Report Overview

U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition

U.S. Grocery Market Focus: The Amazon Food Shopper, 2nd Edition focuses on online grocery purchasing trends over time to assess purchase channel (online and in-store) shifts and preferences according to major retailer and retailer channel, and it considers Amazon’s foray into the online grocery market.

Executive Summary $1,313.45
- Report Scope $323.44
- Report Summary $1,237.99
  - The Amazon Landscape $554.93
  - Amazon: Food Products $682.65

The Amazon Landscape $1,584.85
- Amazon Sales Trends $323.44
  - Past the $200 Billion Mark yet 20%+ Growth Continues $323.44
  - Sales: Much More Than Selling Products $323.44
    - Table | Amazon Net Sales: Products and Services, 2014-2018 (billion dollars)
    - Table | Amazon Net Sales: North America, International, and AWS Segments, 2014-2018 (billion dollars)
  - U.S. Net Sales Trends $323.44
    - Table | Amazon U.S. Net Sales by Category, 2014-2018 (billion dollars)
  - U.S. Gross Merchandise Sales Trends $323.44
    - Table | Amazon U.S. Gross Merchandise Sales, 2014-2018 (billion dollars)
  - Will Amazon Have the Most Sales in 2022 $323.44
    - Table | Walmart and Amazon U.S. Sales, 2017-2022 (billion dollars)
  - Amazon E-Commerce Sales Versus the Competition $323.44
    - Table | U.S. Retail and E-Commerce Sales: Walmart, Amazon, Costco, and Target, 2014-2018 (billion dollars)
- Amazon Products and Services $323.44
  - Amazon Products and Services Use Footprint $323.44
  - Digital Media: Amazon vs. the World $323.44
    - Table | Media Use by Type, 2015-2019 (percent)
    - Table | Digital Music Service Used by Brand, 2015-2019 (percent)
    - Table | Streaming Media Device Used by Brand/Type, 2015-2019 (percent)
    - Table | Digital Devices Used to Read Books/E-Books, 2015-2019 (percent)
- Going Toe-to-Toe with Amazon $323.44
  - Factors Important to Shopping for Products Online $323.44
    - Table | Factors Important to Shopping for Products Online, Ranked by Importance, 2019
- Walmart and Amazon $323.44
  - Walmart Flexes In-Store Muscle $323.44
    - Table | Walmart In-Store Services Used, 2018 (percent)
  - In-Store Services Use: Influence on Other Purchases $323.44
    - Table | Walmart In-Store Purchasers by Retail Category: All Adults vs. Walmart In-Store Services Users, 2018
  - Walmart Personal Shopper Service: Jetblack $323.44
- Trends Shaping the Amazon Landscape $323.44
  - E-Commerce Continues to Grow Retail Sales Share $323.44
    - Table | Retail Sales and E-Commerce Sales: Retail Sales vs. Retail Sales Excluding Auto and Gas, 2010-2019 (
  - Internet-Only E-Commerce Outpacing Omni-Channel E-Commerce Sales Growth $323.44
    - Table | E-Commerce Sales: In-Store, Direct, Internet-Only, and Omni-Channel, 2015-2022 (billion dollars)
    - Table | E-Commerce Sales Share: In-Store, Direct, Internet-Only, and Omni-Channel Sales, 2015-2022
  - Will Amazon Account for Half of E-Commerce Sales in 2022? $323.44
    - Table | U.S. E-Commerce and Amazon U.S. Gross Merchandise Sales, 2015-2022 (billion dollars)
- Delivery and Pick Up Trends $323.44
  - Home Delivery Still the General Rule $323.44
    - Table | Home Deliveries, 2018 vs. 2019 (percent)
  - Amazon's Bread and Butter $323.44
  - But Amazon Can't Deliver Everything $323.44
- Click-and-Collect Enters the Mainstream $323.44
  - Table | Share of Online Purchasers Who Click and Collect, 2018 vs. 2019 (percent)
  - Leading Click-and-Collect Retailers $323.44
    - Table | Click-and-Collect: Store Used for Last Pick Up, 2018 vs. 2019 (percent)
  - Click-and-Collect Incentivizes In-Store Purchasing $323.44
    - Table | Click-and-Collect: Influence on In-Store Purchasing Behavior at Pick Up, 2018 vs. 2019 (percent)
  - How to Incentivize Click-and-Collect? $323.44
- Subscription Services $323.44
  - Table | Subscription Service Users, 2018 vs. 2019 (percent)
  - Amazon Way Out Front $323.44
    - Table | Subscription Service Retailer Used Most, 2019 (percent)
    - Table | Amazon Subscribe & Save Use by Product Category, 2016-2017 vs. 2019 (percent)
- The App Experience $323.44
  - Retailer-Specific Mobile Apps Are an Important Means of Consumer Engagement $323.44
    - Table | Retailer-Specific Mobile App Use and Use in Last 30 Days, 2019 (percent)
    - Table | Retailer-Specific Mobile App Use and Use in Last 30 Days: By Gender and Age Bracket, 2019 (percent)
  - Retailer-Specific Mobile App Use Methods $323.44
    - Table | Retailer-Specific Mobile App Use Methods: Used vs. Not Used and Potential for Use Again, 2019 (perce
    - Table | Retailer-Specific Mobile App Use Action: By Gender and Age Bracket, 2019 (percent)
  - The Amazon App Experience $323.44
- All Things Alexa $454.20
  - "Okay, Google"; "Hey, Siri"; . . . or Just "Alexa"? $323.44
  - Apple Left in the Dust? $323.44
    - Table | Amazon Alexa/Alexa App Use: Used: Prime vs. Non-Prime Users, 2019 (percent)
  - Beyond the Speaker $323.44
  - Amazon Alexa Skills $323.44
    - Table | Amazon Alexa Skills Used: Prime vs. Non-Prime Users, 2019 (percent)
  - Eye-Popping Opportunity $323.44
  - Why Not Use Alexa? $323.44
    - Table | Reasons for Not Using Alexa, Amazon Prime vs. Non-Prime Users, 2019 (percent)
  - Alexa-Only Deals $323.44
- The Amazon Prime User $323.44
  - Own Prime, Own the World? $323.44
  - Prime Benefits $323.44
    - Table | Timeline of Key Amazon U.S. Products and Services, 2005-2019
  - A Value Wallop $323.44
  - Surpassing 100 Million Members $323.44
  - The Power of Prime: Engagement $323.44
    - Table | Amazon Prime Services Used and Considered Most Important, 2019 (percent)
    - Table | Amazon Prime Members: Products Used, 2019 (percent)
    - Table | Amazon Products and Services Used: Prime vs. Non-Prime Users, 2019 (percent)

Food Products $1,584.85
- E-Commerce Context $323.44
  - United States: Sales Trends & Forecast $323.44
- Amazon Grocery $323.44
- Whole Foods Market $323.44
  - Amazon and Whole Foods: An Ideal Omni-Channel Grocery Partnership $323.44
    - Table | Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2019
  - Pricing: A Thorny Issue $323.44
  - Omni-Channel Purchasing and Delivery: Primed for Prime Now $323.44
    - Table | Online Home Delivery, Online Grocery Delivery, and Online Purchasing: Whole Foods Users vs. All Adul
- Amazon Go, Go, Go $323.44
- Online Grocery Usage Trends $323.44
  - Online Food/Grocery Ordering Usage Trends $323.44
    - Table | Online Food/Grocery Ordering in Last 3 Months, 2014-2019
  - Online Grocery Delivery Usage Trends $323.44
    - Table | Online Grocery Delivery Service Usage, by Provider, 2017-2019
- Click-and-Collect and the Amazon Grocery Shopper $419.90
  - Table | Click-and-Collectors, 2018 vs. 2019
  - Leading Click-and-Collect Retailers $323.44
    - Table | Click and Pick Up: Store Used for Last Pick Up, 2018 vs. 2019
  - Amazon Prime Now $323.44
    - Table | Amazon Prime Now: User Satisfaction Ranking, 2019
    - Table | Amazon Prime Now: Products Delivered and Delivered Most, by Product Category, 2019
  - The Amazon Prime Now App Experience $323.44
- Subscribe & Save and the Amazon Grocery Shopper $323.44
  - Subscribe & Save usage penetration and assortment trends $323.44
    - Table | Amazon Subscribe & Save Usage, By Product Category, 2016-2017 vs. 2019
- Prime Pantry and the Amazon Grocery Shopper $323.44
- AmazonFresh and the Amazon Grocery Shopper $323.44
  - Diminished Focus $323.44
  - AmazonFresh Pickup still a pilot $323.44
- Meal Kits and the Amazon Grocery Shopper $323.44
  - Why Meals Kits Make Sense for Amazon $323.44
    - Table | Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Amazon Users vs. Non-Amazon
    - Table | Online Food/Grocery Ordering and Online Meal Kit Delivery Service Usage: Cross-Usage, 2019
  - Product Assortment Trends $323.44
- Key Competitors: Grocery Strategies $323.44
  - Well-Positioned $323.44
  - The Need to Grow SKUs $323.44
  - Shrinking the Superstore to Provide Convenience $323.44
  - The Last Mile: In-Home Delivery and Inventory Replenishment $323.44
- In Detail: Kroger $323.44
  - Making Up Lost Ground $323.44
  - Anything, Anytime, Anywhere $323.44
  - Omni-Channel Traction $323.44
  - Righting the Ship $323.44
  - Expanding Food-Centric Offerings Through Partnerships and Acquisitions $323.44
- Top Supermarket/Food Retail Chains: Usage Changes over Time $323.44
  - Table | Top 20 Supermarket/Food Retail Chains, by Usage Penetration, 2015-2019
- Bricks-and-Mortar and Online Grocery Retailer Usage $323.44
  - Table | Groceries Purchased from in Last Three Months and Used Most, by Retailer, 2019
- Supermarket/Food Retail Chains: Amazon Cross-Usage Trends $323.44
  - Table | Share of Supermarket/Food Store Users Who Order from Amazon, by Supermarket/Food Store, 2016 vs. 201
  - Table | Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
  - Table | Share of Amazon Users Who Shop at Supermarket/Food Stores, by Supermarket/Food Store, 2016 vs. 2019
- Supermarket/Food Retail Chains: Online Grocery Potential $323.44
  - Table | Top 20 Supermarket/Food Retail Chains: Usage and Online Grocery Usage, 2019

What's Covered?

Analysis is devoted to the role Amazon plays in shaping grocery trends, with attention to Amazon cross-usage among major food retailers over time; consumer usage of Amazon services such as Amazon Fresh, Subscribe & Save, Prime Pantry, and Prime Now; and trends and strategies related to Whole Foods and physical store expansion. Data provided include:

Whole Foods and Amazon cross-usage and cross-pollination
Online grocery usage trends
Grocery retailer strategies used to fight back against Amazon, including Kroger and Walmart
Bricks-and-mortar and online grocery retailer usage trends
Supermarket/food retail chains: Amazon cross-usage trends and online grocery potential
Amazon Prime Now usage by category and the Prime Now app experience
Subscribe & Save, Prime Pantry, and AmazonFresh usage trends
Meal kit and Amazon cross-usage and cross-pollenization trends

US Grocery Market Focus: The Amazon Food Shopper, 2nd Edition

Report Overview