Demand for wipes in the US is forecast to increase 3.9 percent per annum through 2013. Wipes will continue to benefit from features such as ease-of-use, disposability, portability, and reduced risk of cross-contamination. Baby wipes will remain the top selling type while newer, task-specific wipes in non-diaper applications grow faster.
This study analyzes the $1.9 billion US wipes industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by market (e.g., personal care, household care, manufacturing, health care, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens), and chemical (e.g., surfactants, emollients).
The study also considers market environment factors, details industry structure, evaluates company market share, and profiles 35 industry players, including Kimberly-Clark, Nice-Pak, and Procter & Gamble.