Chocolate Candy: US Market Trends and Opportunities, 13th Edition

Industry Reports, United States

Report Overview

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition

In 2020 and 2021, the coronavirus pandemic had a significant effect on chocolate purchases and holiday activities. Packaged Facts has found that one-fourth of consumers have extended or will extend seasonal celebrations compared to pre-pandemic behavior, which has prolonged the time that marketers can promote seasonal and holiday chocolates. Some consumers are also eating more chocolate and using more chocolate for occasions such as snacking and baking during the pandemic. Survey results also reveal that those who are frequent chocolate users are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

Executive Summary $533.78
- Chocolate Eating Occasions $270.00
- Priorities When Buying Chocolate $270.00
- Packaging Opportunities $270.00
- Key Demographics $270.00
- Scope $270.00
- Related Reports $270.00

COVID-19 Effects on Consumers $767.70
- Highlights $270.00
- Frequent Chocolate Consumers Express Greater Concerns about the Coronavirus $270.00
  - Table | Coronavirus Concerns: "I am concerned about the…" (percent of consumers)
- Consumers Who Report Eating Chocolate Frequently or Often Are Experiencing More Negative Personal Ef $270.00
  - Table | Coronavirus Concerns: "The coronavirus has negatively affected my…" (percent of consumers)
- Effects on Work Are Higher Among Frequent Chocolate Users $270.00
  - Table | Coronavirus Concerns: "Because of the coronavirus, I…", 2021 (percent of consumers)
- Eating Habits Are Changing $270.00
  - Table | Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consume
- Increasing Use of Convenient Food Ordering Methods Is Higher Among Those Who Eat Chocolate Frequentl $270.00
  - Table | Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2021 (percent of consumers)
- Consumers Are Using Chocolate More for Snacking, Baking, and Dessert During the Pandemic $270.00
  - Table | Coronavirus Chocolate Use Habits by Occasion, 2021 (percent of consumers)
- Some Consumers Are Extending Seasonal Celebrations Due to the Pandemic, and the Effect Is Much Stron $270.00
  - Table | Coronavirus Seasonal Celebration Extensions, 2021 (percent of consumers)
- Consumer Chocolate Consumption During the Pandemic $270.00
  - Table | Agreement on Statements about Coronavirus Chocolate Consumption (percent of consumers)

Overview and Market Trends $2,066.40
- Highlights $270.00
- Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers $270.00
- Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond $270.00
- Food Gifting Trends $415.55
  - Purchasing for Others $270.00
    - Table | Chocolate Food Gifts Purchased for others in the Last 12 Months, 2010-2021 (percent of consumers)
  - Purchasing Food Gifts For Self $270.00
    - Table | Types of Food Gifts Purchased for Self in the Last 12 Months, 2020 and 2021 (percent of consumers)
  - Personal vs. Work-Related Food Gift Types $270.00
    - Table | Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020 and 2021 (
- Sustainability of Chocolate Production $425.66
  - Deforestation and Human Rights Concerns $270.00
  - Chocolate Marketers Working Toward Improving the Cocoa Supply Chain $270.00
  - Sustainable Farming Techniques $270.00
  - Fair Trade Chocolate as a More Ethical Product $270.00
- Home Baking Trends $270.00
  - Baking for Indulgence, Nostalgia, or Comfort $270.00
  - Convenience Foods and Semi-Homemade Foods $270.00
  - Cross Branding Can Increase Appeal of Baking Products $270.00
- Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency $270.00
- Consumers Think Small and Medium Businesses Have More Credibility $270.00
- Drivers of Food Purchase Decisions $334.50
  - More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy $270.00
  - Influential Labels in Food Purchasing Decisions $270.00
  - Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions $270.00
  - A Majority of Consumers Want to Know Where Food Comes From $270.00
  - Sustainability Is Important to Many Consumers $270.00
  - Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard $270.00
- Health Benefits in Foods $270.00
  - One-Fourth of Consumers Seek Health Benefits from Foods $270.00
  - Nutrients Considered Healthy by Consumers $270.00
  - Most Sought After Nutrients $270.00
  - Perception of Health Differences in Products $270.00

Sales, Shipments, and Consumer Use of Chocolate $1,155.34
- Highlights $270.00
- Shipments of Snack Foods and Chocolate Confections $270.00
  - Table | Snack Food and Chocolate Shipments, 2015-2020, 2025P (billion dollars)
- Chocolate Retail Sales $316.43
  - Category Dollar Sales $270.00
    - Table | Chocolate Candy Retail Sales by Type, 2015-2020, 2025P (million dollars)
  - Luxury, Premium, and Everyday Chocolate $270.00
- Most Consumers Have Purchased Chocolate in the Last Six Months $270.00
- Boxed Chocolate Brands $270.00
  - Table | Purchases of Different Boxed Chocolate Brands in the Last Six Months, 2015-2020 (percent of consumer
- Regular or King Size Chocolate Brands $270.00
  - Table | Purchases of Different Regular or King Size Chocolate Brands in the Last Six Months A-G, 2015-2020 (
  - Table | Purchases of Different Regular or King Size Chocolate Brands in the Last Six Months H-L, 2015-2020 (
  - Table | Purchases of Different Regular or King Size Chocolate Brands in the Last Six Months M-P, 2015-2020 (
  - Table | Purchases of Different Regular or King Size Chocolate Brands in the Last Six Months R-Z, 2015-2020 (
- Miniature/Loose Chocolate $270.00
  - Table | Purchases of Different Miniature/Loose Chocolate Candy Brands in the Last Six Months A-L, 2015-2020
  - Table | Purchases of Different Miniature/Loose Chocolate Candy Brands in the Last Six Months M-Y, 2015-2020
- Chocolate Consumption Frequency $270.00
  - Table | Frequency of Chocolate Consumption by Flavor/Type, 2021 (percent of consumers)
- Dark and Milk Chocolate Are Used Most Often as Snacks, While White and Flavored Chocolate Are Most U $270.00
  - Table | Purposes of Chocolate Consumption by Type, 2021 (percent of consumers who use each chocolate type)

Retail and Marketing Trends and Opportunities $3,355.80
- Highlights $270.00
- Personalization and Customization Is Important in the Chocolate Food Gifting Space $270.00
- Indulgence vs. Health and "Better-for-You" Chocolate Trends $1,011.88
  - Clean Label Trends $270.00
  - Unrefined Sugar $270.00
  - Sugar-Free Chocolate and Alternative Sweeteners $270.00
  - Low-Carb/High Protein, Keto, and Paleo Diets $270.00
  - Addition of Nuts, Fruit, Seeds, and Other Ingredients for Increased Nutrition $270.00
  - Vegan/Plant-Based Chocolate Appeals to Those Looking to Eat a Plant-Forward Diet $270.00
  - Organic Products $270.00
- Unique Flavors and Flavor Combinations $270.00
- Candy Adjacencies $270.00
- Targeting LGBT Consumers, a Growing Demographic $270.00
- Families with Children Are Important Chocolate Users $270.00
- Major Holidays $965.81
  - Winter Holidays (Thanksgiving, Christmas, Hanukkah, Kwanzaa) $270.00
    - Table | Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2020
  - Valentine's Day $270.00
    - Table | Planned Valentine's Day Spending, Total and Per Person, 2015-2021
  - Mother's Day $270.00
    - Table | Planned Mother's Day Spending, Total and Per Person, 2015-2020
  - Easter $270.00
    - Table | Planned Easter Spending, Total and Per Person, 2014-2019
  - Halloween $270.00
    - Table | Planned Halloween Spending, Total and Per Person, 2015-2020
- Weddings & Anniversaries $270.00
  - The Percentage of Consumers Who Are Married Has Fallen, But More People Are Now Living With Domestic $270.00
    - Table | Marriage Statistics, 2010 – 2020
  - Same-Sex Marriages $270.00
- Direct-to-Consumer (DTC) Marketing $270.00
  - New Companies and Products with Niche Appeal May Choose DTC Channels $270.00
  - Private Labels $270.00
  - Subscription Boxes $270.00
- In-Store Purchasing Trends $270.00
  - Retail Stores Rely More On Impulse Purchases of Chocolate $270.00
  - Holiday Promotions Are Key $270.00
  - Private Label Chocolates Are a Driver of Store Traffic and Retailer Loyalty $270.00
- Brand Positioning of Top Chocolate Marketers $1,083.28
  - Lindt & Sprüngli Group $422.84
  - Godiva $270.00
  - Hershey $270.00
  - Mars Wrigley $270.00
  - Ferrero $270.00

Consumer Demographics $738.29
- Highlights $270.00
- Use of Chocolate is Overall Highest Among the 45-54 Age Group of Generation Xers $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers
  - Table | Frequent Use of Different Chocolate Types by Age Bracket, 2020 (percent of consumers)
- Women Are More Likely than Men to Purchase Chocolate $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Gender, 2020 (percent of consumers)
- Chocolate Purchases Vary Somewhat Across Different Household Income Brackets, But Are High Among All $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Household Income Bracket, 2020 (percent
  - Table | Frequent Use of Different Chocolate Types by Household Income Bracket, 2020 (percent of consumers)
- Presence of Children in the Household $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers
- LGBT Consumers Are the Most Likely Demographic to Buy Chocolate $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers
- Those Living in the Midwest Region Are Most Likely to Buy Chocolate $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers
- Chocolate Purchases Are High Among All Racial/Ethnic Groups $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers
- Differences in Chocolate Purchased Based on Educational Attainment $270.00
  - Table | Use of Different Chocolate Formats in the Last Six Months by Age Bracket, 2020 (percent of consumers

Consumer Psychographics $944.53
- Highlights $270.00
- Buying Styles $270.00
  - Table | Statements about Buying Styles, 2020 (percent of consumers, any agree)
- Food Attitudes of Chocolate Users by Type $270.00
  - Table | Statements about Food Attitudes, 2020 (percent of consumers, any agree)
- General Attitudes of Consumers and Chocolate Users $270.00
  - Table | Statements about General Attitudes, 2020 (percent of consumers, any agree)
- Health Attitudes of Chocolate Users and General Consumers $270.00
  - Table | Statements about Health Attitudes, 2020 (percent of consumers, any agree)
- Priorities When Buying Chocolate $403.92
  - Price Is the Highest Priority for Most Consumers $270.00
    - Table | Priorities Placed When Buying Chocolate and Chocolate Candies (percent of consumers)
  - Frequent Chocolate Users Place Higher Priority on Most Chocolate Traits $270.00
    - Table | High Priorities Placed When Buying Chocolate and Chocolate Candies by Type of Chocolate Used (percen
    - Table | More High Priorities Placed When Buying Chocolate and Chocolate Candies by Type of Chocolate Used (p
  - Millennials Place a Higher Priority on Many Chocolate Traits Such as Higher Cacao Content, Unique Fl $270.00
    - Table | High Priorities Placed When Buying Chocolate and Chocolate Candies by Age Bracket (percent of consum
    - Table | More High Priorities Placed When Buying Chocolate and Chocolate Candies by Age Bracket (percent of c
- Willingness to Pay More for Different Chocolate Features $270.00
  - Table | Agreement on Statements about Willingness to Pay More for Chocolate (percent of consumers)
- Most Consumers Think Dark Chocolate Is Healthy and that Chocolate Can Be Consumed As Part of a Healt $270.00
  - Table | Agreement on Statements about Willingness to Pay More for Chocolate (percent of consumers)

Packaging Trends $1,282.14
- Highlights $270.00
- The Balance Between Effective and Low-Cost Packaging $270.00
- Food Gift Buyers Think Attractive Packaging is More Important Than Eco-Friendly Packaging, But Looks $270.00
  - Table | Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food
- Recyclable/Environmentally Friendly Packaging Is More Important Than Ever $270.00
  - Table | Consumer Thoughts on Recycling and Recyclable Packaging (percent of consumers)
- Packaging Types Considered Eco-Friendly by Consumers $270.00
  - Table | Consumer Thoughts on Recycling and Recyclable Packaging (percent of consumers)
- Seeking Out Sustainable or Eco-Friendly Packaging $270.00
  - Table | Seeking Out Sustainable or Eco-Friendly Packaging (percent of consumers)
- Opportunities for Biodegradable and Compostable Packaging $270.00
- Targeting Excessive Packaging for Reduction and Elimination $270.00
- Truth in Advertising Extends to Packaging $270.00
- Functional Packaging Can Be Framed as Sustainability $270.00
- Creative Packaging Provides Gift Recipients with a Memorable Experience $270.00
- Protective Packaging Is Important For Product Integrity $270.00
- A Shift from Expensive Set-Up Boxes to Other Paper Packaging $270.00
- Retail-Ready Packaging Makes Chocolate Promotions Stand Out and Promotes Stocking Efficiency in Stor $270.00

What's in This Report?

With a focus on “what’s next” and current consumer trends, Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about chocolate and what products consumers are buying/using.

Scope

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition is the go-to source for a complete understanding of U.S. consumer trends in chocolate. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for snack food and chocolate shipments and retail sales of chocolate. Shipment values and retail sales are provided for 2015-2020 and projected for 2025.

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who have purchased chocolate in the last six months.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

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Chocolate Candy: US Market Trends and Opportunities, 13th Edition

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Chocolate Candy: US Market Trends and Opportunities, 13th Edition

Report Overview

Table of Contents

What's in This Report?

Purchase Report

Select your license:

Subscription Options

License by subscription

Free Sample Report

Questions & Assistance

Share This Report

Download a Free Sample Report Now

Use Licenses

Related Reports and Studies

Freedonia Focus on Flavor Blends: United States

Breakfast: Retail Market Trends and Opportunities in the U.S.

Food Formulation Trends: Ingredients Consumers Avoid, 2nd Edition

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Gluten-Free Foods in the U.S., 6th Edition

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