10 | Other Residential Countertop Material Demand, 2007 - 2021

    6. 6 Key Suppliers & Industry Structure

      $326.00

      1. 6.1 Industry Composition

        $323.00

      2. 6.2 Key Suppliers

        $323.00

      3. 6.3 Mergers & Acquisitions

        $323.00

        1. Table | Selected Mergers & Acquisitions

      4. 6.4 Marketing

        $323.00

    7. 7 Appendix

      $2,918.00

      1. 7.1 Scope

        $323.00

        1. Table | Relevant Industry Codes

        2. Table | Relevant HS Codes

      2. 7.2 Definitions

        $323.00

      3. 7.3 Freedonia Methodology

        $457.00

      4. 7.4 Study-Specific Methodology

        $323.00

      5. 7.5 Sources

        $323.00

      6. 7.6 Associations & Agencies

        $323.00

      7. 7.7 Related Studies & Reports

        $323.00

      8. 7.8 Macroeconomic Assumptions

        $1,894.00

        1. 7.8.1 Economic Environment

          $323.00

          1. Table | Macroeconomic Indicators, 2011 - 2031

        2. 7.8.2 Demographic Trends

          $323.00

          1. Table | Population & Households, 2011 - 2031

        3. 7.8.3 Building Construction

          $323.00

          1. Table | Building Construction Expenditures, 2011 - 2031

        4. 7.8.4 Residential Building Construction

          $323.00

          1. Table | Residential Building Construction Expenditures, 2011 - 2031

        5. 7.8.5 Residential Improvements & Repairs

          $323.00

          1. Table | Residential Improvement & Repair Expenditures, 2011 - 2031

        6. 7.8.6 Housing Completions

          $323.00

          1. Table | New Housing Indicators, 2011 - 2031

          2. Figure 7-1 | New Housing Square Footage by Housing Type, 2006 - 2021

        7. 7.8.7 Housing Stock

          $323.00

          1. Table | Housing Stock by Type, 2011 - 2031

          2. Figure 7-2 | Housing Stock: Share by Year of Construction, 2021

        8. 7.8.8 Consumer Financing

          $791.00

          1. Table | Consumer Financing Environment, 2011 - 2021

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