Freedonia In The News

Article Title: Low US demand threatens to dirty Whirlpool's outlook
By: Nikki Gamer
Publication: Medill Reports, 12/5/2007
Freedonia Study: World Major Household Appliances (2279)

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“The housing crunch, slowing construction and home sales, is a huge problem,” said Mike Deenan, senior analyst with Ohio-based market research firm Freedonia Group Inc., about the current problems facing the appliance industry. "Whenever a new home is built, a new set of appliances is installed,” he said. “When housing slows, manufacturers are forced to rely on replacement demand, people replacing their existing appliances. The long lifespan of these products means that they are not frequently replaced.”
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Article Title: Home Appliances to Soothe the Aches of Aging Boomers
By: Paul Glader
Publication: The Wall Street Journal, 12/3/2008
Freedonia Study: World Major Household Appliances (2279)

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But for the long term, the appliance industry expects big returns because of baby boomers and hopes of a housing rebound. Freedonia Group Inc. in Cleveland projects major-appliance unit sales in the U.S. will grow to 77.2 million in 2016, from 63.4 million in 2006.
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Article Title: Moulinex Makes Food And Juice Preparation Easier
By: Dubai, UAE
Publication: Middle East Events, 4/28/2009
Freedonia Study: World Major Household Appliances (2279)

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According to market research firm Freedonia Group, Inc, worldwide demand for major household appliances is estimated to increase 3.7% annually through 2009, exceeding 390 million units.
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