Wine Packaging

Growth will be supported by continued favorable gains in domestic wine consumption and production, and by changing alcoholic beverage preferences of younger consumers in favor of wine.

US demand to rise 4.4% annually through 2019

Demand for wine packaging in the US is projected to increase 4.4 percent annually to $3.0 billion in 2019. Growth will be supported by continued favorable gains in domestic wine consumption and production. In addition, advances will be spurred by increasing disposable personal incomes and changing alcoholic beverage preferences occurring with younger consumers. These changes include the preference for wine over beer among millennials and a larger share of millennials consuming wine on a daily basis than that in other age groups. Opportunities for related packaging will benefit from its key role in marketing since it is the packaging that creates an initial impression of the wine and also has the ability to enhance the perception of the wine’s quality.

Alternative wine packaging to outpace glass bottles

Glass bottles, the long-time traditional wine container, will continue to dominate the container mix in value and volume terms. However, competition is increasing from a growing variety of alternative package formats and sizes offering greater economy or convenience. The fastest gains for containers will be outside the dominant 750-milliliter size, including both smaller- and larger-sized offerings. While most of these alternative containers have not captured substantial volume, they have become more prominent in recent years and are valued by smaller wineries seeking to make their products stand out on retail shelves that typically feature a sea of glass bottles and boxed wines. Robust advances will occur for single-serving container options such as plastic bottles, aseptic cartons, aluminum cans, and cups and goblets as these containers boast the advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. Bag-in-box packaging will experience above average growth due to its lower cost per unit of volume and greater adoption of the format for 1.5- and 3-liter premium offerings, thereby changing the image of “boxed wine” as being inferior in quality to bottled wines.

Closures to benefit from a widening array of types

Wine closure opportunities will be driven by rising packaged wine production, with changes in the container mix necessitating a widening array of closure types. This trend will fuel strong opportunities for aluminum and plastic screw caps and plastic dispensing closures. Though continuing to face intensified competition from alternative closures, cork demand will be sustained by the entrenched position of glass bottles in the wine industry and the cost-competitiveness and improved performance of technical corks. Cork demand will also benefit from the stronger cultural preference for corks in the US than in other countries.

Study coverage

This Freedonia industry study analyzes the $2.4 billion US wine packaging industry. It presents historical demand data (2004, 2009 and 2014) and forecasts (2019 and 2024) by container (e.g., glass bottles, bag-in-box packaging, plastic bottles, aseptic cartons), closure (e.g., natural corks, synthetic corks, aluminum screw caps), accessory (e.g., labels, capsules, boxes and carriers, wire hoods) and bulk packaging type (IBCs, flexitanks, drums). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 36 industry competitors, including Ardagh Group, Owens-Illinois, and E&J Gallo Winery.

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  1. Wine Packaging

    $5,300.00

    1. 1 INTRODUCTION

      $168.00

    2. 2 EXECUTIVE SUMMARY

      $197.00

      1. Table | WINE PACKAGING DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,681.00

      1. 3.1 General

        $92.00

      2. 3.2 Macroeconomic Outlook

        $306.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic & Household Trends

        $271.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Income & Spending

        $173.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES

      5. 3.5 Retail Sales

        $279.00

        1. Table | RETAIL SALES

      6. 3.6 Alcoholic Beverage Industry Overview

        $221.00

        1. Table | ALCOHOLIC BEVERAGE SUPPLY & DEMAND

      7. 3.7 Wine Industry Overview

        $573.00

        1. 3.7.1 Supply & Demand

          $251.00

          1. Table | WINE SUPPLY & DEMAND

        2. 3.7.2 Bulk Wine

          $129.00

          1. Table | BULK WINE SUPPLY & DEMAND

        3. 3.7.3 Product Trends

          $134.00

          1. Table | WINE PRODUCTION BY CONTAINER SIZE

          2. CHART II-1 WINE PRODUCTION BY CONTAINER SIZE, 2004-2024

      8. 3.8 Packaging Industry Overview

        $462.00

        1. Table | PACKAGING SUPPLY & DEMAND

        2. 3.8.1 Paper

          $82.00

        3. 3.8.2 Plastic

          $85.00

        4. 3.8.3 Metal

          $82.00

        5. 3.8.4 Glass & Wood

          $82.00

      9. 3.9 Environmental & Regulatory Issues

        $303.00

    4. 4 OVERVIEW

      $747.00

      1. 4.1 General

        $198.00

        1. Table | WINE PACKAGING DEMAND BY TYPE

        2. CHART III-1 WINE PACKAGING DEMAND BY TYPE, 2014

      2. 4.2 Foreign Trade

        $206.00

        1. Table | US FOREIGN TRADE IN WINE PACKAGING

      3. 4.3 Pricing

        $209.00

        1. Table | SELECTED PRICES FOR WINE PACKAGING

      4. 4.4 World Market

        $134.00

    5. 5 CONTAINERS

      $1,845.00

      1. 5.1 General

        $150.00

        1. Table | WINE CONTAINER DEMAND BY TYPE

        2. CHART IV-1 WINE CONTAINER DEMAND BY TYPE, 2014

      2. 5.2 Glass Bottles

        $246.00

        1. Table | GLASS BOTTLE DEMAND IN WINE PACKAGING

      3. 5.3 Bag-in-Box Packaging

        $218.00

        1. Table | BAG-IN-BOX DEMAND IN WINE PACKAGING

      4. 5.4 Plastic Bottles

        $175.00

        1. Table | PLASTIC BOTTLE DEMAND IN WINE PACKAGING

      5. 5.5 Aseptic Cartons

        $225.00

        1. Table | ASEPTIC CARTON DEMAND IN WINE PACKAGING

      6. 5.6 Other Containers

        $832.00

        1. Table | OTHER WINE CONTAINER DEMAND BY TYPE

        2. 5.6.1 Pouches

          $191.00

        3. 5.6.2 Aluminum Cans

          $123.00

        4. 5.6.3 Cups & Goblets

          $139.00

        5. 5.6.4 Kegs

          $210.00

        6. 5.6.5 All Other

          $107.00

    6. 6 CLOSURES

      $1,392.00

      1. 6.1 General

        $144.00

        1. Table | WINE CLOSURE DEMAND BY TYPE

        2. CHART V-1 WINE CLOSURE DEMAND BY TYPE, 2014

      2. 6.2 Natural Corks

        $490.00

        1. Table | NATURAL CORK CLOSURE DEMAND IN WINE PACKAGING

        2. 6.2.1 Full Natural Corks

          $98.00

        3. 6.2.2 Technical Corks

          $196.00

      3. 6.3 Synthetic Corks

        $221.00

        1. Table | SYNTHETIC CORK CLOSURE DEMAND IN WINE PACKAGING

      4. 6.4 Aluminum Screw Caps

        $232.00

        1. Table | ALUMINUM SCREW CAP DEMAND IN WINE PACKAGING

      5. 6.5 Other Wine Closures

        $305.00

        1. Table | OTHER WINE CLOSURE DEMAND BY TYPE

        2. 6.5.1 Plastic

          $126.00

        3. 6.5.2 All Other

          $129.00

    7. 7 OTHER WINE PACKAGING

      $1,277.00

      1. 7.1 General

        $82.00

        1. Table | OTHER WINE PACKAGING DEMAND BY TYPE

      2. 7.2 Accessories

        $860.00

        1. Table | WINE PACKAGING ACCESSORY DEMAND BY TYPE

        2. CHART VI-1 WINE PACKAGING ACCESSORY DEMAND BY TYPE, 2014

        3. 7.2.1 Labels

          $383.00

          1. Table | LABEL DEMAND IN WINE PACKAGING

        4. 7.2.2 Capsules

          $251.00

          1. Table | CAPSULE DEMAND IN WINE PACKAGING

        5. 7.2.3 Boxes & Carriers

          $105.00

          1. Table | BOX & CARRIER DEMAND IN WINE PACKAGING

        6. 7.2.4 Wire Hoods

          $82.00

          1. Table | WIRE HOOD DEMAND IN WINE PACKAGING

      3. 7.3 Bulk Packaging

        $358.00

        1. Table | WINE BULK PACKAGING DEMAND BY TYPE

        2. 7.3.1 Intermediate Bulk Containers

          $161.00

        3. 7.3.2 Flexitanks

          $103.00

        4. 7.3.3 Drums

          $82.00

    8. 8 INDUSTRY STRUCTURE

      $5,333.00

      1. 8.1 General

        $141.00

        1. Table | US WINE PACKAGING SALES BY COMPANY, 2014

      2. 8.2 Market Share

        $712.00

        1. CHART VII-1 US WINE PACKAGING MARKET SHARE, 2014

        2. 8.2.1 Glass Bottles

          $221.00

          1. CHART VII-2 US GLASS WINE BOTTLE MARKET SHARE, 2014

        3. 8.2.2 Non-Glass Wine Containers

          $82.00

          1. CHART VII-3 US NON-GLASS WINE CONTAINER MARKET SHARE, 2014

        4. 8.2.3 Closures

          $186.00

          1. CHART VII-4 US WINE CLOSURE MARKET SHARE, 2014

        5. 8.2.4 Wine Packaging Accessories

          $174.00

          1. CHART VII-5 US WINE PACKAGING ACCESSORY MARKET SHARE, 2014

      3. 8.3 Acquisitions & Divestitures

        $216.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      4. 8.4 Competitive Strategies

        $129.00

      5. 8.5 Manufacturing

        $162.00

      6. 8.6 Marketing & Distribution

        $194.00

      7. 8.7 Cooperative Agreements

        $172.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      8. 8.8 Company Profiles

        $4,563.00

        1. 8.8.1 Amcor Limited

          $285.00

        2. 8.8.2 Ardagh Group SA

          $181.00

        3. 8.8.3 Avery Dennison Corporation

          $182.00

        4. 8.8.4 Ball Corporation

          $164.00

        5. 8.8.5 CCL Industries Incorporated

          $83.00

        6. 8.8.6 Corticeira Amorim SGPS SA

          $154.00

        7. 8.8.7 Encore Glass Incorporated

          $87.00

        8. 8.8.8 Enoplastic SpA

          $114.00

        9. 8.8.9 EnVino

          $82.00

        10. 8.8.10 Environmental Packaging Technologies Incorporated

          $82.00

        11. 8.8.11 Exal Group

          $82.00

        12. 8.8.12 Gallo (E&J) Winery

          $91.00

        13. 8.8.13 G3 Enterprises Incorporated

          $193.00

        14. 8.8.14 Guala Closures SpA

          $136.00

        15. 8.8.15 Hoover Container Solutions Incorporated

          $98.00

        16. 8.8.16 International Paper Company

          $135.00

        17. 8.8.17 Janson Industrie SA

          $82.00

        18. 8.8.18 Liqui-Box Corporation

          $102.00

        19. 8.8.19 Maverick Enterprises Incorporated

          $129.00

        20. 8.8.20 Multi-Color Corporation

          $135.00

        21. 8.8.21 Oeneo SA

          $90.00

        22. 8.8.22 Owens-Illinois Group Incorporated

          $156.00

        23. 8.8.23 Plastipak Holdings Incorporated

          $163.00

        24. 8.8.24 PPi Technologies Group

          $82.00

        25. 8.8.25 Saverglass sas

          $130.00

        26. 8.8.26 Scholle Corporation

          $138.00

        27. 8.8.27 Silgan Holdings Incorporated

          $82.00

        28. 8.8.28 Silva (MA) Cortiças Limitada

          $133.00

        29. 8.8.29 Snyder Industries Incorporated

          $116.00

        30. 8.8.30 Tapp Label Company LLC

          $139.00

        31. 8.8.31 Tetra Laval International SA

          $135.00

        32. 8.8.32 TricorBraun Incorporated

          $103.00

        33. 8.8.33 UPM-Kymmene Corporation

          $167.00

        34. 8.8.34 Vine Valley Ventures LLC

          $82.00

        35. 8.8.35 Vinventions LLC

          $197.00

        36. 8.8.36 Vitro SAB de CV

          $114.00

      9. 8.9 Additional Companies in Wine Packaging

        $258.00

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