Wood & Competitive Decking

Decking growth rate accelerates

Rising consumer confidence will promote gains in the large residential improvement and repair market. In the aftermath of the 2007-2009 recession, significant uncertainty persisted and many homeowners were reluctant to undertake decking projects. Many of the homeowners who postponed these plans will be able to undertake them over the forecast period. Rising market share for wood-plastic composite and plastic decking materials will boost value gains, as these products are sold at a higher pricing point than wood decking.

Wood-plastic composites rise in popularity

According to Wood & Competitive Decking, a new report from The Freedonia Group, alternative materials to wood decking, particularly wood-plastic composite and plastic, are expected to experience above average annual gains in demand through 2020. These materials have the advantage of requiring far less maintenance than wood decks. Wood-plastic composite decking is popular with consumers seeking decks that have longevity while maintaining a wood-like appearance. The rising use of capstone-coated decking, which provides enhanced protection against mold growth and premature degradation, will further boost wood-plastic composite decking demand. Plastic decking demand will be driven by the increased adoption of cellular PVC decking, which resembles natural wood and provides strong protection against the elements.

Wood retains dominant position

Freedonia projects that wood decking will continue to account for the majority of demand in volume and value terms. Wood’s dominant market position is due to the material’s low initial cost and the large installed base of wood decks, as some consumers will be reluctant to switch materials when renovating decks. However, US demand for wood decking is forecast to grow much more slowly than composite and plastic lumber through 2020.

Decking growth rate accelerates

The residential market was the largest end use for decking in 2015, with nearly three-fifths of demand. Rising private residential improvement and repair spending will boost spending on decking projects. Decking gains will also be supported by strong increases in new housing completions. In addition to boosting the new residential market, housing construction will aid the improvement and repair market because decks are often added within the first year after the house is built. Residential demand will be further driven by the trend toward increasing the square footage of decks, which will require more deck boards and railings. Many homeowners will seek to build outdoor kitchens, while firepits, hot tubs, and areas for seating and gathering are also popular uses for residential decks.

Study coverage

Wood & Competitive Decking analyzes the US wood and competitive decking market. It presents historical demand data (2005, 2010, 2015) as well as forecasts (2020, 2025) by product (wood, wood-plastic, plastic & other), market (residential building, nonresidential building, nonbuilding) and region of the US. The study also considers key market environment factors, assesses the industry structure, analyzes company market share and profiles US industry competitors.

Freedonia's market research studies provide timely access to reliable, unbiased analysis from which to benchmark performance and answer critical questions: Is your business growing faster or slower than the overall market? Is your organization gaining or losing market share? Which products and markets are the most desirable to explore for expansion? Are there industry trends or competitor activities that present a threat or opportunity to your business?

Studies offer a great ROI and can help business leaders make informed, analytically driven decisions. When considering the time, effort, and expertise that goes into it, our off-the-shelf research saves our clients time and money.

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  1. Wood & Competitive Decking

    $5,600.00

    1. 1 INTRODUCTION

      $146.00

    2. 2 EXECUTIVE SUMMARY

      $126.00

      1. Table | DECKING DEMAND

    3. 3 MARKET ENVIRONMENT

      $2,417.00

      1. 3.1 General

        $82.00

      2. 3.2 Macroeconomic Trends

        $163.00

        1. Table | MACROECONOMIC INDICATORS

      3. 3.3 Demographic Trends

        $228.00

        1. Table | POPULATION & HOUSEHOLDS

      4. 3.4 Consumer Trends

        $246.00

        1. 3.4.1 Consumer Spending

          $87.00

          1. Table | PERSONAL CONSUMPTION EXPENDITURES

        2. 3.4.2 Consumer Financing

          $139.00

          1. Table | CONSUMER FINANCING ENVIRONMENT, 2005-2015

      5. 3.5 Construction Trends

        $1,069.00

        1. Table | CONSTRUCTION EXPENDITURES

        2. 3.5.1 Building Construction

          $755.00

          1. Table | BUILDING CONSTRUCTION EXPENDITURES

          2. Table | RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          3. Table | HOUSING COMPLETIONS

          4. Table | HOUSING STOCK BY TYPE

          5. CHART II-1 YEAR OF CONSTRUCTION OF HOUSING STOCK, 2015

          6. Table | RESIDENTIAL IMPROVEMENT & REPAIR EXPENDITURES

          7. Table | NONRESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES

          8. Table | NONRESIDENTIAL BUILDING STOCK

          9. Table | NONRESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES

        3. 3.5.2 Nonbuilding Construction

          $186.00

          1. Table | NONBUILDING CONSTRUCTION EXPENDITURES

          2. Table | NONBUILDING CONSTRUCTION STOCK

      6. 3.6 Historical Market Trends & Seasonality

        $151.00

        1. Table | DECKING MARKET, 2005-2015

        2. CHART II-2 DECKING DEMAND GROWTH, 2006-2015

      7. 3.7 Pricing

        $86.00

        1. Table | DECKING PRICES

      8. 3.8 Regulatory & Environmental Issues

        $359.00

        1. 3.8.1 Building Codes

          $122.00

        2. 3.8.2 Treated Lumber

          $102.00

        3. 3.8.3 Environmental

          $114.00

      9. 3.9 Foreign Trade

        $82.00

    4. 4 OVERVIEW

      $910.00

      1. 4.1 General

        $84.00

      2. 4.2 Demand by Volume

        $245.00

        1. Table | DECKING DEMAND BY MATERIAL & FUNCTION

        2. 4.2.1 Demand by Material Type

          $145.00

        3. 4.2.2 Demand by Function

          $82.00

      3. 4.3 Demand by Value

        $206.00

        1. Table | DECKING MARKET VALUE BY MATERIAL & FUNCTION

        2. 4.3.1 Demand by Material Type

          $82.00

        3. 4.3.2 Demand by Function

          $82.00

      4. 4.4 Volume & Value Demand Comparison

        $82.00

        1. CHART III-1 DECKING VOLUME DEMAND BY MATERIAL, 2015

        2. CHART III-2 DECKING VALUE DEMAND BY MATERIAL, 2015

      5. 4.5 Installed Costs

        $82.00

        1. CHART III-3 INSTALLATION INFORMATION FOR SELECTED DECKING MATERIALS

      6. 4.6 Life Cycle Costs

        $148.00

        1. Table | LIFE CYCLE COST COMPARISON BY DECKING MATERIAL

        2. Table | MAJOR CHARACTERISTICS OF DECKING MATERIAL TYPES

      7. 4.7 Competitive Environment

        $95.00

        1. Table | RESIDENTIAL DECKING INDICATORS

    5. 5 PRODUCTS

      $4,042.00

      1. 5.1 General

        $82.00

      2. 5.2 Wood

        $1,485.00

        1. Table | WOOD DECKING DEMAND BY FUNCTION

        2. 5.2.1 Demand by Volume & Value

          $87.00

        3. 5.2.2 Demand by Function

          $82.00

        4. 5.2.3 Demand by Type

          $1,041.00

          1. Table | WOOD DECKING DEMAND BY TYPE

          2. CHART IV-1 ADVANTAGES OF SELECTED WOOD DECKING MATERIALS

          3. Table | PRESSURE-TREATED WOOD DECKING DEMAND BY FUNCTION & SPECIES

          4. Table | REDWOOD DECKING DEMAND

          5. Table | CEDAR DECKING DEMAND

          6. Table | TROPICAL HARDWOOD & OTHER WOOD DECKING DEMAND

        5. 5.2.4 Markets

          $179.00

          1. Table | WOOD DECKING DEMAND BY MARKET & APPLICATION

        6. 5.2.5 Installation Methods

          $97.00

          1. Table | WOOD DECKING DEMAND BY INSTALLATION METHOD

        7. 5.2.6 Suppliers

          $82.00

      3. 5.3 Wood-Plastic Composite

        $1,200.00

        1. Table | WOOD-PLASTIC COMPOSITE DECKING DEMAND BY FUNCTION

        2. 5.3.1 Demand by Volume & Value

          $91.00

        3. 5.3.2 Demand by Function

          $82.00

        4. 5.3.3 Demand by Surface Treatment

          $170.00

          1. Table | WOOD-PLASTIC COMPOSITE DECKING DEMAND BY SURFACE TREATMENT

        5. 5.3.4 Product Characteristics

          $140.00

        6. 5.3.5 Product Development

          $84.00

        7. 5.3.6 Demand by Material Type

          $215.00

          1. Table | WOOD-PLASTIC COMPOSITE DECKING DEMAND BY TYPE

          2. Table | WOOD-POLYETHYLENE DECKING DEMAND BY FUNCTION

        8. 5.3.7 Markets

          $154.00

          1. Table | WOOD-PLASTIC COMPOSITE DECKING DEMAND BY MARKET & APPLICATION

        9. 5.3.8 Installation Methods

          $101.00

          1. Table | WOOD-PLASTIC COMPOSITE DECKING DEMAND BY INSTALLATION METHOD

        10. 5.3.9 Market Share

          $149.00

          1. CHART IV-2 WOOD-PLASTIC COMPOSITE DECKING MARKET SHARE, 2015

      4. 5.4 Plastic & Other

        $1,287.00

        1. Table | PLASTIC & OTHER DECKING DEMAND BY FUNCTION

        2. 5.4.1 Demand by Volume & Value

          $82.00

        3. 5.4.2 Demand by Function

          $82.00

        4. 5.4.3 Demand by Material Type

          $952.00

          1. Table | PLASTIC & OTHER DECKING DEMAND BY MATERIAL TYPE

          2. Table | PLASTIC DECKING DEMAND BY MATERIAL TYPE

          3. Table | VINYL DECKING DEMAND BY FUNCTION

          4. Table | VINYL DECKING DEMAND BY TYPE

          5. Table | POLYETHYLENE & OTHER PLASTICS DECKING DEMAND BY MATERIAL & FUNCTION

          6. CHART IV-3 PLASTIC DECKING MARKET SHARE, 2015

          7. Table | OTHER DECKING MATERIALS DEMAND BY FUNCTION

        5. 5.4.4 Markets

          $143.00

          1. Table | PLASTIC & OTHER DECKING DEMAND BY MARKET & APPLICATION

        6. 5.4.5 Installation Methods

          $82.00

          1. Table | PLASTIC & OTHER DECKING DEMAND BY INSTALLATION METHOD

    6. 6 MARKETS

      $1,834.00

      1. 6.1 General

        $141.00

        1. Table | DECKING DEMAND BY MARKET & APPLICATION

        2. CHART V-1 DECKING DEMAND BY MARKET, 2015

      2. 6.2 Residential

        $1,021.00

        1. Table | RESIDENTIAL DECKING DEMAND BY APPLICATION & MATERIAL

        2. 6.2.1 New

          $116.00

          1. Table | NEW RESIDENTIAL DECKING DEMAND BY MATERIAL

        3. 6.2.2 Improvements & Repairs

          $247.00

          1. Table | RESIDENTIAL IMPROVEMENT & REPAIR DECKING DEMAND BY MATERIAL

        4. 6.2.3 Housing Types

          $518.00

          1. Table | RESIDENTIAL DECKING DEMAND BY HOUSING TYPE

          2. Table | SINGLE-FAMILY HOUSING DECKING DEMAND BY APPLICATION & MATERIAL

          3. Table | MULTIFAMILY HOUSING DECKING DEMAND BY APPLICATION & MATERIAL

          4. Table | MANUFACTURED HOUSING DECKING DEMAND BY APPLICATION & MATERIAL

      3. 6.3 Nonresidential

        $314.00

        1. Table | NONRESIDENTIAL DECKING DEMAND BY APPLICATION & MATERIAL

        2. 6.3.1 New

          $110.00

          1. Table | NEW NONRESIDENTIAL DECKING DEMAND BY MATERIAL

        3. 6.3.2 Improvements & Repairs

          $82.00

          1. Table | NONRESIDENTIAL IMPROVEMENT & REPAIR DECKING DEMAND BY MATERIAL

      4. 6.4 Nonbuilding Construction

        $358.00

        1. Table | NONBUILDING CONSTRUCTION DECKING DEMAND BY APPLICATION & MATERIAL

        2. 6.4.1 New

          $82.00

          1. Table | NEW NONBUILDING CONSTRUCTION DECKING DEMAND BY MATERIAL

        3. 6.4.2 Improvements & Repairs

          $137.00

          1. Table | NONBUILDING CONSTRUCTION IMPROVEMENT & REPAIR DECKING DEMAND BY MATERIAL

    7. 7 REGIONS

      $2,066.00

      1. 7.1 General

        $103.00

      2. 7.2 Regional Demographic & Economic Activity

        $597.00

        1. 7.2.1 Population Patterns

          $170.00

          1. Table | POPULATION BY REGION

        2. 7.2.2 Economic Outlook

          $138.00

          1. Table | GROSS DOMESTIC PRODUCT BY REGION

        3. 7.2.3 Construction Activity

          $113.00

          1. Table | CONSTRUCTION EXPENDITURES BY REGION

        4. 7.2.4 Housing Trends

          $145.00

          1. Table | REGIONAL HOUSING INDICATORS

      3. 7.3 Regional Demand for Decking

        $1,366.00

        1. Table | DECKING DEMAND BY REGION

        2. CHART VI-1 DECKING DEMAND BY REGION, 2015

        3. 7.3.1 Northeast

          $226.00

          1. Table | NORTHEAST: DECKING DEMAND BY SUBREGION & MARKET

        4. 7.3.2 Midwest

          $285.00

          1. Table | MIDWEST: DECKING DEMAND BY SUBREGION & MARKET

        5. 7.3.3 South

          $420.00

          1. Table | SOUTH: DECKING DEMAND BY SUBREGION & MARKET

        6. 7.3.4 West

          $348.00

          1. Table | WEST: DECKING DEMAND BY SUBREGION & MARKET

    8. 8 INDUSTRY STRUCTURE

      $4,157.00

      1. 8.1 General

        $82.00

      2. 8.2 Industry Composition

        $82.00

      3. 8.3 Market Share

        $175.00

        1. 8.3.1 Wood

          $82.00

        2. 8.3.2 Composite, Plastic, &Other

          $85.00

          1. Table | US COMPOSITE, PLASTIC, &OTHER DECKING SALES BY COMPANY, 2015

      4. 8.4 Product Development

        $123.00

      5. 8.5 Manufacturing

        $155.00

        1. 8.5.1 Wood

          $82.00

        2. 8.5.2 Composite, Plastic, &Other

          $82.00

      6. 8.6 Marketing

        $309.00

        1. 8.6.1 Wood

          $126.00

        2. 8.6.2 Composite, Plastic, &Other

          $121.00

      7. 8.7 Distribution

        $160.00

      8. 8.8 Mergers, Acquisitions, &Divestitures

        $82.00

      9. 8.9 Cooperative Agreements

        $82.00

        1. Table | SELECTED COOPERATIVE AGREEMENTS

      10. 8.10 Company Profiles

        $2,974.00

        1. 8.10.1 Albemarle Corporation

          $82.00

        2. 8.10.2 Associated Materials LLC

          $82.00

        3. 8.10.3 Atrium Corporation

          $82.00

        4. 8.10.4 Axiall Corporation

          $92.00

        5. 8.10.5 Berkshire Hathaway Incorporated

          $88.00

        6. 8.10.6 BlueLinx Holding Incorporated

          $82.00

        7. 8.10.7 Boise Cascade Company

          $88.00

        8. 8.10.8 CPG International LLC

          $154.00

        9. 8.10.9 Crane Group Company

          $82.00

        10. 8.10.10 Deceuninck NV

          $82.00

        11. 8.10.11 Fiberon LLC

          $200.00

        12. 8.10.12 Green Bay Decking LLC

          $82.00

        13. 8.10.13 Headwaters Incorporated

          $82.00

        14. 8.10.14 Hood Companies

          $86.00

        15. 8.10.15 Hoover Treated Wood Products Incorporated

          $82.00

        16. 8.10.16 Huntsman Corporation

          $82.00

        17. 8.10.17 Integrity Composites LLC

          $82.00

        18. 8.10.18 Inteplast Group Limited

          $82.00

        19. 8.10.19 Koch Industries Incorporated

          $82.00

        20. 8.10.20 Koppers Holdings Incorporated

          $82.00

        21. 8.10.21 LB Plastics Incorporated

          $82.00

        22. 8.10.22 Lonza Group Limited

          $82.00

        23. 8.10.23 Mendocino Forest Products Company LLC

          $82.00

        24. 8.10.24 N.E.W. Plastics Corporation

          $82.00

        25. 8.10.25 Ply Gem Holdings Incorporated

          $82.00

        26. 8.10.26 Potlatch Corporation

          $82.00

        27. 8.10.27 Saint-Gobain

          $86.00

        28. 8.10.28 Sherwin-Williams Company

          $129.00

        29. 8.10.29 TAMKO Building Products Incorporated

          $103.00

        30. 8.10.30 Trex Company Incorporated

          $110.00

        31. 8.10.31 Universal Forest Products Incorporated

          $191.00

        32. 8.10.32 VEKA AG

          $84.00

        33. 8.10.33 West Fraser Timber Company Limited

          $82.00

        34. 8.10.34 Westlake Chemical Corporation

          $88.00

        35. 8.10.35 Weyerhaeuser Company

          $82.00

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