Wall Coverings

Gains will be driven by a recovery in construction activity -- especially the residential sector -- and by a turn-around in wallpaper, which has suffered from negative consumer perceptions.

US demand to rise 8.2% annually through 2015

Demand for wall coverings is projected to advance 8.2 percent annually from a weak 2010 base to $2.2 billion in 2015. Gains will be driven by a recovery in construction activity, especially in the residential sector. Demand for wall coverings will also benefit from the turnaround in the prospects for wallpaper, which has suffered from negative consumer perceptions and stiff competition from paint and coatings.

Dominant wall panels segment to also be fastest growing

Wall panel products will be the fastest growing wall coverings type through 2015. Sales of wall panel products will benefit from the expected recovery in residential construction activity, coupled with improving prospects in nonresidential construction markets. Laminate panels, in particular sheet panels, will continue to dominate demand, but greater growth prospects will emerge for several products at opposite ends of the value spectrum. For example, demand for low cost finished gypsum board panels will benefit from the long anticipated recovery in manufactured housing; while sales of higher-end solid wood panels will benefit from growth in new single family housing.

Wallpaper products is projected to be the second fastest growing wall coverings segment through 2015. Sales of wallpaper products have been in decline for more than a decade, reflecting changes in consumer preferences away from wallpaper in favor of paint and coatings. However, the development of products such as wallpaper borders, custom wallpaper and textured wallpaper is expected to breathe new life into a previously depressed product category. Also, advances in wallpaper technology, which make these products easier to apply and remove, will expand sales opportunities. In addition, the more positive prospects for building construction in both residential and nonresidential markets through 2015 will benefit demand for wallpaper.

Demand for decorative tile wall coverings is projected to increase at a slightly slower rate than wallpaper products through 2015. Gains will derive primarily from a recovery in new housing construction, although consumption will also benefit from accelerating new nonresidential construction. In addition, the recovery in construction markets will also lead to growth in improvement and repair spending in both residential and nonresidential markets, supporting increased demand for ceramic tile in bathroom and kitchen renovations. Higher-end products, such as glass tile, will provide outsized niche growth prospects.

Study Scope

This study analyzes the $1.4 billion US wall covering industry. It presents historical demand data for the years 2000, 2005 and 2010, and forecasts for 2015 and 2020 by product (e.g., laminate panels, solid wood panels, wallpaper, decorative tile), market (e.g., residential, nonresidential) and US region.

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 37 industry players, including OMNOVA Solutions, Georgia-Pacific and Dal-Tile.

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  1. Wall Coverings

    $4,800.00

    1. 1 INTRODUCTION

      $85.00

    2. 2 EXECUTIVE SUMMARY

      $128.00

      1. Table | WALL COVERINGS DEMAND (million dollars)

    3. 3 MARKET ENVIRONMENT

      $2,799.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Environment

        $213.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $199.00

        1. Table | POPULATION & HOUSEHOLDS (million persons)

      4. 3.4 Consumer Spending Outlook

        $140.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

      5. 3.5 Consumer Financing Overview

        $173.00

        1. Table | CONSUMER FINANCING ENVIRONMENT, 2000-2010

      6. 3.6 Building Construction Overview

        $969.00

        1. Table | BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

        2. 3.6.1 Residential

          $573.00

          1. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

          2. Table | NEW HOUSING INDICATORS

          3. Table | HOUSING STOCK BY TYPE (million units)

          4. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES (billion dollars)

        3. 3.6.2 Nonresidential

          $276.00

          1. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES (billion dollars)

          2. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES (billion dollars)

          3. Table | NONRESIDENTIAL BUILDING FLOOR SPACE (billion square feet)

      7. 3.7 Historical Market Trends

        $130.00

        1. Table | WALL COVERINGS MARKET, 2000-2010

      8. 3.8 Pricing

        $116.00

        1. Table | WALL COVERINGS PRICING

      9. 3.9 Environmental & Regulatory Issues

        $305.00

        1. 3.9.1 Manufacturing Issues

          $139.00

        2. 3.9.2 Indoor Air Quality Issues

          $151.00

      10. 3.10 World Overview

        $156.00

      11. 3.11 Foreign Trade

        $238.00

        1. Table | WALL COVERINGS FOREIGN TRADE

        2. 3.11.1 Imports

          $88.00

        3. 3.11.2 Exports

          $82.00

      12. 3.12 Competitive Wall Coverings Outlook

        $140.00

        1. Table | WALL SPACE COVERINGS COMPARISON (million square feet)

    4. 4 PRODUCTS

      $2,818.00

      1. 4.1 General

        $178.00

        1. Table | WALL COVERINGS DEMAND BY PRODUCT (million dollars)

      2. 4.2 Wall Panels

        $1,008.00

        1. Table | WALL PANELS SUPPLY & DEMAND (million dollars)

        2. 4.2.1 Products

          $719.00

          1. Table | WALL PANELS DEMAND BY PRODUCT (million dollars)

          2. Table | LAMINATE WALL PANELS DEMAND (million dollars)

          3. Table | SOLID WOOD PANELS DEMAND (million dollars)

          4. Table | OTHER WALL PANELS DEMAND (million dollars)

        3. 4.2.2 Markets

          $114.00

          1. Table | WALL PANELS DEMAND BY MARKET (million dollars)

        4. 4.2.3 Suppliers

          $108.00

      3. 4.3 Wallpaper

        $907.00

        1. Table | WALLPAPER SUPPLY & DEMAND (million dollars)

        2. 4.3.1 Products

          $576.00

          1. Table | WALLPAPER DEMAND BY PRODUCT (million dollars)

        3. 4.3.2 Markets

          $82.00

          1. Table | WALLPAPER DEMAND BY MARKET (million dollars)

        4. 4.3.3 Suppliers

          $82.00

      4. 4.4 Decorative Tile

        $726.00

        1. Table | DECORATIVE TILE SUPPLY & DEMAND (million dollars)

        2. 4.4.1 Products

          $434.00

          1. Table | DECORATIVE TILE DEMAND BY PRODUCT (million dollars)

        3. 4.4.2 Markets

          $100.00

          1. Table | DECORATIVE TILE DEMAND BY MARKET (million dollars)

        4. 4.4.3 Suppliers

          $82.00

    5. 5 MARKETS

      $1,804.00

      1. 5.1 General

        $147.00

        1. Table | WALL COVERINGS DEMAND BY MARKET (million dollars)

      2. 5.2 Residential Markets

        $786.00

        1. Table | RESIDENTIAL WALL COVERINGS DEMAND (million dollars)

        2. 5.2.1 New Housing

          $105.00

          1. Table | NEW RESIDENTIAL WALL COVERINGS DEMAND (million dollars)

        3. 5.2.2 Residential Improvement & Repair

          $181.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR WALL COVERINGS DEMAND (million dollars)

        4. 5.2.3 Demand by Housing Type

          $339.00

          1. Table | RESIDENTIAL WALL COVERINGS DEMAND BY HOUSING TYPE (million dollars)

          2. Table | SINGLE-FAMILY WALL COVERINGS DEMAND (million dollars)

          3. Table | MULTIFAMILY WALL COVERINGS DEMAND

          4. Table | MANUFACTURED HOUSING WALL COVERINGS DEMAND (million dollars)

      3. 5.3 Nonresidential Markets

        $871.00

        1. Table | NONRESIDENTIAL WALL COVERINGS DEMAND (million dollars)

        2. 5.3.1 New Building

          $123.00

          1. Table | NEW NONRESIDENTIAL WALL COVERINGS DEMAND (million dollars)

        3. 5.3.2 Improvement & Repair

          $114.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR WALL COVERINGS DEMAND (million dollars)

        4. 5.3.3 Demand by Building Type

          $459.00

          1. Table | NONRESIDENTIAL WALL COVERINGS DEMAND BY BUILDING TYPE (million dollars)

          2. Table | OFFICE & COMMERCIAL WALL COVERINGS DEMAND (million dollars)

          3. Table | INSTITUTIONAL WALL COVERINGS DEMAND (million dollars)

          4. Table | INDUSTRIAL WALL COVERINGS DEMAND (million dollars)

          5. Table | OTHER NONRESIDENTIAL WALL COVERINGS DEMAND (million dollars)

    6. 6 REGIONS

      $1,483.00

      1. 6.1 General

        $113.00

      2. 6.2 Regional Demographic & Economic Trends

        $372.00

        1. 6.2.1 Economic Outlook

          $92.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION (billion dollars)

        2. 6.2.2 Population Patterns

          $87.00

          1. Table | POPULATION BY REGION (million persons)

        3. 6.2.3 Construction Activity

          $82.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION (billion dollars)

        4. 6.2.4 Housing Trends

          $88.00

          1. Table | REGIONAL HOUSING INDICATORS (thousand units)

      3. 6.3 Regional Demand for Wall Coverings

        $998.00

        1. Table | WALL COVERINGS DEMAND BY REGION (million dollars)

        2. 6.3.1 Northeast

          $183.00

          1. Table | NORTHEAST WALL COVERINGS DEMAND (million dollars)

        3. 6.3.2 Midwest

          $179.00

          1. Table | MIDWEST WALL COVERINGS DEMAND (million dollars)

        4. 6.3.3 South

          $327.00

          1. Table | SOUTH WALL COVERINGS DEMAND (million dollars)

        5. 6.3.4 West

          $224.00

          1. Table | WEST WALL COVERINGS DEMAND (million dollars)

    7. 7 INDUSTRY STRUCTURE

      $4,338.00

      1. 7.1 General

        $104.00

        1. Table | WALL COVERINGS SALES BY COMPANY, 2010 (million dollars)

      2. 7.2 Industry Composition

        $92.00

      3. 7.3 Market Share

        $82.00

      4. 7.4 Acquisitions & Divestitures

        $82.00

      5. 7.5 Cooperative Agreements

        $111.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      6. 7.6 Competitive Strategies

        $138.00

      7. 7.7 Manufacturing

        $82.00

      8. 7.8 Marketing

        $88.00

      9. 7.9 Distribution

        $131.00

      10. 7.10 Company Profiles

        $3,432.00

        1. 7.10.1 ACCRA Fine Wood Products

          $82.00

        2. 7.10.2 Armstrong World Industries Incorporated

          $92.00

        3. 7.10.3 Blonder Company

          $82.00

        4. 7.10.4 Blue Mountain Wallcoverings Incorporated

          $82.00

        5. 7.10.5 Brewster Home Fashions

          $89.00

        6. 7.10.6 Corporacion Empresarial Roca SA

          $122.00

        7. 7.10.7 Crane Company

          $101.00

        8. 7.10.8 Crossville Incorporated

          $134.00

        9. 7.10.9 Decorative Panels International Incorporated

          $82.00

        10. 7.10.10 Fletcher Building Limited

          $161.00

        11. 7.10.11 Foss Manufacturing Company LLC

          $82.00

        12. 7.10.12 Illinois Tool Works Incorporated

          $82.00

        13. 7.10.13 Jacaranda Incorporated

          $82.00

        14. 7.10.14 Josephson (J.) Incorporated

          $82.00

        15. 7.10.15 KI

          $82.00

        16. 7.10.16 Koch Industries Incorporated

          $207.00

        17. 7.10.17 Len-Tex Corporation

          $82.00

        18. 7.10.18 Marazzi Group SpA

          $135.00

        19. 7.10.19 Mohawk Industries Incorporated

          $184.00

        20. 7.10.20 National Gypsum Company

          $85.00

        21. 7.10.21 OMNOVA Solutions Incorporated

          $201.00

        22. 7.10.22 Owens Corning

          $103.00

        23. 7.10.23 Panariagroup Industrie Ceramiche SpA

          $127.00

        24. 7.10.24 Patrick Industries Incorporated

          $91.00

        25. 7.10.25 RJ Millwork Solutions

          $82.00

        26. 7.10.26 RJF International Corporation

          $195.00

        27. 7.10.27 Roysons Corporation

          $82.00

        28. 7.10.28 RPM International Incorporated

          $82.00

        29. 7.10.29 Saint-Gobain

          $154.00

        30. 7.10.30 Schumacher (F.) & Company

          $82.00

        31. 7.10.31 Seabrook Wallcoverings Incorporated

          $82.00

        32. 7.10.32 Sellers & Josephson Incorporated

          $82.00

        33. 7.10.33 Steelcase Incorporated

          $82.00

        34. 7.10.34 US Vinyl Manufacturing Corporation

          $82.00

        35. 7.10.35 Vescom BV

          $82.00

        36. 7.10.36 Wallquest Incorporated

          $82.00

        37. 7.10.37 York Wallcoverings Incorporated

          $82.00

      11. 7.11 Additional Companies Mentioned in the Study

        $82.00

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