What's in This Report?
With a focus on “what’s next” and current consumer trends, The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food delivers actionable predictions and recommendations designed to guide retailers and investors in making business decisions by providing data and insights about what consumers think about online grocery shopping and what services consumers are using.
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food is the go-to source for a complete understanding of U.S. consumer trends in the online food and beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic.
Historical and forecast data are available for online food and beverage sales. Online grocery sales in 2020 are segmented by fulfillment type (third party delivery, pickup, shipment, and local delivery), retailer category (third-party pack-and-deliver companies, grocery stores/supermarkets, mass merchandisers/warehouse clubs, online only retailers, and farmers’ markets/organics/other), and product category (pantry/frozen, meats and seafood, fresh produce, beverages, dairy and eggs, bakery items, and prepared meals and other foods). This report also includes the current and projected market for meal kits sold online by retailers such as Kroger and meal kit delivery services.
Market share for the online grocery market and the meal kit market are also provided with analysis of some of the top companies in these arenas.
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food has numerous tables showcasing numerical survey data on usage rates and consumer demographics and psychographics, as well as numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
The information contained in The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who shop for groceries online.
The future of grocery delivery is increasingly digital. Consumers are looking for convenience in how they get and prepare their food. Digital grocery shopping options facilitate:
online ordering on your own time (even outside of store business hours)
home delivery or appointments for curbside pickup
access to foods not available locally, including specialty types or foods to suit particular eating habits or allergy limitations
assistance with meal planning, as platforms suggest combinations and recipes
assistance with meal preparation, as some formats supply precooked, premeasured, or otherwise semi-prepared meal elements
In this way, online grocery shopping and meal kits increasingly have more elements in common.
Both are meant as ways to limit time in store and limit consumer time spent thinking about their food needs. For instance, meal kits companies have traditionally been the venue for consumers seeking assistance with meal planning, but online grocery platforms increasingly use artificial intelligence to assist customers with creating their shopping lists and meal planning, based on past purchases and preferences of similar consumers.
Both types of services help save money in that they tend to reduce impulse shopping and food waste as consumers are taking time to plan purchases or full meal selections ahead of finalizing an order.
Both are benefitting from consumers’ increasing willingness to outsource individual food selection, allowing pickers to select the ripeness, quality, and precise size of fresh produce and fresh meat, poultry, and seafood.
Featuring fresh insights and in-depth data,
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food explores consumer trends, behavior, and motivations to help companies and investors in this space understand consumer perspectives and identify opportunities for growth.