Freedonia In The News

Article Title: Freedonia Report Says US Demand for Wipes to Reach $2.5 Billion in 2016
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Publication: GCI, 12/3/2012
Freedonia Study: Wipes (2967)

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Demand for wipes in the U.S. is forecast to rise 5.1% per year to $2.5 billion in 2016, according to a trends report called “Wipes” from The Freedonia Group. The report also notes sales of wipes will be aided by ongoing improvements in the economy and will continue to benefit from features such as ease of use, disposability, portability and reduced risk of cross-contamination. While disposability has been a primary advantage in the growth of wipes, it also has the potential to restrain sales as more consumers become attuned to environmental concerns. And the 2007–2009 recession appears to have had an ongoing impact on buying habits in the consumer wipes segment. During this time, consumers economized by using private label wipes (limiting value sales at the retail level), by shifting away from task-specific wipes to general-purpose products, or by returning to traditional cleaning methods.
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Article Title: U.S. Demand for Wipes to Reach $2.5 Billion in 2016
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Publication: Infection Control Today, 12/6/2012
Freedonia Study: Wipes (2967)

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While disposability has been a primary advantage in the growth of wipes, it also has the potential to restrain sales as more consumers become attuned to environmental concerns. The 2007-2009 recession appears to have had an ongoing impact on buying habits in the consumer wipes segment. During this time, consumers economized by using private label wipes (limiting value sales at the retail level), by shifting away from task-specific wipes to general-purpose products, or by returning to traditional cleaning methods. These and other trends are presented in a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.
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