Freedonia In The News

Article Title: Protective Packaging Demand In E-Commerce To Grow 9.6% Annually
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Publication: TheStreet, 5/24/2017
Freedonia Study: Global Protective Packaging Market by Region, Product and Market, 4th Edition (3511)

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Many businesses are finding that the appearance of a shipping package is of equal importance to the consumer as the aesthetic appeal of labels or in-store display packaging. "Unboxing" videos, featuring an individual opening and displaying package contents, have become an indirect marketing tool for consumer electronics firms as well as luxury goods providers.
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