Co-Branded Credit Cards in the US, 8th Edition

Report Overview

Co-Branded Credit Cards in the U.S., 8th Edition

This report covers the U.S. market for co-branded credit cards, including retailer and travel cards, with an emphasis on credit card program features and benefits, marketing and loyalty program strategies, and growth trends. The report analyzes the impact of COVID-19 on the retail and travel sectors and on the co-branded credit card market, the going-forward strategies of top co-branded card issuers, key retailer programs and initiatives, and consumer use of co-branded cards.

More specifically, the report provides analysis and profiles of:

• credit card receivables and purchase volume, including digital and contactless trends
• purchase volume for the top ten co-branded card programs
• retail, travel, and hospitality industry dynamics in the wake of COVID-19
• reward categories most popular with consumers
• leading co-branded card issuers: American Express, Capitol One, Chase, Citibank, and Synchrony Financial
• leading airline co-branded card programs: American Airlines, Delta Air Lines, JetBlue Airways, Southwest Airlines, United Airlines
• leading hotel co-branded card programs: Marriott International, Hilton Worldwide, InterContinental Hotels Group
• leading retail/e-tail store co-branded card programs: Amazon/Prime, Costco, Target
• co-branded card usage/monthly usage and cardholder demographics in comparison to major credit cards and to store cards overall, and also broken out by type (department store, warehouse club, airline/hotel, and Amazon/Prime).

What's in This Report?

This report provides co-branded credit card program features and benefits, partner and issuer co-branded card strategies, and competitive trends and co-branded growth trends among issuers and networks. More specifically, the report:

• Provides a market size for U.S. general-purpose credit cards and co-branded credit cards, by network, top issuers, and top 10 programs.
• Identifies and segments the number of co-branded card programs and program partners by network, issuer, and partnership segment.
• Provides market segment analysis for co-branded airline credit cards, including partnership changes, revenue, passenger and revenue passenger miles analysis for major airlines having co-branded programs; loyalty program usage trends; survey analysis focusing on the relationships among frequent flyer membership, frequent flyer redemption, frequent fliers, co-branded airline credit card usage and demographics; co-branded credit card and loyalty program profiles for Delta Air Lines, American Airlines, United Airlines, Southwest Airlines and JetBlue Airways.
• Provides market segment analysis for co-branded hotel credit cards, including partnership changes and loyalty program usage trends; analysis of the relationships among loyalty membership, program redemption and frequent hotel guests. Included are co-branded credit card and loyalty program profiles for Marriott International, Hilton Worldwide and InterContinental Hotels Group with analysis of each chain’s response to the pandemic and its strategies to rebuild occupancy and profitability.
• Provides market segment analysis for co-branded retailer cards, including co-branded card program and program partner counts by network and issuer; co-branded credit card profiles for Costco, Target and Amazon, including program-related trends and each retailer’s use of its loyalty and co-branded card program to acquire and retain customers and market share.
• Assesses the degree features and benefits influence credit card users and co-branded credit card users to sign up for a co-branded credit card, including perks, discounts, rewards fees, interest, financing, and other card benefits.
• Analyzes trends in rewards credit card usage, by type of reward; and assesses rewards preferences among co-branded credit card users.