Report Overview
The U.S. online grocery market has been rapidly expanding in recent years due to increased smartphone usage, better website and mobile interfaces, and expansion of crowdsourced business models. With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – Online Grocery Shopping in the U.S., 2nd Edition is packed with quantitative and qualitative projections to help food and beverage producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a rapidly evolving and competitive market.
After Amazon’s June 2017 acquisition of Whole Foods, the online grocery market has been changing rapidly as store-based grocers have raced to compete with Amazon in the online grocery space.
Walmart is taking drastic measures to expand its online grocery services and offer store pickup options at all of its stores across the U.S. in order to become the top online grocery provider.
Pickup is becoming a favored option for receiving online orders to solve the last-mile delivery problem.
Creating online marketplaces and collaborating with local producers can convince more customers to shop for groceries online if they are supporting local businesses.
Baby Boomers and the Silent Generation are least likely to do their grocery shopping online, but represent a major marketing opportunity because they may have mobility issues that limit their ability to drive to a store or to carry groceries.
Online Grocery Shopping in the U.S., 2nd Edition delivers actionable predictions and recommendations designed to guide retailers, service providers, food marketers, and investors in making business decisions by providing data and insights about the online grocery market.
Scope
Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2018, Online Grocery Shopping in the U.S., 2nd Edition is the go-to source for a complete understanding of the U.S. online grocery market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the entire food and beverage market and broader online shopping market.
Online Grocery Shopping in the U.S., 2nd Edition forecasts market size and growth for each category (2018-2023); examines new online shopping availability; surveys retail channel trends including cross-channel shopping vs. customer loyalty; and analyzes trends and shifts in the needs of today’s grocery shoppers. This report tabulates online grocery sales by product type, retailer category, and channel of delivery and projects online grocery sales through 2023. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous photographs of advertising, online shopping interfaces, and other images across key channels.
Report Methodology
The information contained in Online Grocery Shopping in the U.S., 2nd Edition was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to online grocery shopping services and food and beverage preferences. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing. Our estimates of market size and company performance are based on reported revenues of e-commerce companies and grocery chains, news reports, and more.
VIDEO
This report provides information about online retail sales of food and beverages to consumers in the following product categories:
Shelf-stable foods and beverages in cans, bottles, or other packaging
Perishables such as fresh fruits and vegetables
Dairy and egg products
Meat, poultry, and seafood
Bakery items
Frozen foods
Alcoholic beverages
This report includes online sales of the above items from:
Store-based grocers (e.g., Kroger, Safeway, ALDI)
Mass merchandisers (e.g., Walmart, Target) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
Online-based grocers (e.g., Amazon, Peapod)
Third-party pack-and-deliver companies that use their own workforce to purchase groceriesat various stores and deliver them to customers
Local co-ops and farmers markets
Online sales that are ordered via a website or an app, delivered to a customer, picked up in-store, or received via curbside pickup are all included. Sales of meal-kits and deli items ordered from online grocery stores are included. Subscription delivery boxes of groceries are also included, given that they are not marketed as meal-kits.
Excluded from the scope of this report are:
Food and beverage products that consumers physically select in a store for purchase
Items bought by mail or fax order
Meal-kits ordered from meal-kit companies such as Blue Apron and Hello Fresh that supply only such products
Items such as household cleaning products, pet food and toys, tobacco products, beauty products, kitchenware, and other such items that tend to be sold by grocers and mass merchandisers