Wipes

As Quoted In Infection Control Today

Wipes will continue to benefit from their ease of use, disposability, portability, and reduced risk of cross-contamination, although disposability could restrain sales based on environmental concerns.

US demand to rise 5.1% annually through 2016

Demand for wipes in the US is forecast to rise 5.1 percent per year to $2.5 billion in 2016. Sales of wipes will be aided by ongoing improvements in the economy, such as a rebound in manufacturing activity and an acceleration in consumer spending. Wipes will continue to benefit from features such as ease of use, disposability, portability, and reduced risk of cross-contamination.

While disposability has been a primary advantage in the growth of wipes, it also has the potential to restrain sales as more consumers become attuned to environmental concerns, such as solid waste generation, biodegradability, and recyclability. In response to environmental concerns, product innovations are increasingly centered on the incorporation of recycled fibers, natural ingredients, or biodegradable materials, which also boost value gains.

Hygiene, cleaning wipes to pace consumer segment

During the 2007-2009 recession, consumers economized by using private label wipes, by shifting away from taskspecific wipes to general-purpose products, or by returning to traditional cleaning methods (e.g., chemical cleaning product with rags, paper towels, or tissues). Going forward, convenience, consumer acceptance, and innovation will remain driving forces in the consumer market, with personal hygiene and general purpose household cleaning wipes projected to register the fastest gains.

Personal hygiene wipes will enjoy increased market penetration; the concept of wet bathroom tissue as part of a standard bathroom routine is gaining acceptance especially since the industry has become diligent in developing not only flushable but also dispersible products. Growth in general purpose disinfectant wipes will be propelled by the appeal of one-step cleaning. The large and more established baby wipes category is primarily driven by gains in the infant population. Further growth will be slowed as many consumers who used less expensive baby wipes for nondiaper applications during the recession return to task-specific wipes as conditions improve.

Manufacturing to be fastest growing industrial wipes

The industrial wipes market will continue to improve from its lackluster performance during the 2007-2009 recession, benefiting from an acceleration in manufacturing activity through 2016. As such, wipes geared towards the manufacturing market are projected to achieve above average gains through the forecast period. In addition, demand for industrial wipes will benefit from product innovations and expanding applications. Among industrial wipes, manufacturing and health care types will remain the two largest segments, together accounting for nearly three-quarters of demand.

Study Scope

This study analyzes the $1.9 billion US wipes industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by market (e.g., personal care, household care, health care, manufacturing, commercial), substrate (e.g., spunlaced nonwovens, airlaid nonwovens) and chemical (e.g., solvents, surfactants, fragrances).

The study also considers market environment factors, details industry structure, evaluates company market share and profiles 43 industry participants such as Kimberly-Clark, Nice-Pak, and Procter & Gamble.

Back to Top

Purchase Wipes by the Section

  1. Wipes

    $5,100.00

    1. 1 INTRODUCTION

      $83.00

    2. 2 EXECUTIVE SUMMARY

      $126.00

      1. Table | WIPES DEMAND (million dollars)

    3. 3 MARKET ENVIRONMENT

      $2,612.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Overview

        $152.00

        1. Table | MACROECONOMIC INDICATORS (billion 2005 dollars)

      3. 3.3 Demographic Trends

        $125.00

        1. Table | POPULATION (million persons)

      4. 3.4 Household Trends

        $115.00

        1. Table | HOUSEHOLDS & HOUSING STOCK (million)

      5. 3.5 Consumer Spending Trends

        $120.00

        1. Table | PERSONAL CONSUMPTION EXPENDITURES (billion dollars)

      6. 3.6 Cosmetic & Toiletry Industry Outlook

        $161.00

        1. Table | COSMETIC & TOILETRY SUPPLY & DEMAND (million dollars)

      7. 3.7 Specialty Household Cleaners Industry Outlook

        $132.00

        1. Table | SPECIALTY HOUSEHOLD CLEANER DEMAND (million dollars)

      8. 3.8 Manufacturing Outlook

        $178.00

        1. Table | MANUFACTURERS' SHIPMENTS (billion dollars)

      9. 3.9 Health Care Providers & Facilities

        $254.00

        1. 3.9.1 Medical Providers

          $136.00

          1. Table | MEDICAL PROVIDERS (thousands)

        2. 3.9.2 Patient Activity

          $95.00

          1. Table | PATIENT ACTIVITY (millions)

      10. 3.10 Retail Sector Trends

        $161.00

        1. Table | RETAIL SALES (billion dollars)

      11. 3.11 Retail Wipes Market Overview

        $163.00

        1. Table | RETAIL WIPES MARKET (million dollars)

      12. 3.12 Competitive Wiping Products Overview

        $126.00

        1. Table | COMPETITIVE WIPING PRODUCTS DEMAND (million dollars)

      13. 3.13 Pricing Trends

        $82.00

        1. Table | SELECTED WIPES PRICES (cents per unit)

      14. 3.14 Environmental & Regulatory Issues

        $534.00

        1. 3.14.1 Consumer Wipes Regulations

          $102.00

        2. 3.14.2 Industrial Wipes Regulations

          $120.00

        3. 3.14.3 Flushability & Other Environmental Issues

          $258.00

      15. 3.15 Historical Market Trends

        $82.00

        1. Table | WIPES MARKET, 2001-2011

      16. 3.16 World Wipes Market

        $142.00

      17. 3.17 Production & Foreign Trade

        $82.00

    4. 4 PRODUCT & MARKET OVERVIEW

      $526.00

      1. 4.1 General

        $82.00

      2. 4.2 Product Overview

        $414.00

        1. Table | WIPES DEMAND BY TYPE & SUBSTRATE (million dollars)

        2. 4.2.1 Wet Wipes

          $164.00

          1. Table | WET WIPES DEMAND BY MARKET & PRODUCT (million dollars)

        3. 4.2.2 Dry Wipes

          $115.00

          1. Table | DRY WIPES DEMAND BY MARKET & PRODUCT (million dollars)

      3. 4.3 Market Overview

        $86.00

        1. Table | WIPES DEMAND BY MARKET (million dollars)

    5. 5 CONSUMER MARKETS

      $2,756.00

      1. 5.1 General

        $168.00

        1. Table | CONSUMER WIPES DEMAND BY MARKET (million dollars)

      2. 5.2 Personal Care

        $1,883.00

        1. Table | PERSONAL CARE WIPES DEMAND BY PRODUCT (million dollars)

        2. 5.2.1 Baby Wipes

          $368.00

          1. Table | BABY WIPES DEMAND

        3. 5.2.2 Hand & Body Wipes

          $947.00

          1. Table | HAND & BODY WIPES DEMAND (million dollars)

          2. Table | PERSONAL HYGIENE WIPES DEMAND (million dollars)

          3. Table | MOIST TOWELETTES DEMAND (million dollars)

          4. Table | MEDICATED WIPES DEMAND (million dollars)

          5. Table | OTHER HAND & BODY WIPES DEMAND

        4. 5.2.3 Facial Wipes

          $360.00

          1. Table | FACIAL WIPES DEMAND (million dollars)

          2. Table | FACIAL CLEANSING WIPES DEMAND (million dollars)

          3. Table | OTHER FACIAL WIPES DEMAND

        5. 5.2.4 Other Personal Care Wipes

          $82.00

          1. Table | OTHER PERSONAL CARE WIPES DEMAND

      3. 5.3 Household Care

        $502.00

        1. Table | HOUSEHOLD CARE WIPES DEMAND BY APPLICATION (million dollars)

        2. 5.3.1 General Purpose Cleaning Wipes

          $132.00

          1. Table | GENERAL PURPOSE CLEANING WIPES DEMAND (million dollars)

        3. 5.3.2 Floor Care Wipes

          $162.00

          1. Table | FLOOR CARE WIPES DEMAND (million dollars)

        4. 5.3.3 Other Household Care Wipes

          $82.00

          1. Table | OTHER HOUSEHOLD CARE WIPES DEMAND (million dollars)

      4. 5.4 Other Consumer

        $202.00

        1. Table | OTHER CONSUMER WIPES DEMAND (million dollars)

        2. 5.4.1 Automotive Wipes

          $82.00

        3. 5.4.2 Pet Care Wipes

          $82.00

        4. 5.4.3 All Other Consumer Wipes

          $82.00

    6. 6 INDUSTRIAL MARKETS

      $1,615.00

      1. 6.1 General

        $156.00

        1. Table | INDUSTRIAL WIPES DEMAND BY MARKET (million dollars)

      2. 6.2 Health Care

        $551.00

        1. Table | HEALTH CARE WIPES DEMAND BY PRODUCT & END USER (million dollars)

        2. 6.2.1 Applications

          $267.00

        3. 6.2.2 End Users

          $110.00

      3. 6.3 Manufacturing

        $479.00

        1. Table | MANUFACTURING WIPES DEMAND BY APPLICATION (million dollars)

        2. 6.3.1 Special Purpose Wipes

          $206.00

          1. Table | SPECIAL PURPOSE WIPES DEMAND (million dollars)

        3. 6.3.2 General Purpose Wipes

          $107.00

          1. Table | GENERAL PURPOSE WIPES DEMAND

      4. 6.4 Commercial

        $333.00

        1. Table | COMMERCIAL WIPES DEMAND (million dollars)

        2. 6.4.1 Foodservice Wipes

          $88.00

          1. Table | FOODSERVICE WIPES DEMAND (million dollars)

        3. 6.4.2 Other Commercial Wipes

          $131.00

          1. Table | OTHER COMMERCIAL WIPES DEMAND (million dollars)

      5. 6.5 Other Industrial

        $95.00

        1. Table | OTHER INDUSTRIAL WIPES DEMAND

    7. 7 RAW MATERIALS

      $962.00

      1. 7.1 General

        $82.00

        1. Table | RAW MATERIALS DEMAND IN WIPES

      2. 7.2 Substrates

        $520.00

        1. Table | SUBSTRATE DEMAND IN WIPES (million dollars)

        2. 7.2.1 Spunlaced Nonwovens

          $150.00

          1. Table | SPUNLACED NONWOVEN DEMAND IN WIPES (million dollars)

        3. 7.2.2 Airlaid Nonwovens

          $135.00

          1. Table | AIRLAID NONWOVEN DEMAND IN WIPES (million dollars)

        4. 7.2.3 Other Substrates

          $96.00

          1. Table | OTHER SUBSTRATE DEMAND IN WIPES (million dollars)

      3. 7.3 Chemicals

        $400.00

        1. Table | CHEMICAL DEMAND IN WIPES (million dollars)

        2. 7.3.1 Solvents

          $82.00

          1. Table | SOLVENT DEMAND IN WIPES

        3. 7.3.2 Surfactants

          $82.00

          1. Table | SURFACTANT DEMAND IN WIPES (million dollars)

        4. 7.3.3 Fragrances

          $82.00

          1. Table | FRAGRANCE DEMAND IN WIPES

        5. 7.3.4 Other Chemicals

          $179.00

          1. Table | OTHER CHEMICALS DEMAND IN WIPES (million dollars)

    8. 8 INDUSTRY STRUCTURE

      $5,132.00

      1. 8.1 General

        $106.00

        1. Table | US WIPES SALES BY COMPANY, 2011 (million dollars)

      2. 8.2 Market Share

        $316.00

        1. 8.2.1 Converters' Level

          $151.00

        2. 8.2.2 Retail Level

          $113.00

      3. 8.3 Industry Restructuring

        $82.00

        1. Table | SELECTED ACQUISITIONS & DIVESTITURES

      4. 8.4 Competitive Strategies

        $373.00

        1. 8.4.1 New Product Development

          $82.00

        2. 8.4.2 Product Line Extension

          $82.00

        3. 8.4.3 Low Cost Position

          $82.00

        4. 8.4.4 Product Placement

          $82.00

        5. 8.4.5 Market Segmentation

          $82.00

        6. 8.4.6 Cooperative Agreements

          $82.00

      5. 8.5 Manufacturing

        $117.00

      6. 8.6 Contract Manufacturing

        $94.00

      7. 8.7 Packaging Trends

        $106.00

      8. 8.8 Marketing & Advertising

        $82.00

      9. 8.9 Distribution

        $114.00

      10. 8.10 Company Profiles

        $4,154.00

        1. 8.10.1 Albaad Massuot Yitzhak Limited

          $82.00

        2. 8.10.2 American Hygienics Corporation

          $111.00

        3. 8.10.3 Barry-Wehmiller Companies Incorporated

          $82.00

        4. 8.10.4 Berkshire Corporation

          $266.00

        5. 8.10.5 Buckeye Technologies Incorporated

          $82.00

        6. 8.10.6 Cascades Incorporated

          $82.00

        7. 8.10.7 Celanese Corporation

          $82.00

        8. 8.10.8 Clorox Company

          $157.00

        9. 8.10.9 Contec Incorporated

          $82.00

        10. 8.10.10 Covidien plc

          $82.00

        11. 8.10.11 Diamond Wipes International Incorporated

          $86.00

        12. 8.10.12 DuPont (EI) de Nemours

          $160.00

        13. 8.10.13 Energizer Holdings Incorporated

          $86.00

        14. 8.10.14 Fibematics Incorporated

          $89.00

        15. 8.10.15 Freudenberg & Company KG

          $107.00

        16. 8.10.16 Glatfelter (PH) Company

          $82.00

        17. 8.10.17 GOJO Industries Incorporated

          $84.00

        18. 8.10.18 HDK Industries Incorporated

          $82.00

        19. 8.10.19 Holm (Jacob) & Sons AG

          $83.00

        20. 8.10.20 Illinois Tool Works Incorporated

          $433.00

        21. 8.10.21 Johnson & Johnson

          $119.00

        22. 8.10.22 Johnson (SC) & Son Incorporated

          $92.00

        23. 8.10.23 Kimberly-Clark Corporation

          $196.00

        24. 8.10.24 Koch Industries Incorporated

          $99.00

        25. 8.10.25 Meridian Industries Incorporated

          $82.00

        26. 8.10.26 National Towelette Company Incorporated

          $82.00

        27. 8.10.27 National Wiper Alliance

          $82.00

        28. 8.10.28 Nehemiah Manufacturing Company

          $82.00

        29. 8.10.29 New Pig Corporation

          $132.00

        30. 8.10.30 Nice-Pak Products Incorporated

          $111.00

        31. 8.10.31 OMNOVA Solutions Incorporated

          $82.00

        32. 8.10.32 Polymer Group Incorporated

          $111.00

        33. 8.10.33 Procter & Gamble Company

          $109.00

        34. 8.10.34 Reckitt Benckiser plc

          $82.00

        35. 8.10.35 Rockline Industries Incorporated

          $86.00

        36. 8.10.36 Royal Paper Converting Incorporated

          $82.00

        37. 8.10.37 Sage Products Incorporated

          $82.00

        38. 8.10.38 STERIS Corporation

          $82.00

        39. 8.10.39 Suominen Corporation

          $104.00

        40. 8.10.40 Svenska Cellulosa AB

          $101.00

        41. 8.10.41 3M Company

          $82.00

        42. 8.10.42 Tufco Technologies Incorporated

          $82.00

        43. 8.10.43 Unilever Group

          $82.00

      11. 8.11 Additional Companies in the Wipes Industry

        $91.00

Back to Top