What's in This Report?
With a focus on “what’s next” and current consumer trends, The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.Scope Report Methodology
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The future of grocery delivery is increasingly digital. Consumers are looking for convenience in how they get and prepare their food. Digital grocery shopping options facilitate:
online ordering on your own time (even outside of store business hours)
home delivery or appointments for curbside pickup
access to foods not available locally, including specialty types or foods to suit particular eating habits or allergy limitations
assistance with meal planning, as platforms suggest combinations and recipes
assistance with meal preparation, as some formats supply precooked, premeasured, or otherwise semi-prepared meal elements
In this way, online grocery shopping and meal kits increasingly have more elements in common.
Both are meant as ways to limit time in store and limit consumer time spent thinking about their food needs. For instance, meal kits companies have traditionally been the venue for consumers seeking assistance with meal planning, but online grocery platforms increasingly use artificial intelligence to assist customers with creating their shopping lists and meal planning, based on past purchases and preferences of similar consumers.
Both types of services help save money in that they tend to reduce impulse shopping and food waste as consumers are taking time to plan purchases or full meal selections ahead of finalizing an order.
Both are benefitting from consumers’ increasing willingness to outsource individual food selection, allowing pickers to select the ripeness, quality, and precise size of fresh produce and fresh meat, poultry, and seafood.
Featuring fresh insights and in-depth data, The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food explores consumer trends, behavior, and motivations to help companies and investors in this space understand consumer perspectives and identify opportunities for growth.