Freedonia In The News

Article Title: Out of juice
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Publication: The Economist, 1/18/2014
Freedonia Study: Batteries (3075)

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Competition is intensifying, too. Many consumers now buy batteries at discount shops and favour own-label or no-label versions over the pricey branded products. In America the two leading makers, Energizer and Duracell (the latter owned by Procter & Gamble), have lost market share, according to Nick Cunningham of Freedonia, another research firm—though between them they still had 37% of the market in 2012. In Europe all the big manufacturers are thought to be using spare capacity to make batteries for retailers and other own-label competitors.
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Article Title: As P&G considers trimming, Duracell could be disposable
By: Alexander Coolidge
Publication: Cincinnati Enquirer, 12/16/2013
Freedonia Study: Batteries (3075)

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Analysts say Duracell’s mainstay – non-rechargeable, disposable alkaline batteries – has seen demand wane while a worldwide explosion in electronic devices such as cellular phones and tablets has driven sales of re-chargeable batteries. “In the consumer electronics market there is a continuing trend away from primary (non-rechargeable) batteries,” said Nick Cunningham, an analyst at Freedonia Group, a business research company in Cleveland. “This is because high-drain devices such as tablets and smartphones are most effectively powered using rechargeable batteries.”
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