Study #: 3843 | Published: 09/2020 | Pages: 139 | Individual User License: US$ 4,500

US demand for liquid-applied roof coatings is expected to climb 1.8% annually through 2024 to 10.05 million squares valued at $940 million. Gains will be supported by such factors as:

  • a high level of interest – especially among business owners who suffered economic difficulties due to the COVID-19 pandemic – in using roof coatings to fix roofs as a less expensive alternative to roof replacement projects
  • rising use of products that meet cool roofing criteria to improve structures’ energy performance properties
  • increasing use of coatings on newly installed roofs to provide enhanced protection against damage caused by exposure to the elements
  • growth in the number of specifiers calling for polymethyl methacrylate (PMMA) coatings to be used as primary roofing

Low Product & Installation Costs to Promote Use, Especially in Wake of COVID-19 Pandemic

The replacement of a roof can be an expensive project for any building owner to consider – and the outlay of such capital may have become especially daunting for some due to the COVID-19 pandemic, when many businesses lost significant revenues. Some building owners may decide that – for the time being – it is more fiscally prudent to simply rejuvenate a worn or damaged roof with a liquid-applied roof coating than to undergo full replacement. Not only are roof coatings generally less expensive than most primary roofing, they are much less costly to install.

Drive for Improved Energy Efficiency to Spur Use of Cool Roofing Coatings

Building owners and managers continually look for ways to not only lower their utility bills but also reduce the energy consumption of the structures they use for their operations. For many businesses – especially those in the southern half of the US – utilizing a liquid-applied roof coating that meets cool roofing criteria is a way to achieve these goals. These coatings – which help deflect sunlight and minimize heat transfer – help buildings use less air conditioning in the summer months, improving energy performance and cutting utility costs.


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Table of Contents

1. Executive Summary

2. Overview

Key Findings

Liquid-Applied Roof Coatings Definition

Short-Term Impact of COVID-19 Pandemic

Roofing Demand

Roofing Stock

Historical Market Trends

Pricing Trends

Liquid-Applied Roof Coating Demand by Application

New vs. Reroofing Demand

New

Reroofing

Raw Materials

Raw Material Consumption

Plastic Resins

Asphalt

Fibers, Fillers, & Other Additives

Key Factors Impacting Demand

Cool Roofing

Large Number of Commercial Structures with Older Roofs

Increasing Adoption of Roof Maintenance Programs

Shortage of Trained Roofing Installers

Post-COVID-19 Efforts to Improve Worker Safety

3. Products

Key Findings

Area Demand

Value Demand

Acrylic

Acrylic Liquid-Applied Roof Coatings: Product Description

Acrylic Liquid-Applied Roof Coatings: Demand Outlook

Acrylic Liquid-Applied Roof Coatings: Demand by Region & Subregion

Acrylic Liquid-Applied Roof Coatings: Key Suppliers

Asphalt

Asphalt Liquid-Applied Roof Coatings: Product Description

Asphalt Liquid-Applied Roof Coatings: Demand Outlook

Asphalt Liquid-Applied Roof Coatings: Demand by Region & Subregion

Asphalt Liquid-Applied Roof Coatings: Key Suppliers

Silicone

Silicone Liquid-Applied Roof Coatings: Product Description

Silicone Liquid-Applied Roof Coatings: Demand Outlook

Silicone Liquid-Applied Roof Coatings: Demand by Region & Subregion

Silicone Liquid-Applied Roof Coatings: Key Suppliers

Urethane

Urethane Liquid-Applied Roof Coatings: Product Description

Urethane Liquid-Applied Roof Coatings: Demand Outlook

Urethane Liquid-Applied Roof Coatings: Demand by Region & Subregion

Urethane Liquid-Applied Roof Coatings: Key Suppliers

Blended

Blended Liquid-Applied Roof Coatings: Product Description

Blended Liquid-Applied Roof Coatings: Demand Outlook

Blended Liquid-Applied Roof Coatings: Demand by Region & Subregion

Blended Liquid-Applied Roof Coatings: Key Suppliers

PMMA & Other Liquid-Applied Roof Coatings

PMMA & Other Liquid-Applied Roof Coatings: Product Description

PMMA & Other Liquid-Applied Roof Coatings: Demand by Application

PMMA & Other Liquid-Applied Roof Coatings: Demand by Region & Subregion

PMMA & Other Liquid-Applied Roof Coatings: Key Suppliers

4. Subregions

Key Findings

Demand by Region & Subregion

New England

Middle Atlantic

East North Central

West North Central

South Atlantic

East South Central

West South Central

Mountain

Pacific

5. Industry Structure

Key Findings & Industry Composition

Market Share

Production

Marketing

Distribution

Mergers & Acquisitions

List of Industry Participants

6. Appendix

Scope

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Consumer Financing

Building Construction

Residential Building Construction

Commercial Building Construction

Commercial Building Stock

Commercial Building Improvements & Repairs


List of Tables

2. Overview

Table 2-1 | Roofing Demand, 2009 - 2029 (million squares & million dollars)

Table 2-2 | Roofing Stock by Building Type, 2009 - 2029 (million squares)

Table 2-3 | Liquid-Applied Roof Coating Market Trends, 2009 - 2019

Table 2-4 | Average Liquid-Applied Roof Coating Prices, 2009 - 2029 (dollars per square)

Table 2-5 | Liquid-Applied Roof Coating Demand by Application, 2009 - 2029 (million squares)

Table 2-6 | Raw Material Use in Liquid-Applied Roof Coatings, 2009 - 2029 (million squares & million pounds)

Table 2-7 | Summary of Cool Roofing Standards

Table 2-8 | Cool Roofing Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares)

3. Products

Table 3-1 | Liquid-Applied Roof Coating Demand by Product, 2009 - 2029 (million squares)

Table 3-2 | Liquid-Applied Roof Coating Demand, 2009 - 2029 (million dollars)

Table 3-3 | Acrylic Liquid-Applied Roof Coatings: Advantages & Disadvantages

Table 3-4 | Acrylic Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-5 | Acrylic Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 3-6 | Asphalt Liquid-Applied Roof Coatings: Advantages & Disadvantages

Table 3-7 | Asphalt Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-8 | Asphalt Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 3-9 | Silicone Liquid-Applied Roof Coatings: Advantages & Disadvantages

Table 3-10 | Silicone Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-11 | Silicone Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 3-12 | Urethane Liquid-Applied Roof Coatings: Advantages & Disadvantages

Table 3-13 | Urethane Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-14 | Urethane Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 3-15 | Characteristics of Blended Liquid-Applied Roof Coatings by Product Type

Table 3-16 | Blended Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-17 | Blended Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 3-18 | Characteristics of PMMA & Other Liquid-Applied Roof Coatings

Table 3-19 | PMMA & Other Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 3-20 | PMMA & Other Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

4. Subregions

Table 4-1 | Liquid-Applied Roof Coating Demand by Region & Subregion, 2009 - 2029 (million squares)

Table 4-2 | New England: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-3 | Middle Atlantic: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-4 | East North Central: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-5 | West North Central: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-6 | South Atlantic: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-7 | East South Central: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-8 | West South Central: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-9 | Mountain: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

Table 4-10 | Pacific: Liquid-Applied Roof Coating Demand, 2009 - 2029 (million squares & million dollars)

5. Industry Structure

Table 5-1 | Liquid-Applied Roof Coatings Sales by Company, 2019 (million dollars)

Table 5-2 | Selected Acquisitions & Divestitures

Table 5-3 | Selected Industry Participants

6. Appendix

Table 6-1 | Study Scope: US Geographic Regions & Subregions

Table 6-2 | Relevant Industry Codes

Table 6-3 | Abbreviations & Acronyms Used in Study

Table 6-4 | Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)

Table 6-5 | Population & Households, 2009 - 2029 (millions)

Table 6-6 | Personal Consumption Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 6-7 | Consumer Financing Environment, 2009 - 2019

Table 6-8 | Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 6-9 | Residential Building Construction Expenditures, 2009 - 2024 (billion 2012 dollars)

Table 6-10 | Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars)

Table 6-11 | Commercial Building Stock by Type, 2009 - 2029 (billion 2012 dollars)

Table 6-12 | | Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars)


List of Figures

1. Executive Summary

Figure 1-1 | US Liquid-Applied Roof Coatings Market

2. Overview

Figure 2-1 | Key Trends in the US Liquid-Applied Roof Coatings Market

Figure 2-2 | Liquid-Applied Roof Coating Market Trends, 2009 - 2019 (million squares)

Figure 2-3 | Liquid-Applied Roof Coating Prices: Per-Square Ranges (dollars per square)

Figure 2-4 | Percentage of Liquid-Applied Roof Coatings that Qualify as Cool Roofing, 2019 (million squares)

3. Products

Figure 3-1 | Liquid-Applied Roof Coating Product Trends

4. Subregions

Figure 4-1 | Regional Trends in Liquid-Applied Roof Coating Demand

5. Industry Structure

Figure 5-1 | US Liquid-Applied Roof Coatings Market Share by Company, 2019 (million dollars)

Figure 5-2 | Liquid-Applied Roof Coating Market: Leading Supplier, 2019

Figure 5-3 | Liquid-Applied Roof Coating Market: Second Leading Supplier, 2019

Figure 5-4 | Liquid-Applied Roof Coatings: Third Leading Supplier, 2019

Figure 5-5 | Liquid-Applied Roof Coating Market: Co-Fourth Leading Supplier, 2019

Figure 5-6 | Liquid-Applied Roof Coating Market: Co-Fourth Leading Supplier, 2019

Figure 5-7 | Liquid-Applied Roof Coating Demand: Sixth Leading Supplier, 2019

6. Appendix

Figure 6-1 | Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)

Figure 6-2 | Annual Population Growth, 2004 - 2019 (percent)


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