Freedonia In The News

Article Title: Latest in battle gear is a prize: batteries
By: Tom Abate
Publication: San Francisco Chronicle, 6/22/2008
Freedonia Study: World Batteries (2095)

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Today, worldwide battery sales total more than $53 billion a year and grow about 7 percent annually, according to a 2005 survey by the Freedonia Group, a market research firm in Cleveland. About two-thirds of the market consists of rechargeable batteries, a category that spans the gamut from the lead-acid clunkers in cars to the lithium-ion power packs in laptops. Disposables, led by the standard alkaline battery, make up the remaining third of the market.
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