US wipes demand will grow 6.1 percent annually through 2011, propelled by new products and further market segmentation. Baby wipes will remain the top selling type while disinfectant and medicated wipes will grow faster. Spunlaced nonwovens will lead gains by substrate, while surfactants pace demand among the chemicals which saturate wipes.
This study analyzes the $1.6 billion US wipes industry. It presents historical demand data for 1996, 2001 and 2006 and forecasts to 2011 and 2016 by market (e.g., personal care, household care, automotive, pet care, manufacturing, health care, commercial), by substrate (e.g., spunlaced nonwovens, airlaid nonwovens), and by chemical (e.g., emollients, surfactants).
The study also considers market environment factors, details industry structure, evaluates company market share and profiles 32 major producers Kimberly-Clark, Nice-Pak, Procter & Gamble, Rockline, and Clorox.