Shopping & Dining Consumer Insights

Featuring 14 tables and 21 figures – now available in Excel and Powerpoint! Learn More

Shopping

Shopping and dining habits of consumers have changed for many since March 2020, the beginning of the COVID-19 Pandemic Era in the U.S. In some cases, it was an acceleration of existing trends, but in others it prompted major changes. For many consumers, these habits have at least some level of “stickiness” as they have continued in these habits two years after the start of the pandemic.

Shopping and dining activity are core to many consumer-related industries, from the production of food, beverages, and wide variety of consumer goods to the packaging and shipping of these goods to the construction of the facilities needed. Therefore, an investigation into consumer trends can give insight to marketing and product development opportunities.

This report contains analysis and data-based discussions of various pieces of the home improvement industry, including a look at homeownership rates, buying patterns, demographic trends, and other consumer insights.

This report includes analysis, data, trends, and customized cross tabs using two survey resources:

  • data from The Freedonia Group’s proprietary national online survey conducted from April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August 2021, October-November 2021, November-December 2021, February 2022, and May 2022
  • data from syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports

Back to Top

Purchase Shopping & Dining Consumer Insights by the Section

  1. Shopping & Dining Consumer Insights

    $1,495.00

    1. 1 Introduction

      $323.00

    2. 2 Shopping & Dining Overview

      $2,646.00

      1. 2.1 E-Commerce Sales Outlook

        $1,380.00

        1. Table | E-Commerce Sales by Product Category: 2011, 2016, 2021, &2026

        2. Table | Annual E-Commerce Sales by Product Category: 2018 – 2025

        3. 2.1.1 Right-Sizing & Shipping Container Optimization

          $323.00

        4. 2.1.2 E-Commerce Ready Packaging

          $323.00

      2. 2.2 Annual Parcels/Packages Shipped

        $855.00

        1. 2.2.1 Leading Shipping Companies

          $323.00

          1. Table | Annual Packages Shipped by Shipper: 2018 – 2021

        2. 2.2.2 Shipping Containers

          $553.00

          1. Table | Packages Shipped by Shipping Container: 2011, 2016, 2021, &2026

          2. Table | Annual Packages Shipped by Shipping Container 2018 – 2025

      3. 2.3 Foodservice Revenue by Dine-In vs. Off-Premises Dining

        $398.00

        1. 2.3.1 Scope

          $323.00

        2. 2.3.2 Historical Trends

          $323.00

        3. 2.3.3 Forecast

          $349.00

          1. Table | Foodservice Revenues by Dine-In, Carryout, &Delivery, 2016 – 2021 & 2026

    3. 3 COVID-19 Concerns

      $2,792.00

      1. 3.1 Concerns about COVID-19 Exposure Remain

        $1,768.00

        1. 3.1.1 Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021

          $323.00

          1. Figure 3-1. Concerns about COVID-19 Exposure, 2021

        2. 3.1.2 In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery

          $323.00

          1. Figure 3-2. Concerns about COVID-19 Infection from Restaurant or Delivery Staff, 2022

        3. 3.1.3 Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends

          $629.00

          1. Table | Coronavirus Health Concerns: “I am concerned about the…”, 2020 – 2022

          2. Figure 3-3. COVID-19 Statistics, March 2020 – August 2022

        4. 3.1.4 Concerns about COVID-19 Variants

          $652.00

          1. Figure 3-4. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 – 2022

      2. 3.2 Negative Personal Effects of the Pandemic

        $1,017.00

        1. 3.2.1 Negative Effects Reported in 2020 and 2021

          $651.00

          1. Table | Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020 – 2021

        2. 3.2.2 Continuing Mental and Physical Health Effects

          $346.00

          1. Table | Changes in Mental & Physical Symptoms during the Pandemic, 2022

    4. 4 COVID-19 Impacts on Shopping

      $1,813.00

      1. 4.1 First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020

        $569.00

        1. Table | Coronavirus Food Ordering Habits: “Because of the coronavirus, I have for the first time used…”, 2020

      2. 4.2 Boosted Online Grocery Shopping Activity Continuing Through 2022

        $944.00

        1. Table | Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020 – 2021

        2. Figure 4-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 – 2022

      3. 4.3 In-Store Shopping Patterns

        $323.00

        1. Figure 4-2. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021 – 2022

    5. 5 COVID-19 Impacts on Dining Out

      $625.00

      1. 5.1 Most Consumers Are Still Holding off on Dining Out

        $323.00

        1. Figure 5-1. Restaurant Eating Habits, 2021 – 2022

      2. 5.2 Increased Use of Food Carryout and Delivery

        $335.00

        1. Figure 5-2. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 – 2022

    6. 6 Online Shopping Habits

      $1,121.00

      1. 6.1 Online Shopping Habits: By Age

        $366.00

        1. Table | “Do You Shop Online For Home Delivery?” Online Shopping Habits by Age, 2021

      2. 6.2 Online Shopping Habits: Rural vs. Urban Settings

        $364.00

        1. Table | “Do You Shop Online For Home Delivery?” Online Shopping Habits by Rural vs. Urban Setting, 2021

      3. 6.3 Online Shopping Habits: By Income

        $382.00

        1. Table | “Do You Shop Online For Home Delivery?” Online Shopping Habits by Household Income Bracket, 2021

    7. 7 Psychographics

      $2,976.00

      1. 7.1 How Do Consumers Feel About Shopping?

        $2,229.00

        1. 7.1.1 Purpose-Driven Shopping

          $440.00

          1. Figure 7-1. “When shopping, I just get what I need and leave,” by Gender, Age, &Generation, 2022

          2. Figure 7-2. “I decide what I want before I go shopping,” by Gender, Age, &Generation, 2022

        2. 7.1.2 Shopping Around

          $503.00

          1. Figure 7-3. “When I shop, I usually visit a variety of stores,” by Gender, Age, &Generation, 2022

          2. Figure 7-4. “I like to shop around before making a purchase,” by Gender, Age, &Generation, 2022

        3. 7.1.3 Shopping Alone

          $323.00

          1. Figure 7-5. “I prefer to go shopping alone,” by Gender, Age, &Generation, 2022

        4. 7.1.4 Shopping as an Enjoyable Pursuit

          $440.00

          1. Figure 7-6. “I enjoy shopping, even when I don’t make a purchase” by Gender, Age, &Generation, 2022

          2. Figure 7-7. “Shopping is a great way to relax” by Gender, Age, &Generation, 2022

        5. 7.1.5 Shopping Motivations

          $613.00

          1. Figure 7-8. “My number one goal when shopping is to save as much money as possible,” by Gender, Age, &Generation, 2022

          2. Figure 7-9. “The offer of ‘free shipping’ attracts me to a shopping website,” 2013 – 2022

          3. Figure 7-10. “The offer of ‘free shipping’ attracts me to a shopping website,” by Gender, Age, &Generation, 2022

      2. 7.2 How Do Consumers Feel About Dining Out?

        $740.00

        1. 7.2.1 Celebrations

          $323.00

          1. Figure 7-11. “I typically celebrate special occasions at restaurants,” by Gender, Age, &Generation, 2022

        2. 7.2.2 Fast Food

          $323.00

          1. Figure 7-12. “Eating at a fast food restaurant is fun,” by Gender, Age, &Generation, 2022

        3. 7.2.3 Dining Out vs. Preparing a Meal

          $323.00

          1. Figure 7-13. “I'd rather prepare a meal than eat at a restaurant,” by Gender, Age, &Generation, 2022

    8. 8 Appendix

      $2,674.00

      1. 8.1 Related Studies

        $2,620.00

Back to Top