Siding

As Quoted In Plastics News

Siding demand will benefit from the projected recovery in housing completions through 2016, with such low-cost materials as fiber cement, stucco and brick taking market share from vinyl.

US demand to reach 96.5 million squares in 2016

US demand for siding is forecast to advance 8.4 percent per year through 2016 to 96.5 million squares, valued at $11.4 billion. Growth will be spurred by a rise in housing completions from a depressed 2011 base. Although housing completions will remain below the level reached at their cyclical peak in 2006, the recovery will spur above average gains in the residential siding market.

Fiber cement, stucco, brick to see fastest gains

Among material types, brick, stucco and fiber cement siding are forecast to see the fastest demand gains through 2016, rising at double-digit paces. The South and West regions of the US -- where such materials are most often installed -- are forecast to see the strongest growth in population and housing activity through 2016. Brick and fiber cement see wide use in the South, while stucco is most commonly used in the West region. Thus, as more homes are built and remodeled to meet the needs of the regions’ increasing populations, demand for those siding materials will also grow.

Fiber cement siding will continue to take market share from other materials, such as vinyl and wood. Demand for fiber cement siding will be fueled by its ability to be made into siding that resembles more costly materials, such as brick or stone. Fiber cement siding demand will also be supported by continuing consumer acceptance of the material based on its performance properties, such as resistance to degradation caused by insect attack and moisture.

Vinyl siding accounted for the largest share of siding demand in 2011, with a 37 percent share of the market in area terms. Vinyl siding will continue to lead the market in 2016, with innovations such as vinyl siding and products that better resemble natural materials (e.g., wood, stone) aiding demand.

New housing to rebound as largest siding market

Residential improvements and repairs were the largest market for siding in 2011, reflecting the low level of new housing activity in that year. Generally, new housing is the largest market for siding, as most siding materials are not replaced unless they are severely worn or damaged. The projected rebound in housing completions through 2016 will re-establish new housing as the largest market for siding.

Gains for nonresidential siding will be driven by rising building construction in this market. The office and commercial and lodging segments, which exhibited the most rapid siding demand declines of all nonresidential market segments between 2006 and 2011, will post the best growth going forward as more retail sites and office buildings are erected. Many of these structures will be sided with fiber cement and stucco, which are lower-cost alternatives to brick, wood and stone.

Study Scope

This study analyzes the 64.5 million square US siding industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by siding material (e.g., vinyl, fiber cement, stucco, brick, wood, metal panels, concrete and stone, EIFS), market (residential, nonresidential) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 33 industry players, including James Hardie, Ply Gem and CertainTeed.

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Purchase Siding by the Section

  1. Siding

    $5,100.00

    1. 1 INTRODUCTION

      $82.00

    2. 2 EXECUTIVE SUMMARY

      $102.00

      1. Table | SIDING DEMAND (million squares)

    3. 3 MARKET ENVIRONMENT

      $2,262.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $139.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $156.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Trends

        $255.00

        1. 3.4.1 Personal Income & Expenditures

          $105.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion 2005 dollars)

        2. 3.4.2 Consumer Financing

          $142.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2001-2011

      5. 3.5 Building Construction

        $843.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

        2. 3.5.1 Residential Buildings

          $502.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE (million units)

          4. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

        3. 3.5.2 Nonresidential Buildings

          $234.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion 2005 dollars)

          2. Table | NONRESIDENTIAL BUILDING STOCK (billion 2005 dollars)

          3. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion 2005 dollars)

      6. 3.6 Regulatory & Environmental Trends

        $289.00

        1. 3.6.1 Environmental Issues

          $90.00

        2. 3.6.2 Green Building Standards

          $92.00

        3. 3.6.3 Recycling

          $82.00

        4. 3.6.4 Other Regulatory Issues

          $82.00

      7. 3.7 Pricing Trends

        $99.00

        1. Table | SIDING PRICING TRENDS (dollars per square)

      8. 3.8 Materials & Technology Trends

        $82.00

      9. 3.9 Historical Market Trends

        $88.00

        1. Table | SIDING MARKET, 2001-2011

      10. 3.10 US-Canadian Softwood Timber Dispute

        $82.00

      11. 3.11 Foreign Trade

        $105.00

        1. Table | SIDING PRODUCTS FOREIGN TRADE (million dollars)

      12. 3.12 International Activity

        $125.00

    4. 4 MATERIALS

      $3,522.00

      1. 4.1 General

        $251.00

        1. 4.1.1 Area Outlook

          $82.00

          1. Table | SIDING DEMAND BY MATERIAL IN AREA TERMS (million squares)

        2. 4.1.2 Value Outlook

          $82.00

          1. Table | SIDING DEMAND BY MATERIAL IN VALUE TERMS (million dollars)

        3. 4.1.3 Installed Costs

          $84.00

      2. 4.2 Vinyl Siding

        $436.00

        1. Table | VINYL SIDING DEMAND (million squares)

        2. 4.2.1 Markets

          $101.00

        3. 4.2.2 Products

          $82.00

        4. 4.2.3 Characteristics

          $125.00

        5. 4.2.4 Suppliers

          $82.00

      3. 4.3 Fiber Cement

        $275.00

        1. Table | FIBER CEMENT SIDING DEMAND (million squares)

        2. 4.3.1 Markets

          $97.00

        3. 4.3.2 Products

          $94.00

        4. 4.3.3 Suppliers

          $82.00

      4. 4.4 Stucco

        $222.00

        1. Table | STUCCO SIDING DEMAND (million squares)

        2. 4.4.1 Markets

          $82.00

        3. 4.4.2 Products

          $107.00

        4. 4.4.3 Suppliers

          $82.00

      5. 4.5 Brick Siding

        $414.00

        1. Table | BRICK SIDING DEMAND BY MARKET (million squares)

        2. 4.5.1 Markets

          $117.00

        3. 4.5.2 Products

          $219.00

          1. Table | BRICK SIDING DEMAND BY PRODUCT (million squares)

          2. Table | CLAY BRICK SIDING DEMAND (million squares)

          3. Table | BRICK VENEER SIDING DEMAND (million squares)

        4. 4.5.3 Suppliers

          $82.00

      6. 4.6 Wood Siding

        $842.00

        1. Table | WOOD SIDING DEMAND BY MARKET (million squares)

        2. 4.6.1 Markets

          $100.00

        3. 4.6.2 Products

          $581.00

          1. Table | WOOD SIDING DEMAND BY PRODUCT (million squares)

          2. Table | LUMBER & WOOD SHINGLE SIDING DEMAND (million squares)

          3. Table | PLYWOOD SIDING DEMAND (million squares)

          4. Table | HARDBOARD SIDING DEMAND (million squares)

          5. Table | OTHER ENGINEERED WOOD SIDING DEMAND (million squares)

        4. 4.6.3 Suppliers

          $82.00

      7. 4.7 Metal Panels

        $188.00

        1. Table | METAL PANEL SIDING DEMAND (million squares)

        2. 4.7.1 Markets

          $82.00

        3. 4.7.2 Products

          $82.00

        4. 4.7.3 Suppliers

          $82.00

      8. 4.8 Concrete & Stone

        $356.00

        1. Table | CONCRETE & STONE SIDING DEMAND (million squares)

        2. 4.8.1 Markets

          $82.00

        3. 4.8.2 Products

          $224.00

          1. Table | CONCRETE & STONE SIDING DEMAND BY PRODUCT (million squares)

          2. Table | CONCRETE BLOCK SIDING DEMAND (million squares)

          3. Table | PRECAST PANEL & OTHER SIDING DEMAND (million squares)

        4. 4.8.3 Suppliers

          $82.00

      9. 4.9 EIFS

        $176.00

        1. Table | EIFS SIDING DEMAND (million squares)

        2. 4.9.1 Markets

          $82.00

        3. 4.9.2 Products

          $82.00

        4. 4.9.3 Suppliers

          $82.00

      10. 4.10 Other Siding

        $361.00

        1. Table | OTHER SIDING DEMAND BY MARKET & MATERIAL (million squares)

        2. 4.10.1 Steel Siding

          $82.00

          1. Table | STEEL SIDING DEMAND (million squares)

        3. 4.10.2 Polypropylene Siding

          $82.00

          1. Table | POLYPROPYLENE SIDING DEMAND (million squares)

        4. 4.10.3 Aluminum Siding

          $87.00

          1. Table | ALUMINUM SIDING DEMAND (million squares)

        5. 4.10.4 All Other Siding

          $82.00

          1. Table | ALL OTHER SIDING DEMAND (million squares)

    5. 5 MARKETS

      $1,941.00

      1. 5.1 General

        $92.00

        1. Table | SIDING DEMAND BY MARKET (million squares)

      2. 5.2 Residential

        $1,024.00

        1. Table | RESIDENTIAL SIDING DEMAND BY MARKET & MATERIAL (million squares)

        2. 5.2.1 New Residential

          $494.00

          1. Table | NEW RESIDENTIAL SIDING DEMAND (million squares)

          2. Table | NEW SINGLE-FAMILY HOUSING SIDING DEMAND (million squares)

          3. Table | NEW MULTIFAMILY HOUSING SIDING DEMAND (million squares)

          4. Table | NEW MANUFACTURED HOUSING SIDING DEMAND (million squares)

        3. 5.2.2 Improvements & Repairs

          $348.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR SIDING DEMAND (million squares)

      3. 5.3 Nonresidential

        $825.00

        1. Table | NONRESIDENTIAL SIDING DEMAND BY MARKET & MATERIAL (million squares)

        2. 5.3.1 New

          $155.00

          1. Table | NEW NONRESIDENTIAL SIDING DEMAND (million squares)

        3. 5.3.2 Improvements & Repairs

          $146.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR SIDING DEMAND (million squares)

        4. 5.3.3 Demand by Building Type

          $341.00

          1. Table | NONRESIDENTIAL SIDING DEMAND BY BUILDING TYPE (million squares)

          2. Table | COMMERCIAL & LODGING SIDING DEMAND (million squares)

          3. Table | INSTITUTIONAL SIDING DEMAND (million squares)

          4. Table | INDUSTRIAL SIDING DEMAND (million squares)

          5. Table | OFFICE SIDING DEMAND (million squares)

          6. Table | OTHER NONRESIDENTIAL SIDING DEMAND (million squares)

    6. 6 REGIONS

      $2,040.00

      1. 6.1 General

        $453.00

        1. 6.1.1 Regional Demographic & Economic Activity

          $82.00

        2. 6.1.2 Economic Outlook

          $90.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION (billion 2005 dollars)

        3. 6.1.3 Population Patterns

          $95.00

          1. Table | POPULATION BY REGION (million persons)

        4. 6.1.4 Construction Activity

          $82.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION (billion 2005 dollars)

        5. 6.1.5 Housing Trends

          $107.00

          1. Table | REGIONAL HOUSING INDICATORS (thousand units)

      2. 6.2 Regional Siding Demand

        $1,587.00

        1. Table | SIDING DEMAND BY REGION (million squares)

        2. 6.2.1 Northeast

          $307.00

          1. Table | NORTHEAST SIDING DEMAND BY SUBREGION & MARKET (million squares)

          2. Table | NORTHEAST SIDING DEMAND BY MATERIAL (million squares)

        3. 6.2.2 Midwest

          $338.00

          1. Table | MIDWEST SIDING DEMAND BY SUBREGION & MARKET (million squares)

          2. Table | MIDWEST SIDING DEMAND BY MATERIAL (million squares)

        4. 6.2.3 South

          $506.00

          1. Table | SOUTH SIDING DEMAND BY SUBREGION & MARKET (million squares)

          2. Table | SOUTH SIDING DEMAND BY MATERIAL (million squares)

        5. 6.2.4 West

          $401.00

          1. Table | WEST SIDING DEMAND BY SUBREGION & MARKET (million squares)

          2. Table | WEST SIDING DEMAND BY MATERIAL (million squares)

    7. 7 INDUSTRY STRUCTURE

      $4,350.00

      1. 7.1 General

        $82.00

      2. 7.2 Industry Composition

        $126.00

        1. Table | SIDING REVENUES FOR SELECTED SIDING MANUFACTURERS, 2011 (million dollars)

      3. 7.3 Market Share by Company

        $160.00

      4. 7.4 Market Share by Material

        $147.00

        1. 7.4.1 Vinyl Siding

          $82.00

        2. 7.4.2 Stucco & EIFS Siding

          $82.00

        3. 7.4.3 Wood Siding

          $82.00

        4. 7.4.4 Brick Siding

          $82.00

        5. 7.4.5 Fiber Cement Siding

          $82.00

        6. 7.4.6 Metal Panel Siding

          $82.00

      5. 7.5 Manufacturing

        $82.00

      6. 7.6 Competitive Strategies

        $135.00

      7. 7.7 Marketing

        $163.00

      8. 7.8 Distribution

        $108.00

      9. 7.9 Mergers & Acquisitions

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      10. 7.10 Company Profiles

        $3,238.00

        1. 7.10.1 Alcoa Incorporated

          $82.00

        2. 7.10.2 Associated Materials LLC

          $166.00

        3. 7.10.3 Berkshire Hathaway Incorporated

          $98.00

        4. 7.10.4 BlueScope Steel Limited

          $187.00

        5. 7.10.5 Boise Cascade Holdings LLC

          $82.00

        6. 7.10.6 Boral Limited

          $132.00

        7. 7.10.7 Cedar Valley Shingle Systems Incorporated

          $82.00

        8. 7.10.8 Clarke Group

          $82.00

        9. 7.10.9 Coronado Stone Products Company

          $82.00

        10. 7.10.10 Crane Group

          $82.00

        11. 7.10.11 CRH plc

          $195.00

        12. 7.10.12 Exteria Building Products LLC

          $82.00

        13. 7.10.13 Georgia Gulf Corporation

          $148.00

        14. 7.10.14 Hardie (James) Industries SE

          $113.00

        15. 7.10.15 HeidelbergCement AG

          $122.00

        16. 7.10.16 Kaycan Limited

          $104.00

        17. 7.10.17 Koch Industries Incorporated

          $82.00

        18. 7.10.18 Louisiana-Pacific Corporation

          $82.00

        19. 7.10.19 Mitten Incorporated

          $82.00

        20. 7.10.20 NCI Building Systems Incorporated

          $141.00

        21. 7.10.21 Nichiha Corporation

          $102.00

        22. 7.10.22 Nucor Corporation

          $91.00

        23. 7.10.23 Owens Corning

          $82.00

        24. 7.10.24 Ply Gem Holdings Incorporated

          $193.00

        25. 7.10.25 ProVia Door Incorporated

          $92.00

        26. 7.10.26 Rollex Corporation

          $82.00

        27. 7.10.27 RPM International Incorporated

          $90.00

        28. 7.10.28 Saint-Gobain

          $190.00

        29. 7.10.29 Schweiter Technologies AG

          $82.00

        30. 7.10.30 Sto AG

          $82.00

        31. 7.10.31 Verzatec SA de CV

          $82.00

        32. 7.10.32 Weyerhaeuser Company

          $82.00

        33. 7.10.33 Wienerberger Baustoffindustrie AG

          $82.00

      11. 7.11 Additional Companies Mentioned in Study

        $87.00

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