Report Overview

Financial services and products not only play a key role in Amazon’s loyalty proposition but also present the company with numerous additional growth opportunities. Originally featured as part of the multifaceted report Amazon Strategies and the Amazon Shopper, 2nd Edition by Packaged Facts, this spin-off report focuses on Amazon financial services and payments consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon’s competitive positioning over time.

Executive Summary $2,305.65
- Report Scope $323.44
- Report Summary $2,145.37
  - The Amazon Landscape $1,044.42
  - Amazon: Financial Services $1,100.14

The Amazon Landscape $2,711.85
- Amazon Sales Trends $561.20
  - Past the $200 Billion Mark yet 20%+ Growth Continues $323.44
  - Sales: Much More Than Selling Products $323.44
    - Table | Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
    - Table | Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
  - U.S. Net Sales Trends $323.44
    - Table | Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
  - U.S. Gross Merchandise Sales Trends $323.44
    - Table | Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
  - Will Amazon Have the Most Sales in 2022 $323.44
    - Table | Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
  - Amazon E-Commerce Sales Versus the Competition $323.44
    - Table | U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
- Amazon Products and Services $371.38
  - Amazon Products and Services Use Footprint $323.44
  - Digital Media: Amazon vs. the World $323.44
    - Table | Media Use by Type, 2015-2019 (percent)
    - Table | Digital Music Service Used by Brand, 2015-2019 (percent)
    - Table | Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
    - Table | Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
- Going Toe-to-Toe with Amazon $323.44
  - Factors Important to Shopping for Products Online $323.44
    - Table | Factors Important to Shopping for Products Online, Ranked by Importance, 2019
- Trends Shaping the Amazon Landscape $341.44
  - E-Commerce Continues to Grow Retail Sales Share $323.44
    - Table | Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (
  - Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth $323.44
    - Table | E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
    - Table | E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
  - Will Amazon Account for Half of E-Commerce Sales in 2022? $323.44
    - Table | U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
- Delivery and Pick Up Trends $323.44
  - Home Delivery Still the General Rule $323.44
    - Table | Home Deliveries, 2018 vs. 2019 (percent)
  - Amazon's Bread and Butter $323.44
  - But Amazon Can't Deliver Everything $323.44
- Click-and-Collect Is Entering the Mainstream $411.22
  - Table | Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
  - Leading Click-and-Collect Retailers $323.44
    - Table | Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
  - Click-and-Collect Incentivizes In-Store Purchasing $323.44
    - Table | Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
  - How to Incentivize Click-and-Collect? $323.44
- Subscription Services $323.44
  - Table | Subscription Service Users, 2018 vs. 2019 (percent)
  - Amazon Way Out Front $323.44
    - Table | Subscription Service Retailer Used Most, 2019 (percent)
    - Table | Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
- The App Experience $648.31
  - Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement $323.44
    - Table | Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
    - Table | Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
  - Retailer-Specific Mobile App Use Methods $323.44
    - Table | Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (perce
    - Table | Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
  - The Amazon App Experience $323.44
- All Things Alexa $914.88
  - "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"? $323.44
  - Apple Left in the Dust? $323.44
    - Table | Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
  - Beyond the Speaker $323.44
  - Amazon Alexa Skills $323.44
    - Table | Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
  - Eye-Popping Opportunity $323.44
  - Why Not Use Alexa? $323.44
    - Table | Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
  - Alexa-Only Deals $323.44
- The Amazon Prime User $514.97
  - Own Prime, Own the World? $323.44
  - Prime Benefits $323.44
    - Table | Timeline of Key Amazon U.S. Products and Services, 2005-2019
  - A Value Wallop $323.44
  - Surpassing 100 Million Members $323.44
  - The Power of Prime: Engagement $323.44
    - Table | Amazon Prime Services Used and Considered Most Important, 2019 (percent)
    - Table | Amazon Prime Members: Products Used, 2019 (percent)
    - Table | Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)

Financial Services $2,711.85
- Up Next: Branch Banking? $323.44
  - Table | Reasons for Choosing Primary Bank by Age Bracket, 2019 (index)
  - Table | Reasons for Choosing Primary Bank by HH Income Bracket, 2019 (index)
- Up Next: Installment Payments? $323.44
  - Table | In-Store and Online Retailer Purchase Methods: Cash-, Credit Card-, and Financing-Based: Online Purc
  - Amazon Pay: The New PayPal Credit? $323.44
    - Table | PayPal Credit Purchase Value and Loan Receivables, 2015-2018 (billion dollars)
- Here Now: Voice Commerce $323.44
  - Table | Amazon Alexa/Alexa App Use: Share of Amazon Purchases vs. Prime vs. Non-Prime Users, 2019
  - Ramifications and Opportunities $323.44
    - Table | Amazon Alexa Skills Used by Amazon Prime Members, 2019 (percent)
- Payment Options to Broaden the Target Audience $361.48
  - Here Now: EBT and Amazon Prime for Lower-Income Consumers $323.44
  - Here Now: The Amazon Credit Builder Card $323.44
  - Up Next: Co-Branded Debit, Anyone? $323.44
    - Table | Credit Card and Debit Card Monthly Purchase Frequency by Major Retailer, 2019 (percent and index)
- B-2-B moves $323.44
  - Extended Terms $323.44
  - Amazon Business Prime American Express Card $323.44
  - Line-Item Detail on Commercial Cards $323.44
  - Data Analytics $323.44
- Basket-Shaping Payment and Pricing Incentives $323.44
  - How It Works $323.44
  - Consumer Interest $323.44
    - Table | Influence of Smart Cart Pricing Options on Consumer Purchase Decision by Pricing Option, 2019 (perce
- Amazon and Payments $858.94
  - Amazon-Branded Consumer Credit Cards $323.44
    - Table | Amazon Private Label and Co-Branded Credit Card Use Penetration: All Adults vs. Amazon Prime Members
  - The Nuts and Bolts: Amazon Visa Credit Cards $323.44
  - The Nuts and Bolts: Amazon Private Label Credit Cards $323.44
  - The first general-purpose private label credit card? $323.44
  - Cardholder Loyalty in Action: Let Me Count the Ways $323.44
  - Cardholder Loyalty in Action: Purchase Frequency and Purchase Value $323.44
    - Table | Mean Amazon Prime Member Amazon Purchase Frequency and Amount: By Amazon-Branded Credit Card Status,
  - Cardholder Loyalty in Action: Influence on Payment Methods Used on Amazon $323.44
  - Purchase Value Trends $323.44
    - Table | Share of Prime Cardholders and Mean Monthly Purchase Value: By Monthly Amazon Prime Credit Card Spen
    - Table | Amazon In-Store and Out-of-Store Consumer Credit Card Purchase Value by Card Type, 2018 (billion dol
- Points: Powerful Amazon Currency $323.44
  - Shop with Points $323.44
  - A Win-Win $323.44
- Gift Cards: A Strong Supplemental Payment Choice $323.44
  - Table | Payment Methods Used and Used Most at Amazon by Amazon Prime Members: Amazon Credit Card Holders vs.
  - An Assist: Amazon Prime Reload $323.44
- Amazon Cash $323.44
- Digital Wallet Moves $323.44
  - Amazon Pay $323.44
- Online Payment Method Preferences $323.44
  - Credit Cards Online Payment Method of Choice $323.44
  - PayPal Digital Wallet Power $323.44
    - Table | Online Payment Methods Used by Online Shoppers, 2019
  - Differences in Online Payment Methods Used by Major Retailer $323.44
    - Table | Online Payment Methods Used by Online Shoppers: By Major Retailer, 2019

What's in This Report?

Amazon Strategies: Financial and Payment Services, 2nd Edition also assesses future opportunities and ramifications related to its current financial services and payments products as well as those in development. Much attention is paid to the Amazon loyalty and value proposition, its relationship to these financial services and payments products, and their mutual relationship to Amazon Prime. Content coverage includes:

The Amazon financial services products and services ecosystem
Amazon cardholder loyalty in action
Potential growth strategies and rationales, such as branch banking, installment payments, and debit
Emerging growth strategies and rationales, such as Alexa-based applications
Growth strategies and rationales for other products and services, such as Amazon Pay and Amazon Business
How Amazon’s payment options to broaden the target audience
Online payment method preferences among Amazon users and users of major competitors
Amazon credit card usage and purchase value trends

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Amazon Strategies: Financial and Payment Services, 2nd Edition

Report Overview

Table of Contents

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Select your license:

Questions & Assistance

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Related Reports and Studies

Prepaid Cards in the US, 9th Edition

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Have unique research needs?

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