Shopping & Dining Consumer Insights

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Shopping and dining habits of consumers have changed for many since March 2020, the beginning of the COVID-19 Pandemic Era in the U.S. In some cases, it was an acceleration of existing trends, but in others it prompted major changes. For many consumers, these habits have at least some level of “stickiness” as they have continued in these habits two years after the start of the pandemic.

Shopping and dining activity are core to many consumer-related industries, from the production of food, beverages, and wide variety of consumer goods to the packaging and shipping of these goods to the construction of the facilities needed. Therefore, an investigation into consumer trends can give insight to marketing and product development opportunities.

This report contains analysis and data-based discussions of various pieces of the home improvement industry, including a look at homeownership rates, buying patterns, demographic trends, and other consumer insights.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:

  • data from The Freedonia Group’s proprietary national online survey conducted from April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August 2021, October-November 2021, November-December 2021, February 2022, and May 2022
  • data from syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports

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